Leadership and Value Creation Analysis for AS Associates Company

This report analyzes the leadership and value creation strategies of AS Associates, a supermarket chain based in Brisbane, Australia. It begins with an introduction to the importance of leadership in driving company growth and value. The report then delves into a comprehensive business analysis, including the company's mission and vision, followed by a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. A PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors impacting the business. Porter's five forces are also assessed to understand the competitive landscape. The report further explores the company's expansion plans, including potential locations and workforce considerations. Finally, it discusses revenue expansion strategies and provides a conclusion summarizing the key findings. The report highlights the importance of effective management, employee training, and customer satisfaction in achieving sustainable growth and maximizing value creation.

LEADERSHIP AND VALUE CREATION
REPORT

Table of Contents
LEADERSHIP AND VALUE CREATION REPORT...................................................................1
INTRODUCTION...........................................................................................................................3
BUSINESS ANALYSIS..................................................................................................................3
The SWOT ANALYSIS............................................................................................................3
PESTEL ANALYSIS.................................................................................................................5
Porter’s 5 forces.........................................................................................................................6
EXPANSION OF THE COMPANY...............................................................................................6
SIZE OF THE WORKFORCE........................................................................................................7
REVENUE EXPANSION...............................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
In an immense marketing world where the industries are in a hustle to prove their worth to the
world that is striving hard towards innovations and the ways that will be more useful to
contribute towards the growth of the company. The leadership is considered to be the point that
is more seen in the companies that strive for excellence (Harris, A. and Jones, 2018). One may
not believe in the success graph unless and until there is a culture that is adopted and that can be
achieved by proper management. The leader will manage the responsibilities of the company by
not having to step into the atrocities that are faced in the marketing environment. The entire
report deals with the topic of leadership and the value creation in the midst of the company that
is chosen. The company that is opted to convey the core of explanation is the AS associates
company going to be established in Brisbane. The AS associates is going be a best supermarket
chain in Brisbane which carries trade that is related to the product supply across the region.
BUSINESS ANALYSIS
Mission
The mission of the company is to provide the goods to the household usage and the items that are
a requirement to the customers. The company AS associates will put forth all the essentials that
will be of good quality.
Vision
With the mission, the company will want to achieve the mark of being the best supermarket
chain all over Australia which is best retailer friendly hub. In order to maintain the prospect of
being the best, the company will aim at introducing the innovations that are required to take up
the training and recruitment of the employees.
The SWOT ANALYSIS
SWOT analysis will help to analyse the strengths, weaknesses, opportunities and threats that are
related to the company. with the SWOT analysis, the company can understand the depth of its
competencies and can win over the factors that are a resistance to the company over a long run.
Strengths:
The strengths that are related to the company are it consists of very good quality of items that can
no where be found. The sellers and the buyers have good communication that will make the
company the best in the retailing. It contains products that are required for households and
maintains a good supply chain.

Weaknesses:
The weaknesses that are related to this company are there are many retailers that are operating in
the region of Brisbane and there might be a good amount of competition in the market. The place
that the company is at present operating do not give access to the people from another place to
visit since it is located inside the traces. The sales will not reach the proper mark if the customers
are not supportive.
Opportunities:
There are a lot of opportunities in the retailing field in order to cope up with the customers. The
product maintenance when done perfectly then there will be more number of customers because
of eth reputation that is achieved by the company and that will fetch the required proportions of
expanding it to the areas concerned.
Threats:
The threats are nothing but the other retailers that are emerging and coming up with the new
ideas which when taken care about will not let things go in vain. In order to maintain the pace the
company trains its workforce in the direction of success.
PESTEL ANALYSIS
The PESTEL analysis deals with the political, economic, social, technological, environmental
and legal issues that are related to the company. The PESTEL analysis will help to analyse the
different barriers that are in regard of the company and the atrocities that are faced by the
company by the internal and external factors. Analysing them and making modification on subtle
means will help the company’s reputation to grow more in the long term. In detail review is as
follows:
Political:
Political factors are the external factors that are applied on the company either my government
policies or any other firm basis. The government policies are related with the taxations and the
registration with the laws and the regulations that are imposed upon taking up a business. AS
associates supermarket will face political pressure in terms of taxation. Though there are issues
that are related to the taxation, the company never places a step back in identifying. The political
help it gets from the government helps it to withstand the aspects of the crisis.
Economic:

The economic conditions are those that are related to the inflation and the foreign exchange that
will result in the company’s upliftment and will also affect the company’s growth. The company
AS associates will maintain 33% share market and with the consumer approach strategy it is
going to flourish. In terms of economy, the company is able to reach a perk of being the best
survivor without incorporating mal practices.
Social:
The company moves with the major objective of providing the essentials to all the Australians
and also noted that it is incorporated into gambling. On an occasion the company AS associates
has released a statement of withdrawing from all the gambling prospects. There is no fumbling
over the other aspects that are related to the statement of being anti – socialist and it delivers a
sense of maintain good record.
Technological:
The increasing technology is taking the myth of the companies to a greater level. The online
purchases were effecting the manual purchases. The company maintains a record of carryout the
transactions through online services that are merely started to develop within.
Environmental:
The environmental factors depend upon the ways of getting adopted to the certainties around.
The company is said to maintain the sustainability prospective. the company derives the methods
that are adopted by the other companies in maintaining the environmental policies. That will
make it enhance its trade in the aspect of the retailing.
Legal:
The need to compliance with the Council By-Laws, Competition and Consumer Laws,
Corporation Laws is identified and the company is working upon it. There is good legal support
to the company in terms of retailing and the company is not adjourned upon the subtle means.
Porter’s 5 forces
Threat of new entrants:
There is always a threat of new entrants in the companies where there is a possibility of
acquisition. The company uses the economies of the sales to withstand the new entries. The
economy of the company is in a good state as of now therefore in case of substitutes it can
balance them.
Bargaining power of suppliers:

The buyers are less and the suppliers are more. Therefore, the company will have to stick to one
particular supplier who will stand contend throughout. The company gets its products from the
suppliers at low cost which when failed to attain will change the supplier chain.
Bargaining power of buyers:
The number of buyers are more than the number of suppliers. Therefore, there is a greater
demand for suppliers. AS associates focuses upon new innovations to improve bargaining power
of buyers.
Threat of substitutes:
There are many substitutes when working in one field. In order to get through the toughest, one
must increase their standards. AS associates can improve the quality of the product to maintain
the threat of substitutes. The company aims at maintaining the patent rules such that there will
not be a threat of the substitutes over a long run.
Rivalry among existing firms:
Rivalry and disturbances occur when one is not maintaining subtle relations and responsibilities.
The company is in the retailing field and will face the challenges that will make it hard in
withstanding them. In order to get rid of rivalries AS associates perform a research to understand
about the existing firms.
EXPANSION OF THE COMPANY
Measures of expansion
The expansion of the company is another factor that is almost adopted by the businesses all
around the globe. Where there is superficial benefit that the company has attained in the
stipulated period of time, then the company focuses upon extending its trade overseas which is
one of the best ways of reaching the greatest reputation and the sales will also be more when
compared to the other factors.
The expansion of the company into other regions is something that is dealt with the political
factors and cost economy of that particular region. The selection of the place is decided upon the
factors that are required to uplift the company in all the ways that are required. The supermarket
chain can expand in Alberton and Purga in the area of Queensland.
This is because both the places revenue generation is high and is able to cope up with the needs
and the customer demands. The implementation will be same as that with the Brisbane

environmental factors therefore, there is no need to worry about the cost measures and policies.
The customer demand is high in the two areas and therefore the sales will be more when
compared to the others.
While expanding the company in any of the possible areas that are listed, the company will have
to maintain the required staff and that can be achieved only through carrying recruitment and
selection that is required to hire the people that are willing to work for the company.
The company’s expansion is the main focus on the category of people that will bring about good
sales to the company.
SIZE OF THE WORKFORCE
Any organisation that is in a hustle to expand in the growth sector will have to maintain a
potential workforce. When there is a dedicated staff of less number, there will be benefits that
can be achieved with the least number of people. the size of the work force will automatically
determine the sales.
As of now the company is dealing with 18 employees without proper management (Thakur,
2020). The first concern and the major prospect will have to be the effective management which
in all the possible ways provide the measure that will enrich the supplies. The human resources
management of the company will look into the prospects of developing the ethics and
incorporate them in the employees.
Every now and then maintaining a check upon the performance of the employees will benefit
customers since the customer satisfaction lies in the way the employee treats. The management
will first have to explore the sectors in the market that are in charge of placing the ones that are
hired. When the number of specifications are noted, then the next process is to hire people that
will best suit in the place. For this requirement, the management will have to test the skills of the
person that can record and attribute the sales and the number of customers.
The employee must be trained in the perspective of rendering an interactive service to the
customer that will help the management to withstand the reputation. The performance indicators
depend upon the ways that are adopted to treat their employees.

REVENUE EXPANSION
The company AS associates started with a little capital investment that has multiplied as th
inflows are now more than the outflows. The daily profit that is generated is stipulated and that
which is analysed has been attained.
The one that the company AS associates is operating is where there is enormous customer
demand. For a super market that has invested upon the trade of being the best out the lot, there is
a profit only when the stipulated goods are sold at that point of time. The net amount that is
generated is regarded to be more than that of the capital investment. In order to maintain the
good revenue the company will have to adopt policies that will make it withstand the crisis that
can be expected in the future.
Therefore, the company then focused upon expanding its trade in the Queensland where the
revenue that is expected to generate will be attained. In order to multiply their revenue by the
number of times than the current one, they will first have to hire people that can assist the
number of customers and the ones that can interact and deal with the customers. The
management will have to be such that they will conduct frequent analysis about the various
development.
Value creation plan
Value drivers Actions of strategy Measures to identify success
 Vison which is to be
at the notch of
retailing
 Mission which is to
provide the needs
and essentials of the
Australians.
 Technology which
is used in the online
tractions.
 Increasing product
quality
 Hiring more
employees
 Expanding the
company to other
regions.
 Estimating the sales
 Keeping a record of the
customer tractions
 Maintaining record of
product intake.

CONCLUSION
The entire report deals with the aspects of management and value proportions. The major
questions that were answered with regards to the management and the leadership prospects. The
leadership management is the asset to a company and will enhance the trade in all the possible
ways. The company AS associates will develop as the largest supermarket chain that sells goods
at low costs. The employee management and the ways to increase its revenue are all discussed.
AS associates emerged as a petite conception and with all the means it has incorporated the
retailer values that are a requirement to the sector in maintain its norms and policies. The
statements that helps it grow in an extent are beautifully pictured.

REFERENCES
Books and journals
Harris, A. and Jones, 2018. The dark side of leadership and management.
Delanoy and Kasztelnik, 2020. Business Open Big Data Analytics to Support Innovative
Leadership and Management Decision in Canada. Business Ethics and Leadership. 4(2).
pp.56-74.
Diawati, 2019. Challenges of implementing an employee management system for improving
workplace management effectiveness. Journal of Environmental Treatment Techniques. 7.
pp.1200-1203.
Sifatu, 2020. Innovative Work Behaviors in Pharmacies of Indonesia: Role of Employee Voice,
Generational Diversity Management and Employee Engagement. Systematic Reviews in
Pharmacy. 11(2). pp.725-734.
GNANADHAS, 2020. SWOT Analysis of Goods and Service Tax (GST) on Small Retail
Business. Studies in Indian Place Names. 40(18). pp.697-700.
Thakur, 2020. Framework for PESTEL dimensions of sustainable healthcare waste management:
Learnings from COVID-19 outbreak. Journal of cleaner production, p.125562.
Online
Leadership and management: [ONLINE] Available through:<
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