BMP4004 Contemporary Issues: Adidas Marketing Campaign Portfolio

This portfolio provides an analysis of an Adidas marketing campaign, focusing on contemporary marketing issues within the context of a BSc Business Management program. It outlines the campaign's objectives, including increasing brand awareness, improving profit margins, and enhancing customer loyalty. The assessment measures success through social media engagement, customer feedback, and media reviews. The campaign plan details the use of various communication channels such as Facebook, Instagram, Twitter, YouTube, and the Adidas website, highlighting strategies for each platform to maximize reach and customer engagement. The reflection on the campaign discusses the effectiveness of different approaches in increasing sales, profit, and customer loyalty through social media platforms. The report concludes that effective advertisement and communication channels are crucial for the success of marketing efforts.

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Name: Viorica Choisa
ID: 2015071

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Marketing is related to those process under which the company has used different techniques of
promotion for the marketing of their product and service in the organisation. One of the most
important and valuable function in the marketing is that it helps the company to stimulate the
demand of their product and service in the organisation. There are different types of problems
and issues are present which the company has to face while conducting the marketing of their
product and services in the market. This project is based on the marketing of some organisation
such as Adidas. The management of the company has done a work of sporting equipments in the
market. This report also includes discussion about the Adidas Shoes’ marketing campaign.
Campaign objectives
The objectives of the campaign has provided effective direction to all the employees of the
organisation which is very useful for the achievement of organisational goals and objectives of
the company. The brief discussion related to the shoe campaign of the Adidas are given below:
 To create the information of the products on the minds of the customers in 3 months.
 To increase the margins of the profit by 2% in 3 years.
 Increases the loyalty of the customers towards the company (Mirror, 2019).
 Increase social media engagement of the customer by10%
 setting positive image of the company.
Success measurement
There are different measures are present in the market which the management of the Adidas has
used to measure the success of the campaign and the brief discussion related to the same are
given below:
 The increment in the likes and share of social media applications.
 Review of the newspaper provide considerable idea of the success.

 Feedback of the customers and the related parties.
 Increasing follower on the Instagram and other social media platforms.
Campaign plan
Facebook: It is the duty of the managers of the organisation that they analyse all their
competitors present in the market so that competitive position can be achieved (LOUR DES DE
ROSE, 2021). It is very important for them that they increase their social media operations so
that considerable judgement can be made.
Instagram: It is very important for the Adidas that they develop effective marketing
advertisements so that the popularity of the shoes can be increase in the market.
YouTube: It is the game of the videos and the managers of the company required to be upload
more and more videos so that information related to the product can be made effectively in the
market.
Communication 1: Facebook
The main feature of the management of the Adidas is that it is one of the dynamic management
of the world. The management of the company has provides considerable changes in their
products so that the centre of attraction can be made towards the company. The colour and the
design of the shoes of the company are changing which is one of the biggest reason for the
attraction of the customers towards the company.
Communication 2: Instagram

The management of the Adidas has gained the attraction by developing unique product in the
market. The management of the company has used effective photos and videos of their products
and upload them on their Instagram page with attractive caption. This help the company to attract
different types of customers towards the company and their products. There are different types of
hashtags are created by teams which helps the company to get the higher reach.
Communication 3: Twitter
Twitter is one of the most biggest online platforms which helps the companies to advertise the
product. The information related to the changing and variations in the products are reflected by
the management on their twitter account (GS, 2020). This aware the customers about the new
and advance product of the company.
Communication 4: YouTube
YouTube is one of the most biggest platforms of the internet under which different types of
videos are uploaded. The reach of this platforms are very high which helps the company to get
more customers in the market. The management of the Adidas has provided effective videos of
their products which helps to maximise the returns of the company.
Communication 5: Website
The management of Adidas is one of biggest management of the world which has provided
different types of sporty equipments in the market. The official website of the company has
provided information of all the products so that it becomes easy to target the buyers in then
market.

Reflection on Campaign
For increasing sales, profit and revenues, awareness of the brand and loyalty of customers and
clients different approaches are being used by the Adidas shoes, various campaigns are used.
Facebook, Instagram and other social media along with Twitter, YouTube, and other social
media are also used. For decreasing various costs and also for the advertising and promoting of
the Adidas shoes and its development, various social media campaign are being used as social
media platforms to develop (Crabtree and Zhang, 2022). Awareness of products that is shoes is
also used to increase that helps in reaching large customer market. As Facebook is important
social media platform that supports and helps in advertising and promoting their products along
with the providing links to customers in reaching the products and shoes of the ADIDAS.

Conclusion
It is concluded from this report that advertisement enables the company to stimulate the
demand of the product in the market. This report concludes various communication channels
which helps the organisation to make their marketing in the organisation successful. There are
exceptional social media platform to be utilized by corporation.

REFERENCES
Books and Journals
Crabtree, R.M. and Zhang, J.J., 2022. Challenges and opportunities of contemporary sport
marketing: Strategic perspectives. In Sport Marketing in a Global Environment (pp. 1-
13). Routledge.
GS, G., 2020. Innovative stealth marketing strategies and its ethical issues. Journal of
Contemporary Issues in Business & Government, 26(2).
LOUR DES DE ROSE, V.J., 2021. Marketing Through Video Blogs--An Emerging
Trend. Journal of Contemporary Issues in Business & Government, 27(3).
Mirror, B., 2019. Advances in the Technology of Managing People: Contemporary Issues in
Business. marketing, 135, p.136.
Pinarbasi, F., 2019. Contemporary Issues and Challenges in Marketing Environment Worldwide.
In Handbook of Research on Managerial Thinking in Global Business Economics (pp.
22-40). IGI Global.
Radosavljevic, G., 2022. CONTEMPORARY ISSUES IN ECONOMICS, BUSINESS AND
MANAGEMENT-EBM 2022. Ekonomski Horizonti, 24(1), pp.105-106.