This report delves into the realm of business information systems, specifically focusing on data personalisation. It begins by exploring the global significance of data personalisation, highlighting its characteristics and impact. The report then transitions to an examination of organisational opportunities and challenges associated with data personalisation, providing insights into how businesses can leverage its benefits while mitigating potential risks. A key component involves the development of a business application, the "Digital media application," and the associated data personalisation strategies. The report further addresses data privacy issues and outlines a comprehensive business strategy for New Media Technology. Finally, it explores relevant theories to justify the choices made in the business application and demonstrates their practical application within the business context. The report emphasizes the importance of data synchronisation, consumer engagement and the utilisation of IT experts for effective data personalisation.
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