This report provides a comprehensive business analysis of British Airways, exploring its internal and external environments. It begins with a SWOT analysis to assess the airline's strengths, weaknesses, opportunities, and threats, followed by a PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors impacting the company. The report then evaluates how changes in these PESTLE factors have influenced the airline's opportunities and threats, and how the industry is responding. Furthermore, it compares and contrasts different leadership styles, recommending a suitable approach for British Airways to achieve its objectives. Finally, the report critically evaluates the corporate social responsibilities of the airline industry, offering a well-rounded perspective on British Airways' business operations, challenges, and strategies.
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