This portfolio provides an analysis of an Adidas marketing campaign, focusing on contemporary marketing issues within the context of a BSc Business Management program. It outlines the campaign's objectives, including increasing brand awareness, improving profit margins, and enhancing customer loyalty. The assessment measures success through social media engagement, customer feedback, and media reviews. The campaign plan details the use of various communication channels such as Facebook, Instagram, Twitter, YouTube, and the Adidas website, highlighting strategies for each platform to maximize reach and customer engagement. The reflection on the campaign discusses the effectiveness of different approaches in increasing sales, profit, and customer loyalty through social media platforms. The report concludes that effective advertisement and communication channels are crucial for the success of marketing efforts.