Unit 3.23: Business Operations Analysis and Report on Morrisons

This report provides a comprehensive analysis of Morrisons' business operations, covering various aspects of the company's structure, functions, and strategies. It begins with an introduction to the business and its competitive landscape, followed by a discussion of different organizational types in the public and private sectors. The report then delves into Morrisons' business structure, applying a PESTEL framework to analyze the impact of political, economic, social, technological, environmental, and legal factors. It also explores the importance of accounting for business success, the functions of the HR department, and key features of employment legislation. Furthermore, the report examines key accounting information using profit and loss accounts, analyzes the stages of team development, and discusses leadership styles and motivational theories. The report also explores the effect of customer service on business success and the benefits of customer profiling, concluding with a summary of the key findings and insights into Morrisons' overall business operations.

Unit 3.23 How
Businesses Operate

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY ......................................................................................................................................4
TASK 1 ................................................................................................................................................4
1.1 Discuss various types of organisations in public and private sector..........................................4
1.2 Analyse various types of structures within business in selected country..................................4
1.3 Identify named a business .........................................................................................................7
1.4 Examine how local, national and global economic impact on named business and apply
framework .......................................................................................................................................7
TASK 2 ................................................................................................................................................8
2.1 Discuss importance of accounting for business success ..........................................................8
5.1 Analyse different functions carried out by HR department in business.....................................8
5.2 Examine key features of employment legislation.....................................................................8
TASK 3 ................................................................................................................................................9
3.1 Determine and interpret key accounting information using profit and loss account ...............9
4.1 Analyse stages of team development .......................................................................................9
4.2 Critically explain own and others role within team ...............................................................10
Organisation chart .........................................................................................................................11
Analyse role in organisation in relation to other roles ..................................................................11
List responsibilities and reporting structure ..................................................................................11
Discuss in general role of other departments ................................................................................12
4.3 Discuss three motivational theories.........................................................................................12
4.4 Explain several types of leadership style ................................................................................18
TASK .................................................................................................................................................18
6.1 Examine the effect of customer service on business success ................................................18
6.2 Discuss benefits of customer profiling to business.................................................................18
CONCLUSION .................................................................................................................................19
REFERENCES...................................................................................................................................20
Books & Journal: ..........................................................................................................................20

INTRODUCTION
Business is wider and broader and it consists of large number of activities and organisation
like small, medium, large. In this contemporary business environment, it is critically crucial to
access the market situations so that goals are accomplished. Morrisons, a supermarket chain
headquartered in United Kingdom. It is located at global scale and has number of competitors such
as Tesco, Sainsbury, ASDA, etc. This report comprises of working flow of business and types of
businesses, frameworks like PESTEL, accounting system, organisational structure and process.
MAIN BODY
TASK 1
1.1 Discuss various types of organisations in public and private sector
There are various types of organisation in public and private sector on the basis of which
strategies are implemented. It is critically crucial to access the organisation and its processes so that
goals are accomplished in appropriate manner.
Public sector
In organisation, there are various types of public sector in organisation such as departmental
undertakings, Public Corporation, Government companies etc. (Agarwal, 2017).
Private sector
In private sector, there are several kinds of organisation which are in private sector such as
Limited Companies, Cooperatives, Franchise, etc.
1.2 Analyse various types of structures within business in selected country
In United Kingdom, there are various types of businesses and it is critically crucial to access
about several kinds of structures so that it is easy to make decisions in proper manner. In relation of
selected entity, they also have several types of structures which are discussed as follows-
Functional structure- It is to be viewed as most appropriate form of structure in which
different types of departments are being formed on basis of functions. In context of Morrisons, each
and every department is separated on different sections for example manufacturing of products is
categorised into marketing department (Arundel, 2019).

Divisional structure- This is kind of structure in which it focuses on dividing of
organisation into different types of products. For example- Morrisons divided its firm on basis of
products such as grocery, cosmetics etc. (Boyd, 2019).
Illustration 1: Functional Structure
Source: https://www.tutor2u.net/business/reference/functional-structures

1.3 Identify named a business
Morrisons is in retailing industry and it deals in varieties of products such as cosmetics,
grocery etc. The identified business is under a retailing sector and is to be known as wide
supermarket chain. In United Kingdom. Also, this business is growing at rapid scale and accessing
to market objectives.
1.4 Examine how local, national and global economic impact on named business and apply
framework
The named business which is Morrisons is large supermarket chain located in United
Kingdom. The organisation operates at global scale and it is affected by external as well as internal
factors. In relation of chosen company, they conduct PESTEL analysis which is further explained as
follows-
Political factor- It is a factor in which it comprises of elements such as foreign trade
policies, labour law, governmental law etc. In relevance of chosen entity, they are being affected by
Brexit which creates a huge change in rules and policies (Irvine, 2018).
Economic factor- This is an other type of factor which includes inflation and deflation rate,
tariff and non tariff etc. In reference of chosen company, due to Brexit it leads to change of
currency which affected the products price.
Social factor- It is element in which it includes factors like age, distribution, behaviour etc.
In viewpoint of chosen enterprise, due to rise in population leads to growing business opportunities
for Morrisons (Pomering, 2017).
Technological factor- This is crucial component in which it focuses on use of advanced
software, applications, artificial intelligence etc. Morrisons uses advanced technology with aim to
Illustration 2: Divisional Structure
Source: https://www.advergize.com/business/divisional-structure/

protect data and information of users.
Environmental- It is element in which it states about factors such as climate change,
pollution, environment protection etc. So, in reference of chosen firm they aims at reducing use of
poly boxes within supply chain.
Legal factor- In this, it includes rules, regulations, legislations etc. These legal factors are
crucial as they help in execution of business activity properly. In context of selected entity, they
focuses on manufacturing of products with following acts such as health and safety act etc.
TASK 2
2.1 Discuss importance of accounting for business success
In business, accounting is important without which it is not easy for organisation access
goals and objectives in proper manner. With help of accounting, organisation is able to access
financial performance of business. In relation of selected firm, they have accounts and audit
department on basis who record every transaction and outflow as well as inflow of cash. Through
use of accounting, it is easy to track and analyse the income, expenditure of business in effective
manner (Schell, 2020).
5.1 Analyse different functions carried out by HR department in business
In enterprise, HR plays important role on basis of which entity is able to hire and acquire
deserving candidates. HR department are major department of Morrisons who generate and
increases the profitability as well as productivity of firm. There are several types of functions which
are described as follows-
Recruitment and selection- It is an important function which is being carried out by HR of
firm. In this function, main role is to identify and select the deserving candidates for entity's work
and tasks. For example- human resource of firm hire employees through online job portals like
LinkedIn, Naurki,com etc.
Performance management- It another function which is being carried out by department
of human resource. In this main aim is to analyse and examine the performance of subordinates and
improve performance accordingly. For example- feedbacks from friends, supervisors are used on
basis of performance management is carried out (Sengupta, 2017).
5.2 Examine key features of employment legislation
Employment legislation are to be defined as set of rules and regulations any way to

employment including employment standards, labour relations and other set of rules linked with
employment. In relation of selected entity, they also conducts every activity with employment
legislation. The key main features are described below-
 Employment legislation helps in managing and maintaining of better relations with
employees and employers- In relation of Morrison, they execute every business activity
with properly following employment legislation in correct way. It is beneficial for both
business as well as employees because it help in enhancing the awareness regarding
different laws which are applicable in future course of action (Shterev, 2017).
 With access to legislation, it is easy to reduce problems and issues in business in
appropriate manner- this is also essential feature in which following of every law within
business leads to reducing of issues in well organised way. Thus, employment legislations
are important which help in accessing to benefits in proper manner (Sigcha, 2020).
TASK 3
3.1 Determine and interpret key accounting information using profit and loss account
4.1 Analyse stages of team development

In enterprise, team development is essential to get the work done in proper manner. It is
duty of manager to make assure that team is formed in appropriate way. In relation Morrisons,
manager of firm uses Tuckman Team development theory which is further discussed as follows-
Forming
It is a first stage which occur when team is developed in which main employees and team
members are new at this aspect. In relation of selected entity, leaders and managers of firm guides
and directs the employees (Taraniuk, 2018).
Storming-
This is another aspect in which it states about member's start and try to establish a positive
relation between each other in team. In reference of selected brand, at this stage brainstorming and
group discussion is carried out.
Norming-
It is crucial stage in which team members of firm start learn from their own and deal with
problems without support of leaders of managers. In context of selected entity, team members of
firm are able to execute and complete their work on time.
Performing
Illustration 3: Team Development stages
Source: https://medium.com/swlh/team-development-stages-51df5606c0a2

This is also crucial aspect in which it reflects about higher performance of team and in
which every member in team aims at giving best output at workplace. So, in viewpoint of chosen
entity, team member of company focuses on accessing to appraisal through competing of work prior
to deadline.
Adjourning
At this last aspect, it focuses on separation of employees from team members and with each
other. In adjourning, leaders aims at re-allocation of every team members again and again. Morrison
leaders make assure that appropriate type of projects are again executed with same team members.
4.2 Critically explain own and others role within team
In entity, each and every team member has different role relying on their skills and
capabilities. Within team, roles are crucial to be analysed so that goals are accomplished in
appropriate level. In relation of Morrisons, my main role was to manage and handle the team
members and my I was the manager of marketing team. In this role, I handle and manages all the
queries of team members as well as customers.
Roles of others within team
Team member 1- Main role of this team member in Morrison was to prepare a layout and
implement strategies.
Team member 2- In this, role was to conduct day to day meetings and provide relevant
information to manager and others.
Team member 3- Role of this team member was to solve problems and manage every loop
hole of projects.
Organisation chart

Analyse role in organisation in relation to other roles
In Morrisons, my main role was manager of team. In this main role was to analyse and
manage team members. It is necessary to be aware about roles within firm so that set objective are
achieved in proper manner. In context of Morrisons, other roles such as sales, finance manager legal
department were to carried out by other firms.
List responsibilities and reporting structure
As my main role was playing as manager so that there were many responsibilities which I
was needed to be fulfilled and are mentioned as follows-
 The first most responsibilities was to increase the productivity level of firm (Schell, 2020).
 Another responsibility was to deal with critical problems and examine the loop holes.
 Further, to access appropriate form of decision making and enhance the effectiveness of
work at workplace.
Illustration 4: Morrisons organisation chart

Discuss in general role of other departments
Morrison is large firm in which it includes different types of departments such as marketing,
finance, research and development etc. So, role of other departments are described below-
Finance department- Main role of this department is to prepare financial statements in
order to access the income and expenditure of business. It is essentials to be well aware of financial
terms in order to manage all transactions.
Human resource department- It is also another department in which there main role is to
recruit and select the talented candidates in order to increase and enhance productivity at higher
level. So, in context of chosen firm, HR role is clear and well defined which assist in achieving of
goals (Pomering, 2017).
4.3 Discuss three motivational theories
Maslow Theory
According to this theory, it states that there are certain needs which are to be fulfilled in
order to achieve goals and objectives. This consists of several needs which are described as follows-
Physiological needs- It is a type of need in which it comprises of needs like food, shelter,
Illustration 5: Maslow Theory
Source: https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs-4136760

clothes etc.
Safety needs- It is also need in which main aim is to have safety at workplace and in
relation of Morrisons, they provide safety such as health insurance, wages, salary etc.
Social needs- This is another another need which is demanded by individual in which they
aims at love, belongingness, etc. In case of selected firm, every member aims at establishing
positive relations.
Esteem needs- It is also important need which is to be focuses as it reflects about needs
such as respect, appreciation etc. In relevance of chosen entity, they provide appreciation to those
employees who work better (Irvine, 2018).
Self actualisation needs- In this, it also motivate employees as because it consists of needs
such as self awareness, growth etc. So, in relation of selected entity they provide appraisal to
employees based on performance.
Mayo Theory
According to this theory, it states that employees are not only motivated by pay but by
working in team that leads to higher productivity. It consists of four combinations that are
mentioned below-
 Team group with low norms and low group activity produces less productivity.
Illustration 6: Mayo Theory
Source: https://expertprogrammanagement.com/2018/05/mayos-motivation-theory-hawthorn-effect/