Business Environmental Analysis Report: HND Business, Module 1

This report provides a detailed analysis of the business environment, specifically focusing on Coca-Cola and Red Bull. It begins with an introduction to the business environment and its impact on organizations. The report then examines the positive and negative impacts of the macro environment, including political, economic, social, technological, legal, and environmental factors, for both companies. A comparative analysis using PESTLE and SWOT frameworks is conducted to assess the strengths, weaknesses, opportunities, and threats faced by Coca-Cola and Red Bull. The interrelation of internal strengths and weaknesses with external factors is also discussed. The report concludes by summarizing the key findings and emphasizing the interconnectedness of various departments within an organization to achieve business goals. References are provided using the Harvard referencing system.