This report provides a detailed business analysis of Cake and Buns Co., a bakery business operating in Australia. It begins with an introduction to the company and the bakery industry, including historical context and current trends. The report then delves into the company's business model environment, conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Furthermore, it applies Porter's Five Forces framework to assess the competitive landscape, including the intensity of rivalry, threat of new entrants, bargaining power of buyers and suppliers, and the threat of substitutes. The analysis also examines the company's business model and concludes with recommendations for improvement, particularly emphasizing the importance of establishing a strong online presence and leveraging software solutions to adapt to the changing market. The report references relevant industry data and academic sources to support its findings and recommendations.
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