This report, focused on developing innovation and creativity for business advantage, explores the challenges faced by businesses, particularly in the context of the pandemic and the rise of e-commerce. It centers on an online grocery store, "Buy-with Z mart," as a case study, examining its unique selling proposition of digital vouchers and its target audience, focusing on marketing strategies and market research to reach the target customers effectively. The report delves into crucial aspects such as e-commerce, marketing, and data protection, emphasizing pricing strategies, branding, and operational efficiencies. It also considers the importance of sustainable practices, hiring top talent, and effective leadership in fostering business growth. The report compares "Buy-with Z mart" with competitors, analyzing their products, pricing, and unique strategies to highlight competitive advantages in the retail industry.
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