Entrepreneurship Project: Business Analysis of CL Method Centre

This project offers a comprehensive business analysis of CL Method, a bone setting centre specializing in traditional Chinese bone setting. The analysis covers the company's background, services, and therapists, highlighting the founder, Master Chris Leong, and the team's expertise. A detailed SWOT analysis is presented, examining strengths like the guarantee of natural treatments, resources, and leadership style. The market analysis explores Malaysia's medical tourism, the growing interest in the medical industry among the youth, and the clinic's strategic location. Key aspects such as communication and human capital are also discussed, followed by recommendations for marketing and sales strategies to enhance the clinic's popularity and growth. References from various sources are included to support the analysis.