Small Business Enterprise Report: Analysis and Recommendations

This report is a comprehensive analysis of Clearly PR & Marketing Communication, a small business enterprise based in Wales, UK. The report begins with an introduction to the company, its services, and its role in the UK economy. It includes a SWOT analysis, identifying the company's strengths (brand image, skilled employees, quality services) and weaknesses (new competitors, limited market share, lack of CSR). The report uses comparative measures such as customer satisfaction, quality audits, and financial statements to evaluate the company's performance, comparing its financial results with a competitor. The report then outlines actions to overcome the identified weaknesses, such as focusing on quality, product innovation, and CSR activities. It also discusses strategies to maintain current performance, including team building, and leveraging digital technology. The report concludes with a discussion on business objectives, revisions to the business plan, and an action plan for implementing changes, along with an assessment of the modifications' impact on the company and its personnel.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of small business enterprise along with its strengths and weaknesses......................1
1.2 Business analysis by taking help of different comparative measures...................................3
TASK 2............................................................................................................................................5
2.1 Various actions to overcome identified weaknesses.............................................................5
2.2 Different ways in which current performance of company can be maintained....................6
2.3 Possible areas in which company can expand its business...................................................7
TASK 3............................................................................................................................................8
3.1 Assessment of current business objectives and plans...........................................................8
3.2 Revision of business plan to incorporate required changes................................................10
3.3 Action plan to implement changes......................................................................................10
TASK 4..........................................................................................................................................11
4.1 Influence of proposed modifications in company and its personnel...................................11
4.2 How modifications managed in business enterprise...........................................................12
4.3 Measurements of improvements in business enterprise overtime a given timescale..........12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Small business enterprise is that company which is tiny in size and also hire few number
of employees. In present time, there are various small organisations are establishing in United
Kingdom which contributes a lot in national as well as in economic growth. In simple words,
SBE plays most significant role in over all growth of country (Rasli and et. al., 2014). This type
of companies provides various employment opportunities to local people so that they can also
improve their standard of living. If all citizens of UK will be employed then this country can lead
to high level of growth and development. Also, it assist big organisations by providing them
products and services which they can use at international market. In present time, legal
authorities are also providing financial assistance to small business enterprise so that they can
expand their business in domestic as well as in global market (Schaper and et. al., 2014). This
project report is based on Clearly PR & marketing communications which assist other companies
in improving their brand image within market place. In this report, current performance of this
company has been determined. Some proposed changes has been introduced to improve
company's management system. At last, impact of those modifications of business operations has
been evaluated.
TASK 1
1.1 Profile of small business enterprise along with its strengths and weaknesses
Clearly PR & Marketing Communication is located in Wales which comes under Under
United Kingdom. It is highly known for its innovative and most effective services which it
provides to other companies. It helps other big organisation by strengthening and enhancing their
brand image within market place so that they can achieve competitive advantage. Clearly PR &
Marketing Communication was established in 4th March 2014 by Mr. Paul Alexander
Mackenzie-Cummins. This company helps other organisation by improving their relation with
general public. Basically, it increases brand name, reputation and position of other companies
within market place so that they can attract huge number of customer. It is also highly popular
for recruitment marketing, it helps industrial and scientific industry (Searcy, 2012). It also work
as publisher of most popular magazines such as imPrint and so on. This magazine provides
recruitment businesses in detail. In last few years, Clearly PR & Marketing Communication has
worked as most important pillar of various big organisations. Basically, it assist other companies
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in achieving their communication objectives which helps them in building strong connection
with their customer and other people. There are various awards like recruitment awards 2015,
2016, Best PR consultancy firm 2015, Finalist of CIPR and so on. This organisation operate its
business activities in most effective manner so that it can accomplish its desired results. Some of
most important objectives of this company are follows as under:
 To fulfil all needs and demands of customer by providing them quality products and
services.
 To maximise financial profit and minimise operational cost of company.
 To expand its business in all over the world so that it can cover large market share.
Hence, these are some most important objectives of Clearly PR & Marketing
Communication. For achieving these objectives company should focus on its different strengths
and weaknesses which are discussed below:
Strengths: It involves those characteristics which helps company in improving its business
performance and these are follows as under:
 It have good brand image within work place which is one of the biggest strength of this
company (Simmons and Becker-Olsen, K.L., 2013).
 High skilled employees of Clearly PR & Marketing Communication helps it in providing
high customer satisfaction.
 This organisation provides quality services to its customer which helps it in achieving
competitive advantage within market place.
Weaknesses: It includes those drawbacks which influence negative impact on business
enterprise and these are follows as under:
 New business entities are influencing huge negative impact on Clearly PR & Marketing
Communication because they provides same services at lower prices to attract many
people.
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 This company have less market share and employees which are its biggest weakness
(Storey, 2016).
 This enterprise do not perform CSR activities which affects its brand image within
market place.
1.2 Business analysis by taking help of different comparative measures
Business enterprise is that place where many people come and work together so that they
can accomplish personal as well as professional goals. Clearly PR & Marketing Communication
is one of the leading small business enterprise which helps other company in improving their
brand image, reputation and position within market place so that they can lead to high level
growth. Clearly PR & Marketing Communication have helped so many companies in developing
their business position. This company is a small enterprise which have near around 45 employees
which helps it in providing quality services to its customer (Woinarski, Burbidge and Harrison,
2014). It is most essential responsibility of all companies to evaluate their performance on
continuous basis. By doing this, Clearly PR & Marketing Communication can determine its
actual position within market place and then also can take corrective actions to improve them.
There are various comparative measures which can be used by this organisation to evaluate its
performance and these are follows as under:
 Customer's satisfaction level: In modern world, customer are becoming more
demanding about their needs and wants. So, they demand for high quality product and
services which can satisfy their needs and wants. Clearly PR & Marketing
Communication can determine its current business performance by evaluating
satisfaction level of its customer (Raineri, 2011). If company will provide goods or
services as per the needs of clients then it can highly satisfy them and also can improve
their business performance.
 Quality audit: It is that managerial tools which helps business enterprise in measuring
product's and service's quality. This method is used by various companies which provides
them idea about their current business performance within market place. If Clearly PR &
Marketing Communication will provide high quality products and services to its
customer then it can achieve competitive advantage and also can improve their
organisational performance within market place.
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 Financial statements: Every company prepares their financial statement at the end of the
year to match their operational cost and also for evaluating its current financial position.
For surviving in competitive market place,, it is highly important for all business
enterprises to generate high level of financial profit so that they can easily expand
company and also can compete their market competitors.
Furthermore, by taking help of above mentioned comparative measures organisation can
evaluate its current business position in most effective and systematic manner (Piekkari, Welch
and Welch, 2014). From above mentioned measures financial reports is most effective measure
which can be used by Clearly PR & Marketing Communication for analysing its business
performance as compare to other companies. Current financial position of this small business
enterprise can be determined by below mentioned picture.
Furthermore, this is the financial statement of Clearly PR & Marketing Communication
which shows that it is generating good financial profit. But by comparing this financial statement
with its competitor firm namely Stripe communications it can analyse its current business
performance. Financial statement of its competitor firm is follows as under:
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Moreover, this is the financial statement of Stripe PR and communication which shows
that in present time, it is giving tough competition to Clearly PR & Marketing Communication
which can be determined by comparing financial results of both companies.
TASK 2
2.1 Various actions to overcome identified weaknesses
Every business enterprise have their own strength which makes them strong and some
weaknesses which makes them weak within market place. So, it is highly important for all
companies to work more on their strengths so that they can lead to high level of success and also
should take help of various activities so that it can overcome its different weaknesses and can
convert them into opportunities. By overcoming all business weaknesses, Clearly PR &
Marketing Communication can increase its profitability as well as productivity. It provides its
products or services in various sectors such as scientific and industrial sector. This small
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business enterprise provides various consultancy services to other large companies so that they
can improve their brand image, reputation and position within work place. The most important
objective of this organisation is business expansion which is influencing huge work pressure on
its workers which demotivate them (Laursen, 2015). So, it is highly important for this
organisation to divide its activities in smaller groups so that the can be operated in effective
manner and also workers will not feel pressurised. Another weakness of this company is its poor
brand image in market place but by performing CSR activities its can build strong image within
market place.
Furthermore, Clearly PR & Marketing Communication is suffering various problem due
to high market competition. To overcome this kind of difficulty or weakness it should focus
more on its product or service quality, also it can got for product innovation. By doing this, it can
easily satisfy all needs and demands of its customer and also can give tough competition to its
market competitors such as Stripe PR and communication and many more.
2.2 Different ways in which current performance of company can be maintained
Success and failure of all organisation depends upon their business performance. If
company have positive corporate image then most of people like to buy products and services
from that organisation. But poor brand image can affect organisational profitability as well as
productivity. There are various organisational tools, techniques and strategies which can help any
company in improving its current business performance within marketplace. Senior managers of
business enterprise should use only those strategies which relates to organisation's core values
and competencies. The sector in which Clearly PR & Marketing Communication is working have
large scope and chances of growth (Jiménez-Jiménez and Sanz-Valle, 2011). In present time,
this enterprise have removed advertisement department from its work place because its started
focusing on relationship management campaigns which assist it in building strong relationship of
other companies with their customer and some other people. By providing this type of services, it
have helps so many corporation in improving their and its own business performance. Clearly
PR & Marketing Communication have made this major change in its work place due to high
influence of digital technology. Digitalisation have provided it various platforms like online
advertisement, social media channels such as Facebook and so on. Apart from this, by giving
high importance to organisational strength, company can minimise and remove its weaknesses in
most effective and systematic manner. There are various innovative methods and techniques by
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which company can produce its products as well as services in appropriate manner which can
help it in increasing its financial profit. Also, it assist organisation in overcoming its current
weaknesses.
Moreover, there are some other activities by which Clearly PR & Marketing
Communication can overcome its weaknesses and these are follows as under:
Team building: By dividing employees into different groups company can decrease work burden
and also can create good working environment within work place. By doing this, company can
increase level of cooperation and communication within organisation which will assist
employees in operating business activities sin most effective manner
Customer satisfaction: By producing and delivering high quality products and services
organisation can satisfy all needs and demands of customer also, can attract huge number of
people. This can help Clearly PR & Marketing Communication in increasing its market share
within less time period (Espínola-Arredondo, Gal-Or and Muñoz-García, 2011). So, it is highly
important for company to produce its goods or services as per the requirements of customer
needs.
Performing CSR activities: By performing corporate social responsibilities, company can build
strong brand image within market place. In present time, almost all companies are operating their
business activities in unethical manner which influence negative impact on their company. For
positive brand image they should operate their business activities in appropriate manner. By
doing this Clearly PR & Marketing Communication can build strong corporate image within
market place.
Quality products: Customer like to purchase goods and services form that company which
provides promise quality along with their goods or services. So, it is highly essential for Clearly
PR & Marketing Communication to improve their business processes and methods so that they
can produce quality products. By doing this it can easily improve its business performance in
most effective and systematic manner.
2.3 Possible areas in which company can expand its business
By expanding business enterprise, organisation can lead to high level of success and
growth. Also, it helps company in enhancing their market share, financial profit and
organisational productivity. Every company try to search fro those possible areas in which it can
improve its business performance and also can expand their organisation so that they can
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generate high sales revenue. Clearly PR & Marketing Communication can diversify its product
line and also can divide its market into different segments by achieving sustainable growth. But
it is a small business enterprise so it do not have required financial funds for business expansion.
This company can acquire capital from various financial sources such as bank loans, government
assistance and so on. Global expansion is great opportunity which can help Clearly PR &
Marketing Communication in accomplishing its all desired outcomes. This company is limited to
only scientific and industrial sector but for better success it can provide its different services to
healthcare and manufacturing industry (Cummings and Worley, 2014). In present time, almost
all type of companies require strong public relations and marketing communication so that they
can create good relationship with their customers. Apart from this, there are various areas in
which Clearly PR & Marketing Communication can expand its business and these are follows as
under:
National and international expansion: it can expand its business in international markets by
which it can increase its market share in most effective manner. But it should take help of merger
and acquisition while entering into new market because for taking help of these expansion
methods it do not have to spend huge amount of capital. For global expansion it can choose
Russian and Indian market which are biggest developing market of this era.
Diversification into new sectors: Clearly PR & Marketing Communication provides its
consultancy and PR services only in industrial and scientific sector. But for better success and
growth it can provide its services in manufacturing and healthcare companies as well. By doing
this, it can increase its market share and also can become biggest market player.
TASK 3
3.1 Assessment of current business objectives and plans
By taking help of SMART objectives and clear plans organisation can lead to high level
of success and growth (Colquitt and et. al., 2011). Business planning helps company in operating
its activities and practices in most effective and systematic manner and business objectives help
in achieving target results of organisation. Moreover, different plans of enterprise clearly states
about business objectives. Organisation can determine its organisational performance by
evaluating that how many objectives has been achieved and how many are remain to be
achieved. Clearly PR & Marketing Communication helps other companies in improving their
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market image. For this it requires brand socialist, public relation specialist, expert person of
technical field and so on. Huge information about this company is available on its websites
which helps people in determining its business operations. There are various tools, plans,
techniques and procedures which is used by this organisation to enhance its profitability as well
as productivity.
Strategic approach: Clearly PR & Marketing Communication is a successful PR company
which helps other companies in improving their business performance in most effective manner.
Reason behind success of this company is its strategic management. It takes helps of various
strategies to operate its business activities so that it can produce desired results.
Focus on digitalisation: In modern world, almost all companies are taking help of digitalisation
because its helps them in operating their organisational functions in systematic way. Clearly PR
& Marketing Communication also takes help of digital technology because without this it can not
help other companies in building their strong market image. Also, it use various social media
channels to promote its business in all over the world.
Innovations and creativity: Clearly PR & Marketing Communication gives core attention to
product innovation and development. As, it helps this company in attracting huge number of
people and also helps it in achieving competitive advantage within market place.
Apart from this, there are some most important objectives of Clearly PR & Marketing
Communication which helps in marinating its essential factors, these are follows as under:
Customer: All business enterprises design their business operations and products to consider
customer because without satisfying client's needs, company can not accomplish its desired
results. So, Clearly PR & Marketing Communication should give core attention to their customer
so that it can lead to high level of success and growth (Chiclana and et. al., 2013).
Shareholders: They are the people who invest their money in company to get better return on
their investments. Without their financial support, Clearly PR & Marketing Communication can
not operate its business function in effective manner and also can not accomplish their
predetermined goals and objectives.
Staff members: Success and failure of all companies depends upon their human resources
because without them, organisation can not operate its different activities and practices.
Employees contribute their hard efforts in achieving business goals and objectives. So, Clearly
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PR & Marketing Communication gives core attention to its workers and also provides them
various facilities so that they will feel comfortable while operating organisational functions.
3.2 Revision of business plan to incorporate required changes
By taking help of business planning, managers can run each and every organisational
activities in most effective and systematic manner. Managers of company makes plan by taking
help of various procedures and strategies so that they can execute it in appropriate manner. All
business enterprise need to make plan because it assist them in accomplish their desired results in
systematic manner. Clearly PR & Marketing Communication takes help of internal as well as
external plans.
Internal plans are those which gives core attention to intermediate goals. The major
functions of Clearly PR & Marketing Communication is to help other companies so that they
can improve their market image. Fro helping other companies, it have to take help of various
marketing principles, concepts and tools. These aspects helps it in promoting its products and
services in front of people (Bryson, 2011). Apart from this, it takes help of external plans which
help it in surviving in competitive market place or helps in competing with its market
competitors. By taking help of both internal and external plans it can easily achieve its all desired
goals and objectives.
Moreover, Clearly PR & Marketing Communication use low pricing policy so that it can
attract other small business enterprise as well. In simple words, it helps all big and small
companies so that it can cover large market share and also can achieve competitive advantage.
There are various online platforms like Facebook and Twitter which helps it in promoting its
business not only in United Kingdom but also in all over the world. Hence, these are some most
important activities and plans which are followed by Clearly PR & Marketing Communication
in present time.
3.3 Action plan to implement changes
For better growth and development, it is highly important for all companies to make
necessary changes in their business activities, processes and strategies. By doing this company
can easily cope up with environmental factors and also can produce products as per needs and
demands of customer. By adopting new changes Clearly PR & Marketing Communication can
overcome its all weaknesses in most effective and systematic manner. To apply new
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