Marks and Spencer: Business Environment and Objectives Analysis

This report provides a comprehensive analysis of the business environment of Marks and Spencer (M&S), a British multinational retailer. The report begins with an introduction to the business environment, emphasizing the importance of cultural, ethical, and regulatory factors. It then outlines M&S's purpose, size, and scope, highlighting its objective of consumer satisfaction and its role as a public entity. The report further explores the organizational functions connected to M&S's objectives, including sales, marketing, finance, and production, and contrasts the organizational structures of M&S with Diabetes UK. The report continues with a PESTEL analysis, evaluating the political, economic, social, technological, legal, and environmental factors impacting M&S, discussing both positive and negative influences, and the company's responses. The report concludes with an overview of the company's strengths and weaknesses. The report utilizes various resources to provide a detailed understanding of the company's business environment, objectives and overall performance.

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
COVERED IN PPT.....................................................................................................................1
P3 Organizational functions connected to the objectives...........................................................1
PART 2............................................................................................................................................2
P4Positive and negative impact of macro environment .............................................................2
P5 Internal and external analysis to identify strength and weakness of organisation.................5
P6Strength and weakness are link with macro environment factor:...........................................7
M3Impact of PESTLE analysis on Marks and Spencer:.............................................................8
M4...............................................................................................................................................9
D2..............................................................................................................................................10
CONCLUSIONS............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The business environment of an business corporation comprises of the culture, ethics and
the moral and the values and also the rules and the regulatory norms pertaining to the corporate
and the related activities Business environment comprises of the ethics, culture and the rules and
the regulatory norms which are concerning and are important for the business organization and
its growth and development. The format or the organizational structure also comprises of the
political, legal, social, technological and the environmental factors and the other factor such as
the consumers, suppliers, competitors and the government and these both the factors can be
utilised for the enhancement and betterment of the firm (Teece, 2010). The present report is
focused on the analysis which has been carried out on Marks and Spencer's which is a British
Multinational retailer of fashionable clothing which has an objective of consumer satisfaction at
the top priority. The below presented report is focused on the purpose of the above stated
organization and also their size and scope . Further the organizational functions has been
explained which has been connected to the objectives and the structure of the company.

PART 1
P1 and P2

The format or the organizational structure also comprises of the political, legal, social,
technological and the environmental factors and the other factor such as the consumers,
suppliers, competitors and the government and these both the factors can be utilised for the
enhancement and betterment of the firm. The present report is focused on the analysis which has
been carried out on Marks and Spencer's which is a British Multinational retailer of fashionable
clothing which has an objective of consumer satisfaction at the top priority. The below presented
report is focused on the purpose of the above stated organization and also their size and scope .
Further the organizational functions has been explained which has been connected to the
objectives and the structure of the company.

The company is a private corporation so profit maximisation with the expansion of the business
activities to a extreme limit can be considered as a general purpose of the business.
The purpose of the business also considers a sense of social responsibility and which has been
attained by taking into consideration the needs and demands and the necessary requirements of
the consumers.

The second most purpose which is on priority, is taking care of all the social and political
responsibilities as the entity is a public owned body. By fulfilling this responsibility the company
has build a positive image in the minds of the consumers.
Moreover the expansion and establishment of the business entity globally at a larger extent and
also in the new regions and this will also bring an enhancement in the market share.

The second most purpose which is on priority, is taking care of all the social and political
responsibilities as the entity is a public owned body. By fulfilling this responsibility the company
has build a positive image in the minds of the consumers.
Moreover the expansion and establishment of the business entity globally at a larger extent and
also in the new regions and this will also bring an enhancement in the market share.

Business Objectives
Marks and Spencer's: The company is a growing entity and has an objective to reach the
limits of pre-determined objectives. Marks and Spencer have developed long term plans,
strategies, goals and objectives and which are crucial and are essentially required to be attained.
The business corporation has a great goodwill in the market and also owns a large market share
with its diversified rang of apparels and food products. The competitive advantage of the
company is that a large range of products with innovate and latest design clothing for its
diversified range of products. Marks and Spencer is a larger business entity as compared to

Diabetes UK; It is a charity organisation working for dibetic patinets, they are providing helps to
these peoples. As well as they are conducting seminares in public domain to create a public
awreness on this diseas. They want to reduce death by this diseas so they are making regular
campaign on this. This leagal entity and they can make deals for properties and make contracts to
enlarge their services.
The below mentioned are the Mission statement of Marks and Spencer's which has been
designed as per the requirements of the consumers:
Stakeholders should be given respect and kept on top priority.
Attaining excellence with expertise.
Providing the best services to the consumers for their ultimate satisfaction.
Diabetes UK: The organisation is a public service and working as a NGO, providing their
services for dibetic patiesnts and peoples who can be dibetic patients in the UK. The organisation
strives to provide the best quality of services to the patients through their volenteers. The
organisation is limited in many terms as compared to Marks and Spencer's as the company has a

large extent of government interference and the company is also owned and managed by the
governing bodies and also the controlling power and all the implementation of the policies and
the operational activities of the organization. The company operates in a pre-determined
organizational structure and also the risk factor involved in the company is limited in comparison
to the private entity. The below mentioned are the objectives which are to be attained by the
business corporation:
Serve the consumers with a quality range of products.
 Providing best after sales services so as to build a strong with the consumers.
 Satisfaction of the stakeholders.
 Expansion of business activities and establishment business in new markets.
 Providing brand value to the consumers.