Business Decision Making: Sales, Pricing, and Trend Analysis Report

This report analyzes sales data, pricing strategies, and consumer preferences to inform business decisions. It examines sales trends, highlighting the impact of pricing on purchasing decisions and the effectiveness of Syngenta's pricing policy. The report includes a trend analysis chart showing increasing sales and discusses the limitations of time series analysis, suggesting the use of simulation methods for more accurate predictions. Additionally, the report covers project management techniques, including Gantt charts and network diagrams, emphasizing the importance of sequential activity completion to avoid cost increases. The document references relevant academic resources to support the analysis.

BUSINESS DECISION MAKING

Charting of sales, cost and profit

Interpretation
From graph it can be seen that in most of years
sales of Amitsar increased. In FY 2009 and 2010
this trend was inverse but after that again sale of
Amitsar increase. Hence, it can be said that in
future there will be great demand for Amitsar.

Which of these factors put a huge impact on your
purchasing decisions?
Cheaper price Good quality Discount rates
0
2
4
6
8
10
12
14
16
10
15
5
Column C

Interpretation
From chart given above it can be seen that most of
respondents think that they prefer to purchase
products that have good quality. 10 respondents out
of 30 think that they prefer to purchase products
that are available at cheaper price. Only 5 state that
they prefer relevant items that are available at
discount. Hence, it can be said that Syngenta needs
to make available products at low price and of good
quality.

Sygenta’s pricing policy is good in comparison to its
competitors. Do you agree?
15
8
2
3
2
Strongly agree
Agree
Somewhat agree
Disagree
Highly disagree

Interpretation
Most of people are agree on the fact that Syngenta
pricing policy is better then its competitors. 15
respondents are strongly agree with this fact and 8 are
agree with same fact. 2 were somewhat agree followed
by 3 disagree and 2 highly disagree with fact that
syngenta pricing policy is better then its competitors.
Hence, it can be said that people are satisfied from its
product in terms of price.

Trend analysis chart

Interpretation
From chart it can be observed that sales of the firm
is increasing consistently. Trend line is moving
upwards and it means that sales of the firm will
increase in future time period. The main limitation
of time series analysis method is that it makes a
prediction on the basis of past data. Present can be
different from past. Hence, it is not necessary that
this method always will be make accurate
prediction. Managers can use simulation method in
order to make accurate prediction about future.

GANTT chart

Network diagram

Interpretation
It is an important method of project evaluation and under this series
of activities is planned that needs to be performed in sequence to
complete project on time. If project activities will not be completed
in sequence then project cost will increase. In this case sequence of
activities is 1+5+7+10+11 and it means that project must be
completed in 261 days.

REFERENCES
Hernández-Lerma, O. and Lasserre, J.B., 2012.
Further topics on discrete-time Markov control
processes. Springer Science & Business Media.
Serfozo, R., 2012. Introduction to stochastic networks .
Springer Science & Business Media.
Willcocks, L., 2013. Information management: the
evaluation of information systems investments.
Springer.

Thank you