LUBM303 Business Analytics Assignment: Cost, Revenue, and Advertising

This business analytics assignment provides a comprehensive analysis of costing, revenue, and advertising strategies for a business. The assignment begins with a cost analysis of MKF Ltd., developing a mathematical problem using cost information, calculating profit or loss, and creating a five-year projection. It then delves into the impact of advertising expenditure on sales revenue, calculating the correlation coefficient and providing advice to a marketing manager on implementing effective strategies such as developing a user-friendly website, digital marketing, and competitor analysis. Finally, it presents estimated profit statements using marginal costing, comparing the operations manager's and marketing manager's suggestions to maximize profitability. The assignment covers concepts like fixed and variable costs, profit calculation, correlation coefficients, and marketing strategies.