Business Policy and Strategy: Kingston Properties Analysis Report

This report provides an analysis of Kingston Properties Limited's business policy and strategy, focusing on its global and regional presence. The report examines the firm's responsiveness to national differences, including variations in services and marketing messages, and assesses the pressures for local responsiveness. It identifies the firm's chosen global strategy and evaluates its appropriateness. Furthermore, the report investigates Kingston Properties' major foreign markets, specifically the United States, Jamaica, and the Cayman Islands, detailing the modes of entry employed in each. The analysis incorporates relevant academic references and concludes with a summary of key findings and recommendations, offering a comprehensive overview of Kingston Properties' strategic approach to international business.

BUSINESS POLICY & STRATEGY

Table of Contents
• Introduction
• Responsiveness to national differences and variation of services & marketing message
• Strategy to compete globally and its correctness
• Major foreign markets and the mode of entry
• Conclusion
• References

Introduction
Business Policy
• Daily or routine activities.
Business Strategy
• Strategic decisions of the firm.

Responsiveness to national differences and variation
of services & marketing message
• The firm is active towards the local responsiveness strategies.
• Kingston Properties Limited has its operations in United States, Jamaica and Cayman.
• Nature of these services and also the marketing strategies and message needs to be
varied.
Pressures for
Local
Responsiveness
Tastes and
preference of the
consumers.
Practices of
infrastructure and
traditions.
Channels of
distribution.
Demands of the
host government.

Strategy to compete globally and its correctness
Kingston Properties Limited follows
MULTI – DOMESTIC
STRATEGY

Major foreign markets and the mode of entry
Major Foreign
Markets
United States Jamaica Cayman
Mode of Entry
FOREIGN DIRECT INVESTMENT
(FDI)

Conclusion
• Talking about the business policy and strategy.
• Local responsiveness.
• Pressures on such local responsiveness.
• Mode of entry.
• Recommendation.

References
• Ahsan, T., Al-GAMRH, B. and Mirza, S. S., 2022. Economic policy uncertainty and
sustainable financial growth: Does business strategy matter? Finance Research
Letters. 46. p.102381.
• Collings, D. G., Mellahi, K. and Cascio, W. F., 2019. Global talent management and
performance in multinational enterprises: A multilevel perspective. Journal of
management. 45(2). pp.540-566.

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