Business Analysis Project: Apple Inc. Analysis and Strategies

This business analysis project provides a comprehensive examination of Apple Inc., beginning with an introduction to business analysis and its purpose. It delves into Apple's strategic history, product portfolio, and strategic choices, analyzing them through the BCG matrix and other relevant frameworks. The project assesses the importance and strengths of Apple's HR function using McKinsey's 7S and Armstrong models, and explores current strategies using the Ansoff Matrix and Porter's Value Chain. Industry analysis is conducted using Porter's Five Forces, and the VRIO framework is applied to evaluate resources and capabilities. The project includes a financial analysis, identifying industry KPIs, conducting trend analysis, and employing the CAMEL framework. It concludes with a discussion of limitations, a cost-benefit analysis, and critiques of various models such as PEST and the balanced scorecard, offering recommendations for improvement. The project is a detailed analysis of Apple's business operations and strategies.