This business analytics research report investigates sales performance, profit drivers, and cost optimization strategies for a business. The report begins with an introduction and problem definition, identifying the need to increase sales and decrease the cost of goods sold. It then outlines the analytical methods employed, including descriptive statistics, regression analysis, ANOVA, and t-tests using SPSS. The analysis explores key questions such as top/worst selling products, the impact of product location, differences in payment methods, seasonal sales variations, and the influence of rainfall and staff costs. Findings reveal insights into product performance, payment preferences, and factors affecting sales and profit. The report includes tables and figures summarizing the data analysis, providing a comprehensive overview of the business's performance and strategic recommendations for improvement.