Hospitality Business Strategy: Premier Inn Hotel Analysis Report

This report provides a comprehensive analysis of Premier Inn's business strategy, examining its external and internal environments. The report begins with an introduction to business strategy and its importance in the hospitality industry, followed by an analysis of the external business environment using tools such as PESTLE and SWOT analyses. It then delves into the micro business environment, focusing on Premier Inn's strategic capabilities and their components, including resources and competences, and utilizing the McKinsey 7S model and VRIO analysis. The report further applies Porter's Five Forces model to evaluate the competitive forces within the hotel industry. Finally, it explores the use of various theories, concepts, and models to devise strategic planning for the hotel, concluding with a summary of the key findings and recommendations. The report aims to provide a detailed understanding of Premier Inn's strategic positioning and its approach to achieving its business objectives.