Business Comparison: Tesco and Leeds Kirkgate Market - Recommendations

This report presents a comparative analysis of Tesco and Leeds Kirkgate Market, evaluating their status, marketing strategies, and economic performance. The analysis encompasses various aspects, including size, location, employee count, local and global market presence, product lines, pricing strategies, promotional activities, and branding approaches. The report delves into the supply and demand dynamics, market share, and financial statistics of both entities. Based on the comparison, the report offers strategic recommendations for Leeds Kirkgate Market, emphasizing the potential for business expansion and enhanced market area coverage. The conclusion highlights the opportunities for Leeds Kirkgate Market to broaden its market presence and improve product promotion. The report references key academic sources to support its findings, providing a comprehensive overview of the business landscape for both Tesco and Leeds Kirkgate Market.

CONTEXT OF
BUSINESS

 This presentation used to explain the comparison between Tesco and Leeds
Kirkgate Market on the basis of Status, Marketing and economy.
 After that report explain different recommendation which has to be implemented in
Leeds Kirkgate Market.
INTRODUCTION

Basis Tesco Leeds Kirkgate Market
Size Tesco is very big in size and used to
has more than 3400 stores in the UK
The Leeds Kirkgate Market Store is
very small in the size and used to has
less than 1 store throughout the UK.
Location Tesco is headquarter in Welwyn
Garden City, United Kingdom
Leeds Kirkgate Market is headquarter
in Leeds UK.
Employee Tesco used to employee more than
450000 employee in the organization.
These employee are employed in all
the organization all over the globe.
Leeds Kirkgate Market used to
employee 30-50 employee in the
organization.
Local and Global Tesco generally used to operate in
both local market of UK as well as in
the global market also.
Leeds Kirkgate Market used to
operate in the local market of the UK
only. They do not operate in the
international market
STATUS

Basis Tesco Leeds Kirkgate
Market
Local and Global Tesco generally
used to operate in
both local market of
UK as well as in the
global market also.
Leeds Kirkgate
Market used to
operate in the local
market of the UK
only. They do not
operate in the
international market
CONTINUE

Basis Tesco Leeds Kirkgate Market
Product Tesco is generally having better product
line as compare to Leeds Kirkgate Market
as they used to offer food, electric,
furniture, fashion etc in the different store
of the company.
Leeds Kirkgate Market product line is not
that better as company generally used to
offer just fashion and food product to the
consumer in the market.
Place Tesco generally used to offer the product
by direct selling method in local as well as
in the international market place
Leeds Kirkgate Market also used to offer
the product of the company with the help
of direst selling method but only in the
local market place of the company.
Price Tesco generally used to use the screaming
pricing method in the organization to sell
the different product of the company in
the market.
Leeds Kirkgate Market used to use the
penetration pricing method in the
organization to sell the different product
of the company in the market.
Promotion Tesco generally used to use the
combination of more than one
promotional platform in the organization
to promote the product of the company in
front of the company in both local as well
as in the Global market.
Leeds Kirkgate Market also uses the
combination of the promotional platform
in the market to promote the product of
the company in front of the consumer in
the marketplace.
MARKETING

Basis Tesco Leeds Kirkgate Market
Advertisement Tesco generally used to advertise the
different product of the company with the
help of social media platform, news paper
advertisement and radio advertisement.
Leeds Kirkgate Market will be advertising the different
product with the help of newspaper advertisement in the
market.
Branding Tesco generally uses the variety of
different type of branding to market
product of the company in the market.
Branding of different product are as
follows
Branding of Leeds Kirkgate Market is as follows:
CONTINUE

Basis Tesco Leeds Kirkgate Market
Supply and Demand Tesco, generally used to get the different
supply of the product from variety of the
different supplier throughout the UK, Also
there is good demand of different product in
the market as tesco has able to build good
customer base of the company in the market
Leeds Kirkgate Market also used to get the
different supply of the product in the market
with the help of different supplier in the market.
Looking at the demand of the product it can be
said that there is less amount of demand of
Leeds Kirkgate Market as compare to Tesco
product in the market.
Market Share Market share of Tesco is find out to be 28%
of total market share in the market. Tesco is
having the highest market area coverage in the
market from lat couple of the decade.
As Leeds Kirkgate Market is generally used to
operate in just leads market, so it is very difficult
to uncertain the market area coverage of
Kirkgate Market in the long but it has been
analysed that there is good market area coverage
of Leeds market.
Profit and Financial Statistics Tesco is profit making organization, In the
year 2017-18 Tesco has made the profit of
2.72 billion pound.
Leeds Kirkgate Market is also profit making
organization but the amount of profit which is
earned by Leeds Kirkgate Market is not that
high.
ECONOMY

 After going through the above comparison there are many different
recommendations which has to be made to Leeds Kirkgate Market is that
organization has to make sure that they used to look at expanding there business to
new market place.
 As organization is doing great in the local market so that must look at improving
the market area coverage of the company in the market.
 This will eventually help the company in improving the customer base of the
company in the long run.
RECOMMENDATION

 After going through the presentation it has been concluded that Leeds Kirkgate
Market is operating in the local market only, there are many good opportunity in
front of Leeds Kirkgate Market to expand their business in new market.
 Also, there is good opportunity in front of the company to promote the product of
the company in the market.
CONCLUSION

REFERENCES
 Sparks, L., 2019. Tesco: how supply chain strategy supports retail success. The Business &
Management Collection.
 Išoraitė, M., 2016. Marketing mix theoretical aspects.International journal of research
granthaalayah. 4(6). pp.25-37.
 Wood, S., Wrigley, N. and Coe, N.M., 2017. Capital discipline and financial market relations
in retail globalization: insights from the case of Tesco plc.Journal of Economic
Geography. 17(1). pp.31-57.