This presentation provides an analysis of the business environment, both internal and external, to evaluate a firm's expansion strategy. It includes a PESTLE analysis covering political, economic, social, technological, legal, and environmental factors affecting the sports company, as well as a SWOT analysis outlining the company's strengths, weaknesses, opportunities, and threats. The presentation critically analyzes these factors to determine whether the firm should proceed with its expansion strategy, emphasizing the importance of micro and macro analysis for socially responsible growth. Recommendations include following a specific work structure and providing training for workers to handle digital technologies. The conclusion highlights the role of internal and external factors in streamlining business functionalities and supporting the expansion strategy, using references from books and journals.
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