Business Decision-Making: Report on Blackfriars Restaurant Expansion

This report details the process of business decision-making for the expansion of Blackfriars Restaurant into London. It begins with data collection methods, including primary and secondary data, and discusses survey methodologies, sampling frames, and questionnaire design. The report then delves into data interpretation using mean, median, mode, measures of dispersion, percentiles, and correlation analysis to assess sales performance. Further, it presents data through graphs and charts, including trend lines for forecasting, and concludes with a discussion of information processing and financial tools used in the decision-making process. The report aims to provide a comprehensive overview of the strategies and analytical tools essential for making informed decisions regarding business expansion and performance improvement.

Business Decision-
making
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Data collection for establishing new branch of Blackfriars..................................................3
1.2 Survey methodology and sampling frame.............................................................................4
1.3 Questionnaire for a given business problem..........................................................................5
TASK 2............................................................................................................................................6
2.1 Information for decision-making...........................................................................................6
2.2 Collected data interpretation through mean, mode and median............................................6
2.3 Measures of dispersion..........................................................................................................8
2.4 Percentile and coefficient measurement................................................................................8
TASK 3............................................................................................................................................9
3.1 Graphs and charts for presenting collected data....................................................................9
3.2 Trend line for forecasting business performance.................................................................15
3.3 Business presentation...........................................................................................................17
3.4 Business report.....................................................................................................................17
TASK 4..........................................................................................................................................18
4.1 Information processing tools................................................................................................18
4.2 Critical path..........................................................................................................................18
4.3 Financial tools for decision-making process........................................................................19
CONCLUSION..............................................................................................................................19
REFERENCE.................................................................................................................................20
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INTRODUCTION
Business decision-making is a process for planning and procedures to implement at
effective business operations and proper management of organization. It is essential for
enhancing efficiency of entity as well carrying on firm effectively at high level. The present
report is based on understanding decision-making for expansion of Blackfriars Restaurant
through operating its new branch in London. Through of this assignment, learners are able to
understand data collection tools by conducting survey methodology. On the basis of this,
different techniques for making organization customer oriented is to be recognized. In addition to
this, decision-making process by means of data interpretation and preparation of business report
as per analysis is to be expressed. Moreover, forecasting and planning procedure for operating
new branch of restaurant is determined. Thus, by studying this project, accurate decision-making
process for enlargement of business entity is to obtained in systematic manner.
TASK 1
1.1 Data collection for establishing new branch of Blackfriars
As per the given scenario, decision-makers of Blackfriars are planning for starting up a
new branch of organization in London (Davis and et.al., 2014). Therefore, planning is proceed
through collecting data to gain customer views that presents market value of entity. It is done
through different techniques can be described as below:- Primary data collection:- Under this process, researcher uses different methods for
determining customer views on restaurant services and its market position. In this
process, data are gathered at first time through conducting survey, interview and door to
door asking questions regarding performance of entity in market. However, analyst
prepares questionnaire in which varieties of question lists is presented that is valuable for
obtaining different opinions of buyer related to restaurant services (Deutsch and et.al.,
2016). Hence, through survey and primary data data collection, sense is created for
investment and making decisions related to enlargement of organization.
 Secondary data collection:- Analyst applies various techniques for collecting
information in secondary manner. It includes gaining data from ready material such as;
newspaper, analyzing last years' business performance, looking for other competitive
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entity's operations for activities and utilizing social media sites for getting comments of
customers on sites. Therefore, researcher of the organization gains information through
these methods that is useful for gathering data for further business operations (García and
Conde, 2014).
Thus, through primary and secondary data collection methods, different views of
customer are determined. On the behalf of which, a proper sense is emerged for enlargement of
Blackfriars through operating its new branch. In other words, planning including forecasting and
decision-making is obtained for analyzing actual market position and preparing planning for
investment and establishing new branch of entity.
1.2 Survey methodology and sampling frame
Researcher of Blackfriars collects data from different methods to gain market value. As
per which, different ideas are generated for conducting research. It includes quantitative and
qualitative research as well sampling to gain varieties of ideas (Goodman, Cryder and Cheema,
2013). It can be expressed in brief as below:- Sampling method:- In this way, researcher selects some respondents to be conducting
survey. It includes different methods such as; random, cluster and sample random
sampling. Therefore, selection of participants is done by choosing users randomly or in
proper sequence (Hu and et.al., 2015). It is determined that for applying sampling method
to gaining customers' views selection of participants is obtained to gain varieties of ideas
regarding analyzing business performance. Several sampling methods for obtaining
customer views can be recognized as below:- Simple random sampling:- Under this sampling method, researcher chooses respondents
randomly. He chooses sudden or random customer for analyzing their views on restaurant
services. Therefore, proper sense is created for further business operations. It is simplest
method to conduct sample survey for asking questions to different people. Stratify sampling:- Through this sample survey, analyst chooses respondents according
to demographic factors that includes income and education level of respondents.
However, different ideas are generated to present customers' views on restaurant services
(Lewis, 2015). Therefore, strategies are presented through sampling method.
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 Cluster sampling:- It is similar to stratify sampling but the difference is respondents are
chosen on behalf of geographical factor. Under these determinants, various tools and
techniques are obtained for investment and further business operations.
1.3 Questionnaire for a given business problem
According to given case study, Blackfriars wants to expand its business through
establishing new branch in London. Therefore, researcher of organization prepares a
questionnaire to ask questions with respondents. Prepared questionnaire can present as follows:-
Q.1 Are you familiar with Blackfriars restaurant and its food services?
 Yes
 No
Q.2 How is the food services of Blackfriars restaurant?
 Satisfied
 Highly satisfied
 Dissatisfied
 Highly dissatisfied
Q. 3 Which of the following service of restaurant is most attractive?
 Food services
 Customer dealing services
Q.4 How much time, you visit to restaurant?
 2-3 times weekly
 Once in a week
 3-4 times in a week
Q. 5 Is pricing for food services is adequate?
 Yes
 No
Q.6 Will competitive strategies of organization enhance through opening its new branch?
 Yes
 No
Q.7 Which kind of dishes are mostly demanded by users for restaurant services?
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 Indian
 Chinese
Q.8 How is the current market position of restaurant in London?
 Good
 Excellent
 Normal
TASK 2
2.1 Information for decision-making
As per the collected data from research, manager of Blackfriars compares current
variables to its average. Therefore, actual performance of business organization is determined
through this process. In this regard, mean, median and mode are evaluated can express as below:- Mean:- It is average of collected data determined by dividing sum of all values to total
number of values of the variable. Therefore, comparing mean to current value generates
different ideas for further business activities. It is simplest form to determine business
profile and working for next forwarded business operations (Mitchell and et.al., 2016 ). Median:- A useful term that splits all data into two segments and further determines
average of variables. In this process, all collected data are divided into parts. For
instance; if there are total 9 values of any variable then the middle value of 5th subsequent
will be selected as average of the variable (Montes and Jorge, 2015). Hence, it is
systematic mean determination tool for analyzing actual business performance.
 Mode:- Under this determination, frequency of values of any variable is selected as
average of the variable. For example; if there are determinants as 1,1,2, 3,4 then through
mode process, frequency data as 1 will be considered as average of variable. It is most
suitable statistical data that most of companies apply for determining performance of
business organization (Pettigrew, 2014).
2.2 Collected data interpretation through mean, mode and median
S.No. Sales
1 32000
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2 45000
3 45000
4 24800
5 38500
Total 185300
Mean 30760
Median 45000
Mode 45000
By conducting research, data are analyzed by manager of Blackfriars and further
determines mean, median and mode is statistical way. Therefore, interpretations of these values
can be undertood as below:-
Mean:- It is determined by division of total sales value to overall number of subsequent.
Through this research, summation of all values is 185300 that is divided by number of values as
5. Further, mean is measured as 30760. Through this method, average of collected data presents
selling quality of Blackfriars (Simon, 2015). As per this quantified data, further decisions are
made for investment in establishing restaurant's new branch.
Median:- Under this tool, median is considered as middle value of variable. According to
research process, median is obtained 45000. Thus, it presents actual gaining and selling qualities
of organization. There are 5 subsequent available and the middle 3rd value of variable is 45000. It
is middle data that considered as middle of overall data collected information. Hence, business
performance is analyzed through this determination that leads to generate innovative ideas and
different strategies for establishing Blackfriars new branch in London (Sköld, Alm and Scholz,
2013).
Mode:- It is considered as repetitive data of values in variable that is treated as statistical
data for recognizing market position of Blackfriars. An accurate numerical information is
gathered through measuring mode that is useful for implementing further business operations.
Hence, on the basis of this mode evaluation, ideas are generated for investment and production
of goods in next future time.
2.3 Measures of dispersion
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Sales
1 32000
2 45000
3 45000
4 24800
5 38500
STDEV 8718.83
Interpretation:- Manager of restaurant calculates standard deviations of all values given
in the variable that is useful for presenting actual business performance. It is beneficial for
measuring risk and provides different tools for reducing obstacles occur at workplace. In this
regard, as per analysis of this deviation, several methods are obtained for expansion of
restaurant. According to given data, there is standard variation obtained as 8718.83 that is needed
to bridge the gap between standard and actual business performance by operating its new branch
in London.
2.4 Percentile and coefficient measurement
Sales
1 32000
2 45000
3 45000
4 24800
5 38500
Coorelation 1
Q1 32000
Q2 38500
Q3 45000
Correlation:- It presents relationship between two or more variables. By obtaining this
tool, manager of restaurant is able to understand sales and profit range for expansion of entity. It
is determined that standard correlation between sales and profit should be positive in factors that
is above (0). As per the analysis of presented correlation, presented data is one which is effective
for increasing in sales. It can be foretasted that by increasing in sales, profit of organization
would be increased. Thus, correlation of data is positive for investing adequate money to
increasing in production of goods. The business entity will be effective through operating
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different activities. It is considered that organization can increase its profit earning capacity by
enhancing production of goods and services (Solomon, 2014).
Percentile:- Under this process, quarters of profit is determined for forecasting and
decision-making related to expansion of restaurant. As per the given calculation, it is determined
that percentiles for dividing profit into three parts such as 32000, 38500 and 45000. Therefore,
profitability level of entity is effective that is valuable for investment related to enlargement of
restaurant and also remains useful for enhancing its productivity and profit earning capacity at
high level efficiently.
TASK 3
3.1 Graphs and charts for presenting collected data
Thematic analysis
Theme 1: Reputation of Blackfriars in market.
Interpretation:- Researcher obtains that out of 40 respondents, 30 are familiar with
Blackfriars and its services. It represents that organization has effective goodwill in market, it is
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Yes No
0
5
10
15
20
25
30
35
Column H

known for providing food of different tastes and its dealing services with customers through
serving and behaving with them. In this regard, it is determined that restaurant and is well
popular in London for producing food services and increasing in demand for services.
Theme 2: Satisfied customers form food services of restaurant
Interpretation:- As per analysis, it is gained through conducting research that 50%
respondents are satisfied with food services of Blackfriars that presents quality services of
organization. In accordance to this, effective food services of different dishes such as Indian,
Chinese and Mexican are served by restaurant for gaining attraction of customers towards food
services. Moreover, 5 respondents present their views as highly satisfied with food services of
restaurant. Therefore, according to research analysis , it is obtained that customers are satisfied
with food services of restaurant at high level that represents its efficiency.
10
Satisfied Highly satisfied Dissatisfied Highly dissatisfied
0
5
10
15
20
25
Column H

Theme 3: Most attractive services provided by Blackfriars
Interpretation:- Through this interpretation, comparison between food and customer
dealing services is determined. As per the identification of gained data, it is evaluated that 25
respondents are highly attracted and satisfied towards food services provided by Blackfriars.
While, remaining 15 respondents present their opinion that dealing with customers is more
effective that impacts on pulling strategy of entity. Therefore, according to this research, it is
analyzed that restaurant provides food services to consumers at large scale that impacts on
productivity and profitability level of organization.
Theme 4: Consumer visiting at restaurant
11
Food services Customer dealing services
0
5
10
15
20
25
30
Column H

Interpretation:- Under this research, it is recognized that satisfied customers of restaurant visit to
Blackfriars more and more times. 20 respondents out of 40 visits to organization as 3 to 4 times
weekly. It represents entity's efficiency and attraction of consumers towards services provided by
restaurant. Thus, as per data collection, it is obtained that customers are highly satisfied and
attracted towards services of restaurant.
Theme 5: Customers' views on pricing for services of restaurant
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2-3 times weekly Once in a week 3-4 times in a week
0
5
10
15
20
25
Column G