Rockefeller College Business Consulting Report and Analysis

This report provides a business consulting analysis for Rockefeller University College Albany, focusing on the challenges related to the launch of their new Early Childhood Education and Training Program. The report identifies the college's client and summarizes the problems they are facing, including competition from other universities, defining their target customers, and the lack of promotional resources. A critical analysis of the college's competitors, target customers, and external influencing factors is presented. The report then highlights the top three issues: intense competition, identifying target customers, and lack of promotional resources, explaining how each impacts the college's performance. The conclusion emphasizes the role of business consultants in developing strategies to address organizational challenges and emphasizes the importance of external factors. The report uses sources like journal articles and online resources to support its claims.

Business Consulting

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Clarify who your client is, and summarize the problem that they are facing...........................................3
Critically analysis and presentation of areas of importance to the client.................................................4
From your above analysis, what are the top three issues that the client is facing? State clearly why you
have ranked these as your top three.........................................................................................................5
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................7

INTRODUCTION
Business Consultants is a professional who is responsible for analyzing businesses and
creating solutions to their problems. This further helps the businesses in formulative effective
plans so that they can meet their goals in an efficient manner (Adizes, Cudanov and Rodic,
2017). In simple words, business consultants recommend and guide businesses on how can they
achieve goals more effectively. Rockefeller University College Albany is a public policy school
that offers a variety of programs for students at both undergraduate as well as graduate level. The
report provides a summary about the client and the problem that they are facing. It also explains
the different areas like target customers, competitors etc. that are important to the client.
MAIN BODY
Clarify who your client is, and summarize the problem that they are facing
Rockefeller University College Albany is a public policy school that offers variety of
programs for undergraduate as well as graduate students. The programs are beneficial for
students as they provide various learning opportunities to them and the college makes sure that
only best quality education is offered. In order to help the students, build successful careers, the
college has partnered up with organizations in non-profit, public as well as corporate sectors
(About Rockefeller College, 2020). These organizations provide various internship opportunities
as well as career experiences to the students. The college is located in University at Albany in
New York, United States. The college is aimed at preparing dynamic leaders who will shape the
public polies of the future. The college has qualified and experienced faculty embers who are
dedicated to providing best knowledge to the students who study there.
Students at Rockefeller University College are provided various opportunities to in order
to acquire new skills and enhance their knowledge on different subjects. The college also offers
career counselling services to its students and helping them identify rewarding careers in the
public service. Other services offered to the students include interview preparation, mock
interviews, job and internship assistance, opportunities to network with the alumni as well as
potential employers (Career Services, 2020). Respective college also has a comprehensive web-
based system, Handshake, that assists the students as well as employers many ways, the students
can request an appointment with the Career Office staff, search and apply for jobs and

internships that are relevant to their programs, register for internships and track them etc. On the
other hand, employers can post job and internship opportunities for the students, register for
career fairs, review applications of the students as well as schedule on-campus interviews.
Rockefeller University College Albany has decided to launch a new program in their
portfolio. It is Early Childhood Education and Training Program but is facing various problems
that are related to implementing the same (Aronoff and Ward, 2016). The college is facing
problems with the promotion of the program, hiring qualified staff etc. This is also because the
college does not have any program that is related to early childhood education and training.
Apart from this, the college has also been facing a lot of competition from an increased number
of new entrants in the market who are offering similar programs to the students. This has led to a
decline in the number of students registering for undergraduate as well as graduate programs.
Various external factors are also influencing the overall performance of the college.
Critically analysis and presentation of areas of importance to the client
Rockefeller University College Albany considers competitors, target customers as well as
various influencing factors from the external environment to be of importance to it. A critical
analysis of all these areas is described below –
Competitors – Rockefeller University is a private graduate university in New York,
United States. It offers various undergraduate as well as graduate programs for students in
different fields. It has been facing a lot of competition from various colleges and universities that
offer similar programs for undergraduate and graduate students (Canziani and Tullar, 2017).
Major competitors of Rockefeller University include Burnham University, LA BioMed, SWOG,
Cold Spring Harbor Laboratory (CSHL) and Sanford-Burnham Medical Research Institute.
SWOG, City of Hope and CSHL ae among the top competitors of Rockefeller University that
offer similar programs for students. Competition from these competitors has impacted on the
overall performance as well as position of the respective college in the market. Therefore, it is
important for the management of the college to formulate strategies in order to deal with the
competition.
Target Customers – Target customers are one of the most important components for any
organization and ensure that it is successful as well as profitable. As per the view point of
Christina Newberry, target customers can be defined as a specific group of people whom an

organization wants to reach out to with a marketing message (How to Define Your Target
Market: A Guide to Audience Research, 2020). Rockefeller University targets students who are
seeking options for undergraduate as well as graduate programs. Although, the management of
respective university has decided to launch a new program relating to Early Childhood Education
and Training. The target customers for this program include people who are interested in
building a career in early childhood education and training. People who are interested in the
same will be reached out to by the college. Management of the respective college has to ensure
that its targets the right people, else this will impact on its overall performance in the market.
Influencing factors from the external environment – There are many other factors
from the external environment that an impact Rockefeller University College either positively or
negatively (Cătoiu, Tudor and Bisa, 2016). These factors include technology political and social
conditions, availability of resources etc. The college has implemented latest technology in its
system in order to offer the best information to the students. Also, non-availability of appropriate
promotional resources can also impact the process of promoting the new program in the market
and thus act as a challenge. Therefore, its important for the management of the respective college
to formulate effective strategies in order to cope up with the same.
From your above analysis, what are the top three issues that the client is facing? State clearly
why you have ranked these as your top three
From the above analysis, it can be said that intense competition, target customers and
lack of promotional resources are the top three issues that Rockefeller University College Albany
is currently facing. The college has been facing a lot of competition from various other
universities, SWOG and Cold Spring Harbor Laboratory (CSHL) being on top of the list. This is
because these universities also offer undergraduate and graduate programs that are similar to
what Rockefeller University offers. Intense competition can lead to creating an impact on the
overall performance of an organization (Dugan and et. al., 2016). Also, if the competition will be
unhealthy, it will lead to lower engagement among the customers. Another issue that is identified
is related to the target customers of Rockefeller University College. This is because since, many
competitors of the college are offering similar educational programs, the target customers might
get attracted to them or lose interest in enrolling to Rockefeller University (Ward, 2016). The
college has not yet introduced the program and its management is clear about what people should

they target. Therefore, due to this, they are missing out on potential customers/students. This had
led to creating an impact on the overall performance of the college in the market.
Third and the last issue that the college is facing is that it does not have an access to
effective promotional resources. Although the college has implemented latest technology in its
system, the employees working in the college are finding it hard to get used to it. Also, the
college website is very confusing and not easy to navigate through (Laudien and Daxböck,
2017). The students who are interesting for enrolling for the program find it difficult to
locate/browse through the application form as well as related information to Early Childhood
Education and Training Program. This leads to a decrease in their overall interest too enroll for
the same and they look out for other universities that offer the same program. Apart from this,
the college does not have presence on any social media platform due to which it is not able to
reach out to its target customers as well as other potential students (Ransbotham and et. al.,
2017). Therefore, competition, target customers and non-availability of promotional resources
are listed as top three issues because they are capable of impacting the overall performance of
Rockefeller University College Albany in a negative way. This can further lead to a decline in
the number of students enrolling for programs as well as overall profitability of the college.
CONCLUSION
From the above report, it can be concluded that business consultants help organizations in
developing effective strategies in order to address problems and situations. This is because an
organization comes across various problems and challenges. These challenges can have a
significant impact on the overall efficiency as well as performance of the company. Competition,
target customers, market, technology etc. are some factors from the external environment that are
not only important for an organization, but they can also act as challenges/barriers for it.

REFERENCES
Books & Journals
Adizes, I., Cudanov, M. and Rodic, D., 2017. Timing of Proactive Organizational Consulting:
Difference between Organizational Perception and Behaviour. Amfiteatru Economic.
19(44). p.232.
Aronoff, C. and Ward, J., 2016. Family business governance: Maximizing family and business
potential. Springer.
Canziani, B. and Tullar, W. L., 2017. Developing critical thinking through student consulting
projects. Journal of Education for Business. 92(6). pp.271-279.
Cătoiu, I., Tudor, L. and Bisa, C., 2016. Knowledge-intensive business services and business
consulting services in romanian changing economic environment. Amfiteatru Economic
Journal. 18(41). pp.40-54.
Dugan, A. and et. al., 2016. A woman's place: The crucial roles of women in family business.
Springer.
Laudien, S. M. and Daxböck, B., 2017. Business model innovation processes of average market
players: a qualitative‐empirical analysis. R&D Management. 47(3) pp.420-430.
Ransbotham, S. and et. al., 2017. Reshaping business with artificial intelligence: Closing the gap
between ambition and action. MIT Sloan Management Review. 59(1).
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Online
About Rockefeller College. 2020. Available through:< https://www.albany.edu/rockefeller/about-
rockefeller-college >.
Career Services. 2020. [Online]. Available through:< https://www.albany.edu/rockefeller/career-
services>.
How to Define Your Target Market: A Guide to Audience Research. 2020. [Online]. Available
through:< https://blog.hootsuite.com/target-market/ >.