Business Analytics Report: Challenges, Solutions, and Case Studies

This report delves into the realm of business analytics, emphasizing its role in data-driven decision-making within organizations. It explores the challenges faced by managers in leveraging data effectively, including issues related to data ethics, the integration of business analytics with business plans, and the development of a data-driven culture. The report utilizes a mixed-methods approach, incorporating a Delphi study and case studies to identify key challenges and propose solutions. The research highlights the importance of structuring business analytics departments, integrating analytics with business strategies, and understanding the ethical implications of data usage. The paper also mentions project management methodology, such as agile, and research design, such as the Delphi study. The report presents an ecosystem of business analytics and provides recommendations for organizations to extract value from big data, contributing to the existing body of knowledge in the field and emphasizing the significance of aligning resources and capabilities to drive business analytics success.

Running head: BUSINESS INFORMATION SYSTEM
BUSINESS INFORMATION SYSTEM
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Discussions
Business analytics is the methodical and the iterative way to explore the data of the
organization and emphasis is given on the statistical evaluation. Business analytics are used
by the organizations that are committed to make decisions those are driven by data.
According to (Vidgen, Shaw & Grant, 2017) the reputation of analytics of business
and big data has maximized a lot in the last few decades and an important challenge for
various companies is in understanding how to influence them in order to develop values of
business. Nevertheless, the literature acknowledges the significance of these matters but little
work has addressed them from viewpoint of the organization. This paper examines the
challenges that are faced by the managers of organization who are seeking to become more
information and data driven to develop values. Experiential research consisted of a mixed
techniques approach utilising a study of Delphi with the practitioners via different forums and
various interviews with managers of business analytics in various organizations. The case
studies of the organizations reinforced the findings of Delphi and highlighted various
challenges of focal areas that is the company require a clear data and strategies of analytics,
the people those are right to influence a cultural change those are driven by data and then to
consider information and data ethics hen utilising data for advantage those are competitive.
Becoming driven by data is not a issue related to technology and it demands that the
companies firstly arrange their departments of analytics of business to comprise of the
business analysts, IT personnel and data scientists and then integrate the capability of
analytics of business with their plans of business in order to undertake the challenge of
analytics in a systematic manner.
In this research paper, the project management methodology that is used is agile using
a model that is having four dimensions. The research design is also done in the research paper

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that is the Delphi study will be a great help to the business analytics. The Delphi technique is
a method of survey and that is used in order to take opinion from large group of experts. The
procedure of Delphi helps to build consensus via a series of questions those are structured.
The phase 1 of the Delphi study is brainstorming, second is narrowing down and third is
ranking. In this research paper various case studies are mentioned where the role of business
analytics are mentioned. The main contribution of this research has been the identification of
the important challenges that companies face in creating their capabilities of business
analytics and recommendations has been given that the organizations can follow in order to
develop or extract big data into the value of business. The research paper says that business
analytics is a compound matter depending on the ability of an enterprise to bind more than
one resources and abilities. This research paper presents an ecosystem of business analytics
for various companies that add to the body of knowledge of the scholars by recognising
important areas of business in order to address to accomplish this change.

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References
Vidgen, R., Shaw, S., & Grant, D. B. (2017). Management challenges in creating value from
business analytics. European Journal of Operational Research, 261(2), 626-639.