Business Analytics & Decision Making Report: Findings and Analysis

This report presents an analysis of a business analytics assignment focused on understanding customer behavior and preferences related to wellness centers. The student conducted a survey to gather data on factors influencing customer choices, including demographics, employment status, income levels, and interest in wellness services. The report summarizes the survey process, highlights key findings, and provides visualizations to support the analysis. Preliminary conclusions suggest that a new wellness center, such as a g-spa, could be successful in the East Singapore region, particularly if it offers pay-per-use plans and targets female customers. Recommendations include focusing on body relaxation services, creating a relaxing environment, and ensuring cleanliness. The report emphasizes the importance of location and pricing strategies based on customer spending habits and preferred session durations. The student concludes with actionable insights for the business to enhance customer satisfaction and profitability.

Running head: BUSINESS ANALYTICS & DECISION MAKING
Business analytics & decision making
Name of the Student
Name of the University
Authors note

1BUSINESS ANALYTICS & DECISION MAKING
Preliminary conclusion
From the carried out survey the results depicts that the most the peoples or
respondents visit the wellness centre like the g-spa for Mental/Physical relaxation from their
daily life as most of the respondents are mainly full time employed. According to the survey,
the maximum number of respondents are from the East Singapore, thus for the new centre of
g-spa this location can be a best place to reach out maximum number of customer if they
provide pay per use schemes as most of the people only uses the centres only for 3-5
months each year.
In addition to that, it is suggested to specifically target the female customers as most
of them had never been to a centre. Furthermore, it is also important to offer pay per use plan
with the monthly budget up to $250. As most of the users spends 46-90 minutes at the centre
therefore, it is also suggested in order to provide 30miute sessions/ user in order to make a
reasonable profit. Moreover, the main concentration should be provided on the services for
the Body relaxation due to the maximum demand of this service in the customers/respondents
along with the clam and relaxing environment at the centre. The cleanliness of the centre is
also important for the customers in order to repeatedly visit the wellness centre. As the
respondents are not interested in travelling a long way to reach the wellness centre the
location of the centre must nearest one to the target group of customers.