Analysis of Business Partnership: Mary & Sue's Dessert Shop (BA30591E)

This report provides a comprehensive analysis of a business partnership, specifically focusing on Mary and Sue's dessert shop. It begins with an introduction to business partnerships, differentiating between general and limited partnerships, and explores the implications of personal liability. The main body of the report analyzes the dessert shop using Porter's five forces, examining the bargaining power of suppliers and customers, the threat of new entrants and substitutes, and industry rivalry. It then delves into macro-environmental factors, including economic, social, and legal considerations, and their impact on the business, especially in the context of the COVID-19 pandemic. The report concludes by summarizing the key findings and emphasizing the importance of adapting to changing customer preferences and market conditions to achieve competitive advantage and organizational goals. The report also includes references to relevant academic sources.

Introduction to
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis of partnership as a business firm in respect with Mary & Sue shop.......................1
Porters five forces for analyzing of “Little Dessert shop”.....................................................2
Macro-environmental factors with reference to improvement of organization......................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
This is defined as the number of business organization. Which is based on the legal
formulations and usually associated with different type of features include partnerships,
companies partnerships and many more. Several organization depends on formulation of legal
advises to a business. which is linked with several forms. This report is properly based on
various type of analysis which help in the evaluation of collaborative behaviour of any two
organization with reference to the partnership. As per this, this report state about Mary and Sue
with their venture of “Little dessert shop” (Dymek and et. al., 2016). In this context with
organization, analysis is approved by using the applications of porter's five forces in such a way
to give advice to marry that how easily they can maximize their profit and gain competitive
advantage. In addition to this, the report discussed about several environmental factor and how
the new planned and new strategies help to accompanied goal of organization and improvement
towards the product and services.
MAIN BODY
Analysis of partnership as a business firm in respect with Mary & Sue shop
Partnership is defined as when two individuals are together to share their profit and loss
in the context with business. This is called partnership (Beliatis and et. al., 2018). As per this,
they would take the responsibility of the cost risk, responsibilities and benefits which is running
in organization. They also propose to agree on the sharing of taxes and also with the profit
sharing percentage. Partnership is taken because of lack of fund. Generally, the partnership is
divided into two parts. General partnership and limited partnership. The limited partnership
defined as the limited individuals in a business.
General partnership: As Per this, the business operations is going through by serving
the investors. They do not taking the control over the organization and they have some rights of
liabilities and assets in a case of general partners.
Limited partnership: Partnership is not about the choices in an organization (Spieth and
et. al.,2016). This is based on feeding of points which is necessary in an organization and also it
faced various administrative complications to drive the firm.
Personal liability: The major concern of general partnership. They are doing personally
such as paying debts and obligation. each and every partner in a case of general is taking the
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partnership of debts and obligations and their decisions are also affecting the organization and
used to binding the partner's. partnership businesses have quality to take responsibilities. While,
any misconduct will happen in the business. The profit and loss are also shared between the
partners. There are various partnership strategies which is used in various organization to gained
maximum profit and sometime they faced loss condition. In the context with Dessert shop, Mary
and sue using general partnership. They both contribute up to 30000 pounds in the preface of 3
year of lease for the shop. They use proper partnership agreement. In the context with any
decision it affects the organization growth and development which may be negative or positive it
depend on decision.
Porters five forces for analyzing of “Little Dessert shop”
In the context to understand the factor which affect little dessert shop. we need to focus
on various factor in the relation with porter's five forces (Alotaibi, Y., 2016). Little desert shop
and achievements which is drive by competitive advantage are usually affected by this.
Bargaining power of suppliers: In such context, with little desert to maintain the long
term relationship with the suppliers. So, the organization will push and pull of raw material from
the supplier side. As, per this, the little desert must concentrate to supply raw material in a mass
process. This help to get competitive advantage in context with price. In addition to this their
final product which is associated with market is produced in low prices. In this case the
bargaining power of supplier is relatively low.
Threat of new entrants: In the recent situation of corona-virus, for the little shop it is
very low to enter of new entrant. If they enter in the market they must needs high investment
and value because they must need to fulfill the expectations of customer.
Threat of substitution: This is usually faced by number of of organization by their
competitor about alternative product. In the context with dessert shop, they faced such
competition from their competitor like Kaspas’s desert shop. Which is located on the same
location and competitive with dessert shop.
Bargaining power of customers: In the context dessert shop, they have high number of
customers, as per this, they have higher bargaining powers of customer because they can easily
switch between various brand and their switching cost is non-negotiable in market (Schaltegger
and et. al.,2016). In the context with the selected firm, the bargaining power as according to the
market is more in the hand of customer. Because in that place number of similar competitor
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which provide same product as desert shop. In addition to deserts shop they mostly focused to
get competitive advantage by providing friendly service and high quality of food and beverages
to the customer.
Industrial rivalry: The industry rivalry as according to the little dessert shop is relatively
high in that particular location. Because they have number of competitor as discussed above such
as Cream’s cafe and Kaspas’s desert. In the context with the little dessert shop, they must focus
on their services and product to get competitive advantage. They must use promotional technique
and such order to make a loyal customer and promote organization as brand.
Macro-environmental factors with reference to improvement of organization
In the context with corona-virus, this situation affect many of new business firms and
their profit (Arnold and et. al., 2016). This analysis has been discussed to decrease the impact of
organization. In this current situation PESTLE analysis help organization to understand the
factor and help organization to recover from this. The investment recovery depend on the
increase of sales. The implemented strategy help in the future time period after the post COVID
situation.
Economic Factors: In the current situation, the corona-virus create negative impact
every organization growth and also this lead to decrease the purchasing power of people. In the
context with product. So, as per this the demand value of selected firm has been decreased due to
the situation. The people used to decline product from outside and they focus on the essential
product. Which is used for the regular basis. So, this is very necessary to fix the price in such a
way which attract and influence the customer to increase the sales and help to make customer
loyalty.
Social Factor: As per the view point of customer, the food product within a country
during the COVID create impact like potentiality of healthy food items to their customer (Holt
and et. al.,2018). As per this, during the phase of corona-virus the people focused on healthy
food items. As per this, the outbreak of corona is going low and the peoples are feel safe to order
food product from outside. So, with the safety measurement organization enhance the food
demands from the customer. In addition to this, the little dessert shop also introduce price range
of product for winters which increase the sales revenue in future.
Legal factors: There are number of legal factors which affect the state of selected firm
that is little dessert shop. Such as the contract of venturing which is ongoing between Mary and
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Sue. As a result the formulation of legal partnership is going between them. So, they play several
role and responsibilities are distributed between both to regulate the proper hierarchy of
organization. In the context with corona-virus, there are several issues which is faced by
organization like safety concerned and proper sanitation of enterprise. if any of them safety
measures are at a point of break. Then, they generate very negative impact on organization. So,
as per this, the organization follows the guidelines to create the positive impact of firm in their
target groups of customer (Hess and et. al., 2016).
As per the discussion, factor which influence the macro environment and they deal in
order to such the way which have in the maximization of profit and revenue of the organization.
This strategy also helpful in the expansion of business in regards with product expansion and
strategies. Which will be implemented successfully.
CONCLUSION
As per the above discussion, it can easily represent the structure of selected firm. Which
is facing number of difficulties in their business because of changing preferences in the vision of
customer due to corona-virus outbreak. In the context with recent situation, organization focus
on achieving higher competitive advantage by follow the new strategies and new planning.
Which focus on uniqueness in their products and services. In addition to this, there are various
factor include product price, place of the shop, target group and appropriate segmentation of
customer is necessary to achieve the organizational goals. Because this aspect of vision develops
loyalty within customer for the firm.
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REFERENCES
BOOKS AND JOURNALS
Dymek and et. al., 2016. The business of gamification: a critical analysis. Taylor & Francis.
Beliatis and et. al., 2018, June. Digital waste management using LoRa network a business case
from lab to fab. In 2018 Global Internet of Things Summit (GIoTS) (pp. 1-6). IEEE.
Spieth and et. al.,2016. Business model innovativeness: designing a formative measure for
business model innovation. Journal of business Economics, 86(6), pp.671-696.
Alotaibi, Y., 2016. Business process modelling challenges and solutions: a literature
review. Journal of Intelligent Manufacturing, 27(4), pp.701-723.
Schaltegger and et. al.,2016. Business models for sustainability: A co-evolutionary analysis of
sustainable entrepreneurship, innovation, and transformation. Organization &
Environment, 29(3), pp.264-289.
Arnold and et. al., 2016. How the industrial internet of things changes business models in
different manufacturing industries. International Journal of Innovation
Management, 20(08), p.1640015.
Holt and et. al.,2018. Family business research as a boundary-spanning platform.
Hess and et. al., 2016. Fraud risk management: A small business perspective. Business
Horizons, 59(1), pp.13-18.
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