MITS6002 Business Analytics Assignment 3: Retail Insights Report

This report analyzes the CommBank Retail Business Insights Report, focusing on data visualization, key findings, and decision-making implications. The report uses bar graphs and maps to present data on innovation performance, dynamics, investment, and returns within the Australian retail sector. The analysis includes a critique of the report's methodology, suggesting improvements such as stratified and simple random sampling and the inclusion of statistical tests. Additionally, the report addresses regression analysis, providing an example of its use in predicting house prices, and demonstrates the application of linear regression. The report also covers classification methods, neural networks, and clustering techniques, providing examples of their use in business analytics. The student also provides their own data to illustrate the regression analysis.