Advertising and Promotion: Business techniques and strategies analysis

This report examines the crucial role of advertising and promotion in business, focusing on techniques like below-the-line promotion, public relations, and promotional campaigns. It begins by introducing the significance of advertising in increasing public awareness and driving sales. The report then delves into primary techniques of below-the-line promotion, highlighting their effectiveness in boosting short-term sales. The report also evaluates other promotion techniques, such as the use of the internet and corporate events, and their impact on reaching target customers. The conclusion emphasizes the importance of promotional activities in increasing profitability, market share, and customer awareness, with references to relevant academic sources. This report is a valuable resource for students looking to understand the fundamentals of marketing and promotion strategies.

Advertising and
promotion in business
(Task 3)

Contents
• Introduction
 Primary techniques of below the line promotion
 Evaluate other techniques used in below the line
promotion
 Conclusion
 References

Introduction
Advertisement and promotion are one of the important part of
the business and its products which helps in increasing
public awareness towards the company services. In modern
era, every organization wants to take competitive place in
the market by invent new and innovative ways to promote
their services to invite large number of customers.

Primary techniques of below the line
promotion
Primary techniques of the below the line promotion are
effective which is used by the company to increase their
overall sale of the company for short time period.

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Public relation: It is also important which helps
in maintaining better environment and also
make better advantage
Internet: It is one of the important tool which
helps in providing companies products and
services to the final customers as pet their
demand and needs.

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Events: It define corporate events that covers exhibitions fair
and many more which helps in reaching at the target
customers by providing their services.
Promotional campaign’s: It is also an important tools for the
company to promote the companies products and services.

Evaluate other techniques used in below
the line promotion
Promotion is one of the important activity for the company
to attain more profitability in most effective manner. It
helps in interacting with the customers to influence them
appropriate manner. It include sales promotion, public
relations and personal selling all these helps in
influencing the customers to buy the products and
services.

Conclusion
From the above mentioned report, it can be conclude that
promotion and advertisement play important role in
increasing profitability of the company. It helps in
improving customers awareness towards the company
products and services. One of the important purpose of
promotional activities is to increase overall sale of the
company in market which helps in capturing larger market
share form its rivals.

References
Moodie, C and Hastings, G., 2010. Tobacco packaging as
promotion. Tobacco Control. 19(2). pp.168-170.
Hanafizadeh, P. ed., 2012. Online Advertising and
Promotion: Modern Technologies for Marketing:
Modern Technologies for Marketing. IGI Global.

Thank You...