Food and Beverage Operations Report: Industry Trends and Technologies

This report provides a detailed overview of food and beverage (FAB) operations within the hospitality sector. It begins by defining the industry, encompassing various service outlets like upscale and casual restaurants, catering and banquets, non-commercial restaurants, and accommodation and food services. The report then explores different types of food and beverage businesses, including quick service and full-service restaurants. It examines current and future trends impacting the industry, such as the use of local raw materials, zero waste initiatives, meat-free options, technological advancements, and home delivery services. The report also analyzes the impact of these trends on the food and beverage sector, emphasizing the importance of adapting to consumer demands. Furthermore, it discusses national and international rating systems, using the UK's 5-star system as an example. Finally, the report evaluates various marketing technologies, including content management systems, advertising technology, email marketing, insights and analysis tools, and social media, and assesses how these technologies enhance business performance. The report is a comprehensive analysis of the food and beverage industry, providing insights into its operations, trends, and technological advancements.

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FACTSHEET 1
INTRODUCTION
The food and beverages (FAB) is one of the highest paid industries in hospitality service sector.
This includes fresh prepared food and as well as packed food and alcoholic and non- alcoholic beverages.
The food and beverages industry is all companies involved in processing raw food materials, packaging,
and distributing them.
Food and beverage service is a dynamic industry covering a wide range of job roles. From barristers
to head waiters, mixologists and sommeliers, it is a career with many opportunities for development. A
positive attitude and hard work can lead to great things for your career.
The present report is based on topic as “Food and Beverages operations”. Thus, report will cover
activities as different styles of food and beverage service outlets, rating systems and current industry trends.
However, the comparison of different food and beverage will be undertaken with the use of technology to
improve operational efficiency. Lastly, study will outline the professional food and beverage service
standards in a real working environment.
1. Explain different types of businesses in food and beverage industries
The term food and beverage function is one that encompasses all activities within the hotel and
catering,and Hotels, Bares, Cafes, Restaurant and other eating places comes in food and beverages sector.
Henceforth, food and beverage businesses defined as-
Quick Services Restaurant- It also known as fast food restaurant its a specific type of restaurant which
provide fast food with table services. Example KFC, McDonald, Star Bucks, Belgium Waffle and many
more.
Full service restaurants- A full service restaurant is generally any establishment with relatively broad
menu along with table or counter or both services. They also offer take-out or take away services.
.
.
Upscale and Causal Restaurants – This type of restaurant are mainly open for dinner but now – a days they are opening
for breakfast, lunch and brunch.
Catering and Banquets – Catering is the facility of providing, generally food and drinks. This can be arrange anywhere like
in a hotel, restaurant or at house. A banquet is a meal taken by a large number of people seating simultaneously at a wedding
or any other program.
Non – Commercial Restaurant - Non – Commercial Restaurant food service operators supply food to businesses,
educational institution and government organizations. Non – Commercial Restaurant are typically subsidized by the
institution they operate.
Accommodation and Food Services – Sector comprises establishments providing customers with lodging and preparing
snacks, beverages, meals for immediate consumption.

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FACTSHEET 2
REFERENCES
Books and Journals
Explain the rating system nationally and internationally for food and beverages
industry
In United Kingdom 5 star rating system only used by independent individuals. One star is the lowest rating and five
star is the higher rating.
One Star - A one star rating often means a property has no frills and only offers basic accommodation.
Two Star – Like one – star hotels, two – star hotel properties are typically more affordable than hotels that have a
higher ratings. They are usually quite comfortable.
Three Star – Three – star hotels ordinaly have some unique amenities and provide quality services.
.
Five Star – Five – Star provides flawless guest services, luxurious rooms and bars, spa and restaurants.
As a five – star property, such as a premium dinning options and personalised guest services.
These hotels commonly even provide high – end, luxury toiletries for guest.
Impact of Current Trends on the Food and Beverage sector
The current and future trends have major impact on this
industry. For each organization it is important to work as current
trends of market to be effective in their business. Trends for the
food sector industry can be considered as the demands and needs
of consumer. This is duty of this industry to develop product as per
consumer need. There are many trends that can force this sector to
make certain change in their business process to generate
maximum revenue and improve the customer retention. These
trends are forcing the organization to make changes in their
processes, packaging, cooking methods, change in ingredients, and
buying process for raw material. This changes are essential to
made in organization to ensure better success and profit in current
competitive market. The demand of fresh raw material,
involvement of technology, reduction in waste, this are some most
crucial requirements of organization.
Current and Future Trends of Food and Beverages Industry
The local and international trends in the food industry are continuously changing. This changes also force the food and
beverages industry to adopt some changes in their current business strategies to get better and optimum results. As per the
current trend organization is conduction their business. The current trends that have impact on the food and beverages industry
are-
Local Raw Material- People want to eat fresh product that is retrieved from the local market. Usually hospitality organization
use the container product for long term goals. They use this packed product to ensure the availability of raw material but this
need of consumer have made them to buy fresh raw material from the current market.
Zero Waste- Now the people are more focused on preventing the waste of products to be more sustainable. They need food
which in good enough quantity to provide proper satisfaction. This thing has forced the organization to change their menu to
reduce the waste.
Meat Free- To prevent the harm to eco-system people are more cautious now. They do not want to eat meat product. This is a
major change for this sector because the menu of most organization is filled with the dishes which are made by meat. This is
how it has forced the hotels and restaurants to change their menu and add some green dishes.
Future Trends
Technology- The future trends in the food and beverages industry is leading the future of the whole industry. The processes of
cooking and methods that are used for coking are getting more advanced and technical. This is how technological trend are
forcing the organization to change their traditional cooking methods to be more careful about health of consumers.
Home delivery- This is considered as the most important trend for the food and beverages industry. Now consumers are
finding more comfort in the services that deliver the food at home. This is forcing the restaurants to develop the food that
can be delivered directly to home
Current and Future Trends of Food and Beverages Industry
The local and international trends in the food industry are continuously changing. This changes also force the food and beverages
industry to adopt some changes in their current business strategies to get better and optimum results. As per the current trend organization is
conduction their business. The current trends that have impact on the food and beverages industry are-
Local Raw Material- People want to eat fresh product that is retrieved from the local market. Usually hospitality organization use the
container product for long term goals. They use this packed product to ensure the availability of raw material but this need of consumer have
made them to buy fresh raw material from the current market.
Zero Waste- Now the people are more focused on preventing the waste of products to be more sustainable. They need food which in good
enough quantity to provide proper satisfaction. This thing has forced the organization to change their menu to reduce the waste.
Meat Free- To prevent the harm to eco-system people are more cautious now. They do not want to eat meat product. This is a major change
for this sector because the menu of most organization is filled with the dishes which are made by meat. This is how it has forced the hotels
and restaurants to change their menu and add some green dishes.
Future Trends
Technology- The future trends in the food and beverages industry is leading the future of the whole industry. The processes of cooking and
methods that are used for coking are getting more advanced and technical. This is how technological trend are forcing the organization to
change their traditional cooking methods to be more careful about health of consumers.
Home delivery- This is considered as the most important trend for the food and beverages industry. Now consumers are finding more
comfort in the services that deliver the food at home. This is forcing the restaurants to develop the food that can be delivered directly to
home References:
Blažková, I., 2016. Convergence of market concentration:
evidence from Czech food processing sectors. AGRIS on-
line Papers in Economic
da Silva Lopes, T., 2015. A Systems View of Corporate
Diversification: The Case of the Global Alcoholic
Beverages Industry. International Studies of
Management & Organization. 45(4). pp.342-358.
Hall, J.H., 2016. Industry-specific determinants of shareholder
value creation. Studies in Economics and Finance. 33(2).
pp.190-208.
Phillipov, M., 2016. Using media to promote artisan food and
beverages: insights from the television industry. British
food journal. 118(3). pp.588-602.
Rezitis, A.N. and Kalantzi, M.A., 2016. Investigating technical
efficiency and its determinants by data envelopment
analysis: An application in the Greek food and beverages
manufacturing industry. Agribusiness. 32(2). pp.254-271.

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FACTSHEET 3
Evaluate how these marketing technologies enhance the businesses’ performance
The impact of the business activities used to have the increase with the implementation of the various
business technologism in the business organization the impediment of the content management system leads
to have the providence to the customer in having the grater access over the customer acquisition in the target
market. The most of the customer acquisition is developed such as the online marketing and pattern of the
market including various on event marketing and web summarization. On the other hand the customer
relationship management are having the typical focus on the B2B marketers which helps in tracking the
marketing distribution which help in supporting have the direct sales force. The most of the insights mad the
analysis will be able to provide the access to the marketer for the measurement of the digital marketing
among the customer. This will he marketers of the organization will be able to have the access over the target
market with the proper understanding which will reduce the cost of the company ans help in increase the
level of profit. There will be establishment of various channel which will increase the access of customer and
help in analysis the various sources of the different brands long with the taste preference which will increase
the sale of the company in upcoming future. The company will be able to have the increase in the sale of the
different product and increase the profit.
Different marketing technologies:
There are different marketing technologies used in the business by the businessman. Different
marketers use different technologies as according to the customers and buyers. It is important to identify the
appropriate technology to place in the company operations. For the success and growth of the business is
depended on the effective efficient technology. There are different technology used in the business are as
follows:
Content management system: this technology focuses to power the blog, websites etc. to enhance their
customers by6 the marketers of the company. Websites are main item which is used by the businessman for
using this technology.
Advertising technology: it is the most important technology for the marketers to acquire the customers of
the company and helps to increase the productivity of the company. It includes display ads, retargetting and
attribution of software by the company (Kotoua and Ilkan, 2017). A businessman wants achieve the success
and growth of the company by applying this technology.
E-mail: this is the key for the communication to the customers of the company. It involves the marketing
automation and platform for the inbound marketing. It will help to improve the process of marketing.
Insights and analysis: this technology is used to measure the data of the company by the marketers. It
involves the websites' analytics for tracking the tools of the third party.
Social media: this technology is used to track the activities' ion the social media like feedback and LinkedIn
.
.

Fact sheet 4
Comparison of operational technologies
Fast Duck restaurant The Ledbury
This restaurant usually makes the use of Touch screen
terminals that is equipped with the restaurant
software which makes it accessible for the
personnels and staff to receive order. Along with
this, it also act as the main interface via which the
various orders placed directly goes to their kitchen
and eventually assist them in easy order
processing.
The Ledbury restaurant utilizes an advanced technology
that is Self-order Kiosk through which customers are
allowed to design their own meal and the ingredients.
This has assisted the restaurant to reduce the queue
for ordering.
Fast Duck restaurant has recently developed their own
mobile app that facilitates easy and fast ordering of
the meals as well as assist them in easy steps.
Restaurant has developed its app which helps the
customers to place their meals and orders without any
confusion in a blink of an eye.
This restaurant has a well structured Kitchen display
screen(KDS) which is being mounted on the
kitchen wall and displays all the orders to the
customers together with the time required for order
processing. This also supports the back team to
know the allocation of orders.
This restaurant is also equipped with the Handheld tablet
that allows them to order their favourite food on their
table and also process the transaction at the same
place. Due to this, the restaurant is able to entice
more and more customers and serve them better with
great quality.
Critically evaluate the impact of these technologies on customers’ buying behaviours
There has been increased number of technologies that are being used like consumers designing their own menus, using
of kitchen display screens etc. that effectively simplifies the entire process of receiving the orders, conveying it to the
designated cook and then making it available to the ultimate consumer or visitor (Meyers and et.al., 2016). This
increases the process of service delivery and this improves the visitors experience thus increasing the satisfaction
levels of consumers but on the other hand there are even more number of discrepancies that can creep in. There is an
increased risk of the orders getting mixed with each other and this can lead to the customers getting angry or
dissatisfied with the services provided. This can lead in the loss of the customers rather than benefiting form them and
therefore these technologies should be used in a controlled manner.
Operational technologies increasing business performance
The numerous operational technologies which is being used by different
restaurants ultimately assist them in enhancing the customer base together with
enticing new customers and suppliers. Due to the increasing number of customers
being focussed towards the recent technology, it has become essential for the
restaurant to equip themselves with the latest social media platform which will
help them to boost up their sales ratio and hence the profitability. For example the
touch screen terminal helps the visitors visiting the restaurant tom place their
restaurant more effectively by cutting the length of queue(Wood, 2018). This
eventually boost up the order processing through which there is increase in the
number of orders that comes in the kitchen. Through this, the efficiency of the
overall process adopted by the restaurant increases and hence they become more
upgraded to the recent technology. The performance of the restaurant
automatically enhances when the restaurant uses latest technology as the
customers gets more attracted to the restaurants who uses internet as a great rate.
More the customers, more will be the sales of restaurant and more sales will
eventually drive up the profit of the restaurants. Besides this, use of various
operational technologies also cuts down the lengthy lines and thus reduces the
processing time of the orders which in turn raised the goodwill and image of the
restaurant. For example the mobile app used by the restaurants helps to attract
more and more consumers because it becomes easy for the customers to place
their order by sitting at the home. More customers will at the end will increase the
overall performance of the restaurants.

Fact sheet 5
Different marketing technologies-
E-mail service-
Food and beverage industries adopts various marketing technologies to develop and promote their business. Marketing
technology such as email services to the customers. It is the most affordable technology for the food and beverage industry.
With this technology is used in the food and beverage industry to creating attractive emails for their customers or guests for
providing the information regarding organization's upcoming functions and events. This is very much used in sending
emails about marketing campaign.
Loyalty- Many business in food and beverage industries are used loyalty programme as their marketing technology.
Loyalty programme generates superior marketing for the business. With the use of this technology restaurant can
understand the customer's behaviours and their interest. It can also assist in developing great business's strategy.
Online ordering- Many Restaurants, hotel, canteen and cafeteria uses online ordering technology for the fast serve and
quick take out service. Online ordering technology helps the many food and beverage business to generate higher revenue
and enhance sustainable growth. This technology will assist in managing orders that are received from customers in a more
accurate way and it can also help in data tracking.
Tabletop tablets- Many food and beverage industries uses customer facing tabletop tablets technology. This technology
will offer a great service to the customer. It will offer digital menu services to their guest.
Online reservation- Online table reservation is one of the best marketing technology that many business in food and
beverage industry are using to simplify the table booking process for their guests. The online reservation technology opens
with a realistic layout of the hotel or restaurant by which consumers can see availability of tables, the table location and then
select & book tables according to their requirements or choices.
Marketing technology enhance the business performances-
Marketing technology can effectively increase the business performances. Today,
all people want easy or convenient process. Marketing technology in the food and
beverage industry can provide their customers various services like online ordering, online
table reservation, loyalty programme, email service and customer facing tabletop tablets
technology. Online ordering facility is very likeable services for a customer because some
people don't want to go restaurant and waste their time on waiting area. So they choose
this service that can saves the time and cost also, It will also attract more customers and
that can directly impact on the business profit and growth. Marketing technology can also
generate long term profitability in an organization and expand their business. Many
restaurants provide Tabletop tablets in their property. Customer attracted by this facility
because they don't to stand in the long queue for food ordering and billing. It can attract
more customers in the restaurant's door and raise the business for long term. Offering
online reservation facility in the restaurant can also help in promotion of business. It can
also assist in proper management in its activities and operations.
Critically evaluate the impact of these technologies on customers’
buying behaviours
The technologies like emailing, tabletop menus online services etc. have helped in
increasing the number of customers and also enhance the experience of the visitor
providing them excellent experience and service. These have also led to increase in the
flexibility and quickness with which the demands of the consumers can be satisfied
(Rodgers, 2016). But, there are certain negative points as well because many times due to
some technological complications, there are errors in the orders placed and orders received
leading to loss in the consumers and even reduction in the loyalty that some consumers
have toward a particular restaurant.
E-mail facility can also build a huge customer database and promote their business in
whole market.