Strategic Analysis of Morrisons PLC: PESTLE and SWOT Frameworks

This report provides a comprehensive PESTLE and SWOT analysis of Morrisons PLC, examining the political, economic, social, technological, legal, and environmental factors impacting the company, as well as its strengths, weaknesses, opportunities, and threats. The PESTLE analysis identifies both positive and negative impacts of factors such as government policies, corruption levels, inflation rates, social values, technological advancements, and environmental regulations on Morrisons' operations. The SWOT analysis highlights Morrisons' strong distribution network and brand value, while also noting its limited international expansion and potential threats from competitors and changing market dynamics. The analysis concludes with a list of references used in the report.

Business Environment

PESTLE analysis of Morrisons plc
Political:
These are the facttors that occurs due to changes in the political condition and poilicies of a
country.Such as,givernment laews, level of curroption etc.
Positive Impact:
 Less tariff and taxes will assist in incresing the revenue of the company.
 Polotical stability in country assist in smooth operation of Morrisions. plc
Negative Impact:
 Incresaing in the level of curroption will result in will i result in reducing the proifitabilkity.
The situation of Brexit are affecting the process of import and export in Uk.
 Difference in taxation rates are affecting the sales of the company.

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Economical:
These are the factors that directlly affects the revenue of the company. Inflation rate,
exchnage rate, are the factors that can affect the revenue of Morrisions plc.
Positive Impact:
 The stable interest rate and saving rate can help the company to increse its revenue ogf
business.
 High educational level assist in having skilled workforce whivch results in positive
outcomes.
Negative Impact:
 Brexit has impacts in incresing the inflation rate in UK that results in incresing the cost of
the products in UK.
 Reducing the exchange rate of pounds are affe ting the import of the company.

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Social:
These are the factors related to the social and cultural beliefs of the people.
Custromer needs and demands, demografic, age-group, class structures are some
factors.
Positive Impact:
 The positice culture will help in buuilding the good organoisational culture.
 The seducated peeople will assist in contributing to the company's operatiions.
Negative Impact:
 The law level of education will result in hampering growth of organisation.
 Change in social values will affect the sa;les of the product.

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Technological:
Advancenment in technology, use of digital operations and digitall amrketing are
some factors that can affect the Moerroisionsplc.
Positive Impact:
 Adapting new technology will help in reducing time and cost of the company.
 Company can promote its product and servvices through reaching more
cistomers through online marketing.
Negative Impact:
 Implementing new twchnology will increse cost fotr the company.
 New skilled employees will require to opetrate new technology.

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Legal:
These are the factors that are related to the legal framework of the country.
Discrimination law, comnsumer protection law, safetry law etc are some factors that
can affect the operations and revnue of Morrisions plc.
Psitive Impact:
 With the proper implication ofd law, compnay can easiluy operayteds its
operations in UK.
Negative Impact:
 These laws can affect the revenue of the business.
 Consumer protectionn law and discrimination law can affect the recruiting
process of the company.

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Environmental:
Proper implication of the envronment amnd the ethicl issues. These factors
includes the reduction using plastic, laws regarding waste management in
consumer services.
Positive Impact:
 Company follws the eco-fiendly product will help in attracting ,more customer.
 It assist in building good image in market.
Negative Impact:
 It can results in incresing the cost of the company.

SWOT analysis of the Morrisons
plc.
Strength :
 Good distribution and efficient supply chain helps in incresing sales and revue
of the business.
 It is one of the leading retail company in Ulk.
 It assist satisfying the soocial factors by offerning vast range if products to all
age-groups.
 Morrisons has good brand value in UK retail industry. Thus, changes in the
political factor will not affect the operations of the company.

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Weaknesses:
 The comnpany hads not exppanded on the international level which limites its
customer base.
 Some legal issues s are resulting in declining the brand image of the company.
Opportunities:
 Company can expand its operations in the foreign market as it has good brand
image in retail sector of UK.
 Company can provide discount and online shopping in order to attract the
customer.

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Threat:
 Other competitors in market are expanding their business in global level
 Changes government laws, taxes and other political factors are affecting the
operations and overall profitability of Morrison’s plc.
 With the incensing in the technological factors like online shopping and e-
commerce, other companies can affect the business of Morrison plc

References
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Quail, D. F. and Joyce, J. A., 2013. Microenvironmental regulation of tumor progression and
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Taylor, B. E., Bulak, J. S. and Morrison, J., 2016. Dominance of invasive mollusks in the
benthos of Lake Marion, a large impoundment in South Carolina, USA. Fundamental and
Applied Limnology/Archiv Für Hydrobiologie. 187(3). pp.247-261.
Yang, Z. and et.al., 2014. Macro-/micro-environment-sensitive chemosensing and biological
imaging. Chemical Society Reviews. 43(13). pp.4563-4601.