BA30591E Introduction to Business: Little Dessert Shop Report

This report provides a comprehensive analysis of the 'Little Dessert Shop,' a food outlet operating as a partnership. The report begins with an introduction to the concept of business and its significance in the economy. It then delves into the organizational structure of the Little Dessert Shop, identifying it as a partnership and outlining the advantages of this business form. The core of the report applies Porter's 5 Forces framework to evaluate the competitive landscape of the shop, examining the bargaining power of suppliers and buyers, the threats of new entrants and substitutes, and the intensity of existing competitors. Finally, the report explores the environmental factors influencing the business, focusing on demographic, political, and socio-cultural aspects. The conclusion summarizes the key findings and emphasizes the importance of strategic focus and environmental awareness for the business's success. The report uses academic references to support its findings.