Business Analysis of Vodafone: Strategies, HR, and Training

This report provides a comprehensive business analysis of Vodafone, a leading telecommunications company. It begins with an overview of Vodafone's size, scope, vision, mission, goals, and values, followed by an examination of its customer base and their expectations regarding goods and services. A SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. The report also explores the role of employees in achieving Vodafone's goals, emphasizing the importance of training and development within the organization. Furthermore, it delves into the role and importance of an HR manager, including the necessary skills and knowledge, and the training and development required for this position. The analysis highlights the significance of strategic planning, employee management, and continuous improvement in Vodafone's operations.

Business analysis
of Vodafone

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Size and scope of Vodafone along with vision, mission, gaols and values...............................3
Identification of customers and there expectation about goods and services ...........................4
Swot analysis...............................................................................................................................5
Role of employees in Vodafone to reach the goals of company.................................................5
LO2..................................................................................................................................................6
Importance of training and development in organisation...........................................................6
Role and importance of HR manger..........................................................................................6
Skills and knowledge required by HR manager..........................................................................7
Explain training and development of HR manager.....................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In the current scenario there is the requirement of the analysis of business as it turns out to be
key role in in identifying the needs of the organisation along with determining the solution
towards different problem of business. There are soften software system that help in analysing
the market for business as to have the continuous improvement,strategic planning and
development of policy in the development of company. This analysis also help in decision
making of company or determining the vision and mission along with goal and objectives of
company. Vodafone is British international company dealing in telecommunication sector as one
of the leading company with stronger customer base. The business analysis of Vodafone consist
of all the aspect which are the determinants of the decision and strategic evolution.
LO1
Size and scope of Vodafone along with vision, mission, gaols and values.
Size And Scope-
The company Vodafone has the been an international British company in telecommunication
with have strong brand and customer base representing the worldwide in more than 30 countries
and partnership with more than 50 countries and fixed broadband services in more than 17 local
market(Werhane, 2019).. There is wide scope in the development of the company like Vodafone

dealing on such a large scale having the contribution of company in more than 50 countries as
partners and 30 countries as established market base. There is wider scope in development of
company along with sustainability in the reference of management.
Vision-
To be the leader in telecommunication industry by easily connecting the world with single
thread. To be globally profitable in the top five telecommunication operating companies.
Mission-
To improve the quality of life along with unlocking the potential of nature. Enrich the live of
customers by providing them unique mobile communication.
Goals.
To take the important decision towards the leadership in market growth development strategies.
To have the sustainable growth and development of company by continuous assisting the clients.
To a strong customer base along with risk management and proper reconstruction of resource for
commercial success(Rusu, 2016.)
Cultural and values
Flexibility- there are the flexible hours of working so that the quality of work can be maintained.
The Vodafone way- innovation and motivation are dependent on each other, the more employee
is motivated more will be innovative company will be.
Diversity -the employee of company is diverse as there customers are and they it take it as
strength.
Identification of customers and there expectation about goods and services
Vodafone is the continuous growing and developing company because of it excellent
product and services. The company is providing a wide variety of services that includes the
facility of data packs, messaging, voice and broadband and other DTH services. there is
continuous increase in the development procedure of the company((.Jenkins and Williamson,
2015.)).
The company has target the market in the different ways hearty company has identified
the customer form the market. There is proper identification of customer on the basis of
demographic and Psycho graphics segmentation. On the basis of demographic the customers are
identified between the age of 13 to 65 along with all level of income group and on basis of

Psycho graphics all the youth people of urban and semi urban areas and who are ready to pay for
the premium services has been targeted.
The services provided by Vodafone are-
handsets- the handsets of wider range that covers all the all he customer segment and relevant
price points and available in variety of design.
smartphones phones that are giving access to advanced capabilities with emails and internet.
All leading brands represented iPhone in 14 countries.
Vodafone branded handsets-have the benefit to customer to access the worlds technology
advancement with the commination of worlds high end features with low cost.
voice and messaging service- voice services in the major source of revenue for national and
international calling with the roaming facility. The SMS pack includes multiple media such as
picture, test sound and audio(Gobena and Van Dijke, 2016)
Swot analysis
The SWOT analysis of the company refers to identification of strengths, weakness,
opportunities, threats which helps to identify the business opportunities and threat of company to
be accomplish with strength and weakness of company.
Strengths
The company is highly successful in go to market strategies for its product development. the
customers of the company are highly satisfied with the customer base service of company. The
company have the brand equity in market which help them to attract more of potential customers.
The company has wonderful training and development program for there employee which
somewhere the best point serving as strength of company(Fairhurst, 2015.).
Weakness
The financial planning of the company is done properly and efficiently as this leads to the
backward movement of company. The financial evaluation of the company consisting of current
ratio and quick ratio suggests that the company uses the cash more efficiently that what the
performance they are doing nowadays.
Opportunities
New trend or change in the consumer behaviours can be new attractive market for Vodafone it
will provide the company a better opportunities to develop the business as established players.
the new taxation policy of the government can be also profitable for the company. There should

be more market development for product as it will create the competitive advantage for
company.
Threats
As the company has been operating in different countries, there may be threat of the
development or change in the government policy of any country. The company have to face
challenges in terms of different laws and continuous fluctuation in different market of different
countries that will effect the standard of product.
Role of employees in Vodafone to reach the goals of company
The employee of Vodafone are there actual asset as the employees of the company
work with the right capabilities, commitment and enthusiasm to achieve the goals of the
organisation. The main aim of the organisation is to develop the market for there product along
with development of there employee(Dissou and Karnizova, 2016.). Same as the employee plays
an important role in development of companies objectives. The employees in the organisation
works at different levels. There are 3 level in company that are top level management, middle
level or business level management and the last one is lower level of management tor operational
level .the employees used to work at all level such at top level the CEO and managing directors
are there which help in determining the goals and objective of company which is followed by
middle level management in making plan and procedure to achieve that objective. The last is the
operational level which work effectively and efficiency to develop the gaols and objective of
company.
LO2
Importance of training and development in organisation
The organisation want to lead in the market but for that it needs the efficient employees.
There are many efficient employee in market but the company has to mould the employees
according to there own needs and requirement(Ciambrone, 2018). The company has to provide
training to employee so that company have have effective employees who can work efficiently in
development of business. The importance of training and development is-
Improved the performance of employee- the employee who have received the training will be
more efficient that the other. The skill of employees are more sharpen to perform the job with
more effectiveness.

Increased productivity and quality standards- due to training and development there is rise in the
productivity of employee including the standard of work. the employee will feel appreciated in
hie own work which will deal as motivation.
Reduction in employee turnover- If the employee are motivated and appreciated with the quality
of work they are performing they will automagically enjoy the work they are done to so the
employee turnover will be reduced(Cao, Duan and Li, 2015).
Role and importance of HR manger.
There are different role in company but the important role is to be considered is the role
of an HR manager. The HR manager defines to be the one who manges the human resource or
the employee of the Vodafone. The role of the manger is to manage , create , implement and
supervision of rules and regulation and making the mandatory application of it an all employee
and appropriate function of organisation.
Importance of HR manger-
strategic management- for the organisational success the HR manger of the company have the
knowledge to participate in strategic decision making of company so that proper evaluation can
be done.
wages and salaries- the HR manger have to prepare the salaries and wages for employee and
turnover and look after the management of the company. The HR manger use to look after
different project and cope of development(Cachanosky and Salter, 2017).
Hiring process- the HR manger of the Vodafone use to hire the employee for the right place
along with right capabilities to perform the roller of management in the company.
Skills and knowledge required by HR manager.
The HR manager of an organisation should have the specific skill to perform the job of a
manger. There are various skill different from the job role to another job role. The HR manger of
company should have-
Multitasking skills- the HR should have the capability to perform the various task at single time .
The HR will be able to perform this job as they have work at the single time.
Negotiation- the HR manger shroud have the negotiation skill so that they can handle the
situation in better way as to deal with organisation in better way. The better deal can be cracked
with company development stargate.

Communication- the HR should have the better communication so the there should be proper
transfer of information and no baseness can be there in the development strategy of the company.
Problem solving- the HR manger should have the problem solving attitude towards the
management of company so that more can solve and efficiently and effective of the companion
can be increased for the longer period of time.
Explain training and development of HR manager.
The HR manager of the company has the following requirement of training as to develop
the various strategic in the market towards the company. The HR manager soulful have the
training of the technical software as to prepare the payrolls of employee(Ben Mansour, 2016).
The HR should [properly have the training of induction and orientation to deal with new
employee .The HR manger should have the problem solving attitude towards the management of
company so that more can solve and efficiently and effective of the companion can be increased
for the longer period of time.
CONCLUSION
The company Vodafone has the been an international British company in telecommunication
with have strong brand and customer base representing the worldwide in more than 30 countries
and partnership with more than 50 countries and fixed broadband services in more than 17 local
market to take the important decision towards the leadership in market growth development
strategies. To Have the sustainable growth and development of company by continuous assisting
the clients. The Organisation want to lead in the market but for that it needs the efficient
employees. There are many efficient employee in market but the company has to mould the
employees according to there own needs and acquirement HR manger should have the problem
solving attitude towards the management of company

REFERENCES
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