Integrated Professional Skills in Digital Age: Business Analysis

This report explores the integrated professional skills required in the digital age, focusing on the differences between online and offline business strategies, security and privacy challenges, and the tools used to manage online services. It examines the advantages and disadvantages of online and offline platforms for businesses like Waitrose, highlighting aspects such as customer reach, competition, and the importance of personal interaction. The report also identifies key distinctions between online and offline sales, including customer strength, availability, and branding. Furthermore, it addresses the challenges of internet security and privacy, discussing issues like snooping and information mishandling, and suggests measures for mitigation. Finally, it touches upon the tools that businesses can use to enhance their online presence and communication networks. The document is available on Desklib, a platform offering a wealth of study resources for students.

Integrated Professional
Skills in Digital Age
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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Positive and negative aspects of services and products being sold online and offline...........3
Differences of services and products being sold online and offline.......................................6
Challenges and measures of security and privacy..................................................................8
Tools for using online services in businesses.........................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Introduction
In modern technologies, Information and communication technologies play an effective
role for the major development in organisational performance. This is helpful for generating
effective communication and make growth in online and offline businesses at global level. In
order to make communication channel within the organisation after the Pandemic of Covid-19 is
related to web conferencing tools. This report aim is to achieve different knowledge based on
internet, security and privacy while using internet. In the current time period many of the
businesses are able to achieve effective communication for operating their businesses at online
platform (Chec and Luo, 2021). This may include the video conference, digital marketing and
other services. Due to the impact of Covid-19, most of the companies are able to achieve
appropriate sector while working through online business with the use of latest technologies. The
chosen company for completing this research is Wait-rose and Partners is a British supermarket,
which was founded in 1904 (Dominici and et.al., 2021). Its headquarters is in Bracknell,
Berkshire and London. This company is working at online platform and manage their customer
while serving online and offline services in the market. The company is needed to analyse some
aspects that are helpful for the company in retail industry. Positive and negative impact of online
and offline services, difference in between online and offline sold products. Challenges face
while working on internet related to security and privacy and two main tools that help in
managing communication network for the growth of the company.
Main Body
Positive and negative aspects of services and products being sold online and offline
In the modern world of different technologies, internet is probably one of the biggest
issue or concerned topic. That help in analysing the situation and provide the positive and
negative aspect of online and offline services and products in Wait-rose company.
Online platform of Wait-rose company:
Advantages:
 Easy going: This is a very easy going and effective process that help the company to
make a growth in the market comparing to physical store. It will be related to make
marketplaces which are related to technical expertise for the growth of much easier
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concepts. Use of online platform and sales to the pre-existing route will be essential and
helpful for addressing market and sales for the growth of the company.
 No loss to theft: With the help of online platform, the company can feel safe for the use
of security and changes in the outlined growth (Eliza and et.al., 2021). Light fingers
discount are not needed to apply in the online retail world. Which is helpful for an
impossible people to make pockets and work for the good use of their own margins.
 National and international reach: Online channels are helpful for completing effective
tools and use a geographical pool for the increasing number of customer. It will be
helpful for analysing the performance and make effective online retailer in the market.
Wait-Rose is able to work and systematic growth in market and applying policies for
buying more products.
 Stock more items
: There are different ways which are needed to be handle and make
effective selling and further, not expect from the instant reaction at their home. It will be
helpful for the growth of the businesses and make smaller number of ship out. As most of
the items are can be uploaded at one profile which are helpful for the delivery the
products, leaving space and make effective stores on time.
Disadvantages:
 High competition: This is related to high competition and make limited number of shops
that has no constraints on the number of authenticate businesses. This is related to
achieve effective growth and progress for analysing market places. All is related to
achieve customer orientation and make a direct competition with superior changes in
buying power.
 More admin: This is needed to work and updated the technologies for the overall
description in order to make changes in the business profile (Li and Zhang, 2021). There
are different segment which are related to more usual stock control and needs the
involvement with physical store. This is very time-consuming than displaying the item on
shelves and make see by customer, fell and collect for the growth.
 Less contact with customer: This factor state that unable to speak and make harder for
up-sell other items. It is much easier for the company to hold the someone's attention If
they have into the real conversation. Online transactions are less loyal to the person and
the people will be more likely to make a local shop for the purchasing items.
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 Dependency on hardware: In the online businesses, their major dependency is related to
hardware. However, the hardware can be fail through the use of machine and make a
disaster. That will be related to lost their sales and may become the reason for customer's
trust. The major changes are helpful for overcome the issue and decline profit within the
company.
Offline platform of Wait-rose company:
Advantages:
 Personal touch: At the offline businesses in market, the company may get the benefits for
having a face to face interaction. Hence, the company is able to customer that directly
and indirectly talk for queries which are related to regarding growth in related to their
own brands.
 Customer loyalty: This aspect is related to promotion and definite the term meaning in
the favour of the local shops (Martín-Herrán and Sigué, 2021). There are different
businesses models and make his advantages for analysing the trend and sales as per the
most challenging e-commerce facilities.
 Nature of the products: This is related to make a nature for analysing effective techniques
and make a motion for touch, feel and analyse the value for the products. In the online
business this is not related to the useful nature, but in offline this is the major advantage
for the company and customer as well.
Disadvantages:
 Customization facilities: This is the advantage for the retail industry for being online, as
they can not use their customization and digitization approach in their offline outlets.
This is related to work and analyse limited generic styles for effective process on the
appropriate time period.
 Deals alert: indeed, most of the businesses are launching deal alert facilities to the stores,
but this is considered the market visit (Rhee and Lee, 2021). It will be helpful for the
communication process and make notifying the potential customers.
 Customer reach: This can be simply related that the these offline shops are not effective
in reaching large customer market share with the specific geographical location. To scale
the offline business can be work as per the most challenging platform for the businesses.
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Differences of services and products being sold online and offline
The company is able to serve their products and services in the market, which is helpful
for selling at online and offline products. This process is helpful for generating effective
strategies to work and make effective businesses outlet to analyse their own selling for the
products own growth in the market. Some major classification are used to make a particular
differentiation in between online and offline retail industry in UK.
Components Offline platform Online platform
Meaning This is related to work and use
effective working power to
related stores and make
location and make challenges
in market (Song and et.al.,
2021). Offline businesses are
able to work and make
completion of their growth by
addressing loyalty in the
customer.
Purchase of goods and services
by the company in online
platform is known as online
business done by the company.
This is the businesses that help
the company to work and
make effective platform in
websites.
Customer strength In the offline stores, they have
very less customer
applicabilities in market. As
there are different benefits
which are helpful for gaining
customer market after the
impact of Covid-19 (Wang and
et.al., 2021). The use of offline
platform, is helpful for
considering different
approaches and physical outlet
to achieve demand in the
market.
Different online stores are
helpful for gaining more
customer support and achieve
access in national and
international market platform.
That is achievable for
understanding platform and
make growth in the
competitive world.
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Availability There are different offline
stores and make effective
company to make limited time.
As the company are able to
achieve different sector for
analysing systematic changes
in availability sector.
There are different online store
for the growth of the company.
This is accessible for the
company to achieve effective
products and services in the
market. There are platform to
make 24*7 which are helpful
for challenging competitive
market in the competitive
world.
Multi process selling In offline business market, the
company is basically related to
make significant aspect in
earning retain loyal customer
for the change in market.
Company has their one offline
store and they have to sell their
single platform. They cant sell
their products and services in
more than one platform.
At the online platform, the
company is able to achieve at
different platforms. Such as
amazon, e-bay, and many more
where the company can sale
their products and enlarge their
customer range in the different
geographical boundaries
( Stefaniak, Luo and Xu,
2021).
Brand profile In the offline stores, company
is able to sale for limited
audience and take time to build
up the image for retain more
effective platform for the
longer period of time. It will
be helpful for the company to
work and make changes in
brand profile.
In the online stores, company
make suitable changes in most
effective potentials and use the
appropriate brand image. This
will be helpful for the growth
to make effective approaches
in the market. This is helpful
for make a brand image in the
market and make successive
growth in different
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applicabilities and process in
the major activities.
Reliable This is related to make
approachable in significant
aspect for the growth. This is
helpful for the company to
make capacity and reach to
larger audience and
capabilities (Swoboda, and
Winters, 2021).
There are different ways to
work and make online stores.
It will be helpful for building
trust and make effective
reviews for using specified
social media platform and
make more trustworthy status
in market.
Challenges and measures of security and privacy
Online services that are related to internet providers is helpful for generating effective in
private and secure habits. Internet users should be able to have effective choice and make
information for their values and make organisation for their effective benefits. The use of online
businesses or making transaction over there is helpful for growing and make light nature. This
light behaviour will be treated as different issues and process to make a reflection on personal
data and make appropriate individuals.
Privacy problem and their measures
When it comes to privacy, there are some threat which is used for analysing and
managing impact on the individuals and businesses who are running at online platform. Some of
there issues and measures are discussed below:
Snooping: This is the issue that related to spied by a number for different purposes, some
are logical and some illogical (Karale, 2021). Tracker use all the the buyer or seller history and
have a access on online activities. This is illegal and breach of online privacy as most of the
information is used by cyber criminal and having unauthorised and illegal activities.
Information mishandling: there are different sites which is needed for using personal
information and get access to their services. There are different cookies that store individual
personal information and can be encrypted anytime.
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The above mentioned issue can be solve through the use of method to protect the data and
use effective privacy policies.
Secure Socket Layers: SSL is the method which is helpful for working in market and
reduce the protocol for analysing information that has been sent for the use of internet services.
Most of the companies and individual use this system to add SSL and make certificate to their
own websites for securing online transactions. Most of the information is kept on site that may
be helpful for using private and secure system.
Platform for privacy principle: This method is known as P3, which is helpful for
generating effective sources and be accountable for identifying the purpose and consent for the
use of privacy to any other individual (Mourya, Alankar and Kaur, 2021). This is related to the
work and systematic changes in the effective principle for using different effects and appropriate
information.
The use of different online platform is helpful for generating effect and make experience
the security issues. These are helpful for analysing impact on the growth of facing security to the
growth:
Viruses: This is one of the well known issue which is considered for the losses to finance,
marketing and uses of the company in an authenticate manner. Malware practices and online
fraud to make effective approaches to use changes for spreading issues in the company.
Uncertainty and complex behaviour: Most of the companies are related to make major
complexities for having any critical transaction. The individual and make companies to work and
make effective approaches to use payment, having dispute and working in delivery issues.
Security problems and their measures
These issues can be measure and solve through the use to solve security problems and
make a suitable solution for the growth of the company and individual while using online
transaction (Jha, 2021).
Use multi layer security system: This is the system that will be helpful for the growth and
achievement in security layer for using effective changes. With the help of multi layer system,
the company is able to analyse and achieve different activities to decline the impact of malicious
traffic at different platform.
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Anti-Malware software: This is basically helpful for using appropriate software that is
detected and block harmful activities. These type of activities are helpful for gaining trust and
reduce the fraudulent activities in an effective manner.
Tools for using online services in businesses
There are different platform, that is helpful for the growth and make effective business
adaptability. These platform are helpful for the growth and make businesses activities smoothly
at online platform. As after facing the pandemic of Covid-19, most the businesses go online and
make their internal and external businesses communication through online portals. Within the
chosen organisation, the company is helpful for considering effective approach and make
systematic growth in zoom and Go to meetings (Keshlaf and et.al., 2021). These two platform is
helpful for analysing the situation and make subsequent effect at the growth of the businesses
activities.
Zoom: Zoom is one of the best video conferencing platform, that help the company to
work and make effective growth in the competitive world. All is helpful for generating effective
impact and make small to large businesses operations on the zoom video conferencing. Zoom is
helpful for considering approach and make effective plan for having easier approach in the
business activities. After analysing the health crises in the economic recession, the company is
helpful for generating effective ways and make function for analysing public safe growth. In an
appropriate video communication, having digital transformation for their own growth practically
overnight.
Team Viewer: Team viewer suite the remote and make connectivity in the field of IT
management. It is beneficial for the growth and make customer first engagement solutions. This
is a software which is helpful for getting remote access and support, sharing and make
teleconferencing. This is helpful for front naïve device and make management in the personal
devices. It is compatible within Window, Mac, Linux and Chrome which is helpful for
generating effective growth and make mobile device for using effective challenge. Team Viewer
is the application that is related to work and make changes in accessing effective growth in team
viewer process (Holt and Hanse, 2021).
There are different features which are helpful for comparing their features, application
and differences in their roles. Some of them are described below:
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 Call recording: This is the features, which is helpful for recording calls in both
applications. These tools are helpful for increasing share value and make effective
changes. It is related to achieve effective call recording to work and achieve proper
communication channel within the online access of the company.
 HD video conferencing: This is related to work and make major challenges to achieve
success and make mimic interaction. This function is relevant is both application, but
zoom has provided more effective and approachable activities in an authenticate way.
Zoom is provided 1080p video quality to affect the strengthen the challenge and make
effective internet facilities.
 Screen sharing: It is helpful for generating, relevant ability to achieve success and
different ability to pass the screen. This method is helpful for generating effective growth
for sharing and full method for tools and make different platform.
 Audio and video management: This feature is helpful for the businesses to use zoom and
other application for serving online and communicate with other team members (Rowen,
2021). Zoom has given audio and video management tools to pause or play their audio
and video. Whereas, Team viewer also provide the same opportunities to work for
analysing growth and make systematic changes in the different platform and make
systematic changes.
Conclusion
From the above report, it is concluded that make effective growth in approachable
technologies with having appropriate changes in the system. This is helpful for considering
effective changes and helpful for completing online and offline products for the growth in
market. There are many companies which are helpful for completing effective need and analyse
the use of different technologies. The company and their suitable platform are able to work and
make effective growth in effective faces and use different technologies in online and offline
platform. Within the chosen company, the use of online technologies and their significant
platform are helpful for considering major changes and useful for completing effective tenure.
As Wait-rose is the company which help in considering their services at online platform to work
and make significant aspect for the company to analyse systematic changes and growth in the
marketing platform.
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