Business Analysis of Nanoleaf - Business Development Report

This report provides a comprehensive business analysis of Nanoleaf, a company specializing in LED lighting solutions. The analysis begins with an overview of Nanoleaf's history, including its Kickstarter campaigns and expansion into global markets. A SWOT analysis is then presented, evaluating the company's strengths, such as its ability to tailor products and minimize inventory, and weaknesses, like the founding members' lack of extensive experience. The analysis also explores opportunities in the growing Asian Pacific market and threats from low-cost competitors. Following the SWOT analysis, a PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing Nanoleaf's business environment. The report highlights the company's strong political stance, positive economic performance, and the social impact of its products. It also emphasizes Nanoleaf's patented energy-efficient technology and sustainable manufacturing processes. The report concludes by referencing key sources that support the analysis.

Running head: BUSINESS ANALYSIS OF NANOLEAF 1
Business Analysis of Nanoleaf
Name of Student
Institution Affiliation

BUSINESS ANALYSIS OF NANOLEAF 2
Nanoleaf Business Analysis
The first Kickstarter campaign was introduced by Nanoleaf is NanoLight. It raised
$250,000 from the crowdfunded platform for its crowdfunding campaign, with an original
target of $20,000. Nanoleaf was funded by the Horizons Projects and Silicon Valley risk
capital company Kleiner Perkins following the success of this program. In Shenzhen, China
and Hong Kong the company opened its first offices. In January 2015, Nanoleaf recently
opened its office in Toronto, Canada. The company launched in Europe and Australia in
2017. In April 2018, they launched their European office in Paris, France (Gürel & Tat,
2017).
Swot Analysis of Nanoleaf
Streangth
The main aspect of the nanoleaf is that they don't need to maintain large inventory
piles because these products are tailored to the consumer's requirements so that the inventory
of unsold goods is kept to a minimum.
Weaknesses
The company's main drawback is that the 3 founding members have never been
interested in such a large undertaking before. The chemistry among them, like the business
itself, is still new.
Oppertunities
The Asian Pacific market is expected to experience significant growth as the
population becomes rapidly urbanized and as a result the region's large number of LED light
consumers are more likely than the standard fluorescent bulbs to own LED lights.

BUSINESS ANALYSIS OF NANOLEAF 3
Threats
The main risk resides in the large number of non-organized players offering low
quality light panels at lower prices and the high prices of those goods not available to the
bulk of the general population who can potentially reduce the market growth during the
forecast period (Xiang & Garza, 2017).
Pestle Analysis
Political
The political stance of the company is really good as the demand for the product is all
over the world.
Economical
Economically the organization is also doing good, their second Kickstarter campaign
for the Nanoleaf Bloom in July 2014 was similarly well received. The campaign generated
$200000 in funding with a goal of $20,000.
Social
As Nanoleaf provides a sort of urbanization through their product the sociological
position is also good.
Technological
Nanoleaf utilizes patented technology that aims for energy efficiency and a
sustainable manufacturing process. Furthermore, he technology eliminates the need of a heat
sink, keeping the bulb cool to the touch while reducing the amount of energy used during
manufacturing (Alexander & Cameron, 2019).

BUSINESS ANALYSIS OF NANOLEAF 4
References
Alexander, M., & Cameron, J. (2019). U.S. Patent No. 10,440,794. Washington, DC: U.S.
Patent and Trademark Office.
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Xiang, J., & Garza, F. J. (2017). U.S. Patent Application No. 29/547,122.