Business Awareness and Continuing Professional Development Report

This report delves into the critical aspects of business awareness and continuing professional development (CPD). It begins by evaluating the key external factors, such as environmental, technological, economic, and e-commerce influences, that either positively or negatively impact the sustainability and profitability of companies in the modern business environment. The report then examines the internal measures companies employ to adapt to these external pressures, including strategies for new product development, organizational structure changes, efficiency measurements, and enhancing customer satisfaction. A significant portion of the report is dedicated to a Personal Continuing Professional Development Action Plan, outlining learning objectives, target proficiency levels, and planned activities. The report concludes by emphasizing the importance of continuous development and its role in career advancement. The report is supported by a comprehensive list of references, including books and journals, to validate its findings and recommendations.

Business Awareness and
Continuing Professional
Development

Table of Contents
INTRODUCTION...........................................................................................................................3
Evaluate the key external factors affecting either positively or negatively the sustainability
and profitability of companies operating in the modern business environment.........................3
Evaluate internal measures companies have taken in response to external pressures for
change.........................................................................................................................................4
Develop a Personal Continuing Professional Development Action Plan...................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business awareness and continuous development plan is basically strategy that used for
companies to identify the need and requirement of resources. This report will discuss about the
different factors that affects the entire performance of the companies in the modern business
environment. It provides the opportunity to determine the internal measurements in order to
response towards their external business process. This assignment will describe the significance
of continued learning and development plan which help for people to build their careers.
Business awareness is required for each and every organization to achieve their goals and
objectives. Furthermore, It also develops personal continuing professional development Action
plan in this report.
Evaluate the key external factors affecting either positively or negatively the sustainability and
profitability of companies operating in the modern business environment.
External factors is the important concept in the business process because it can help in
both positive and negative ways. These factors will increase the profitability and productivity of
organization in the modern business environment. There are different types of factor discuss in
followings:
 Environmental factors- This factor is identified the element of the business process
withing the demographic, culture, technological and physical etc. This factor is affected
not only the internal part of organization but also impact on the external process. This
factor includes the population growth, career attitudes and age distribution etc. It is
required for organization to manage the business process in effective manner (Chapman,
Chipchase and Bretherton, 2017). Sometimes, it also positive impact on the business for
commitment towards the law as well as policy that help for managing and controlling the
business activities. Climate change is also become common threats in the business which
recognized on the basis of decade and also increasing the issue related the global
warming.
 Technological factors- This factor is basically used for evaluating the alternative with
respect to the technological. It is the important tool for improving the business operations
and functions. This factor is affect the external business because many companies used
strategic planning by using the technology. This is the useful for increasing the

performance and efficiency. In this way, companies use the new way to produce the
goods and services, distributing and communicating etc.
 Position in supply chain- Each and every organization is provided the best quality of
product and service to the customer (Dunleavy and et.al., 2018). The companies also
maintain the supply chain which is required for growth and development. Supply chain
management is an approach that maintain the integral part of business and provide the
customer's satisfaction. Sometimes, it negatively impacts on the business process
therefore, it decreases the Purchasing cost, Total supply chain cost, production cost etc.
Supply chain management is the important concept that help for providing to manage the
entire supply chain of product and service.
 Economic factors- This factor is significantly impact on the organization's business. It
also includes interest rate, disposable income of consumers, economic growth, exchange
rates etc. In this way, this factor involves the different trends in the economy and achieve
their goals or objectives (Foucault and et.al., 2018). Each and every organization follows
legal regulation that help for employee to provide the equal rights to every people. This
factor positive impact towards the business to provide the job opportunities to their
citizens.
 Impact of e-commerce and internet- Internet and e-commerce is the modern
technology that help for organizations to promote their product and services by using this
technique. It is directly impact on the business process whereas many customers directly
interact with the e-commerce website to check the details of product that's why, it will
increase the efficiency and performance of the business activities (Links, 2018). In this
way, it will increase their productivity and profitability in marketplace. Sometimes, it
negatively impacts on the sustainability and business because the official website is slow
and not maintain on time to time (Upitis and Brook, 2017). This will create negative impact
in front of consumer. They can move to another organization. It is required for each and
every organizations to manage their business process in effective manner.
Evaluate internal measures companies have taken in response to external pressures for change.
Companies used the different strategies and planning that help for increasing the business
process all over the world. Long term plan is based on the growth and development of
organization to launch new product in marketplace. In this way, it easily measures the need and

requirement of business process. This strategy is applicable for changing the market conditions
and better ways to link with the consumers. For Example- Manger of company has more
responsibility to handle the business process effectively and efficiently.
 New product and service development- Many firm used this concept to launch new
product and services in marketplace according to the demand of consumers (Margot-
Cattinand et.al., 2018). They also added some value in the existing product that increasing
the productivity and profitability in the marketplace. It is important for firms to provide
the specification of product in the marketplace.
 Change organization structure- Company structure has been changed because it creates
good impression therefore, employee work in the good environment which is beneficial
for both personal and organizational growth. It is necessary for organization to establish
an effective working environment for employee. In this way, they implement innovative
idea towards the growth and development.
 Measure efficiency- Human resource department organize the event for employee in the
organizations. This will be help for identify the skill and knowledge towards their targets.
In this way, it will be categorize the team on the basis of their capability and ability
(Megginson and Whitaker, 2017). The organization used the outsources that support for the
enterprises operations and functions.
 Improve customer satisfaction- The organization is working more closely with the
consumers and understand need and requirement in marketplace. According to customer,
it can be designed the best product to the client (Perez-Foguet and et.al., 2018). Customer
satisfaction is the most important part of organization because it helps for increasing the
productivity and profitability. In this way, more customers attracts towards their services.

Develop a Personal Continuing Professional Development Action Plan.
Sr.
No.
Learning
objectives
Target
proficiency
1 = Weak
5 = Strong
Current
example
Success
criteria
Activities Time scale
1 Motivational
skills
1 I cannot able
to motivate
and encourage
the staff
members to
solve their
problems and
issues.
This skill will
help for easily
motive to the
other staff
members. In
this way, it will
help for
generate high
revenue in
marketplace.
I also attain the
seminar and
conference for
improving the
skill and
knowledge.
This skill help
me a lot.
3 months
2 Technological
skills
2 I cannot have
high
performance
to manage the
business
operations
such as salary
making, etc.
software tool
help me to
become an
effective HR
Manager.
I required for
improving this
skill to gain the
knowledge.
I can enhance
my skill by
using training
courses,
seminars, etc.
5 weeks
3 Communication
skills
3 I cannot able
to
communicate
with other
person due to
weak
communicatio
n skill.
I also improve
communication
skill that help
me in becoming
a good
negotiator.
By attending
the seminar,
course and
training
improving this
skill.
2 weeks
4 Accounting
skills
1 I cannot able
to calculate
PF, salary.,
ESIC, etc. this
I can enhance
the skill and
knowledge and
perform a quick
It is enhanced
by attending
seminar and
training
1 month

skill affects
the entire
performance.
calculation. sessions,
courses.

CONCLUSION
As per discuss, it concludes that continuous development plan is basically strategy that
used for companies to identify the need and requirement of resources. This report discuss about
the different factors that affects the entire performance of the companies in the modern business
environment. This assignment describes the significance of continued learning and development
plan which help for people to build their careers. Furthermore, It also develops personal
continuing professional development Action plan in this report.

REFERENCES
Books and Journals:
Chapman, H.R., Chipchase, S.Y. and Bretherton, R., 2017. The evaluation of a continuing
professional development package for primary care dentists designed to reduce stress,
build resilience and improve clinical decision-making. British dental journal, 223(4),
p.261.
Dunleavy, K and et.al., 2018. Application of a contextual instructional framework in a
continuing professional development training program for physiotherapists in
Rwanda. Disability and rehabilitation, 40(13), pp.1600-1608.
Foucault, M.L and et.al., 2018. Utilisation of an electronic portfolio to engage rehabilitation
professionals in continuing professional development: results of a provincial
survey. Disability and rehabilitation, 40(13), pp.1591-1599.
Links, M.J., 2018. Beyond competency-based continuing professional development. Medical
teacher, 40(3), pp.253-258.
Margot-Cattin, I and et.al., 2018. Creating a continuing professional development course on
setting occupation-focused goals. World Federation of Occupational Therapists
Bulletin, 74(1), pp.44-51.
Megginson, D. and Whitaker, V., 2017. Continuing professional development. Kogan Page
Publishers.
Perez-Foguet, A and et.al., 2018. Promoting sustainable human development in engineering:
Assessment of online courses within continuing professional development
strategies. Journal of Cleaner Production, 172, pp.4286-4302.
Upitis, R. and Brook, J., 2017. How much professional development is enough? meeting the
needs of independent music teachers learning to use a digital tool. International Journal of
Music Education, 35(1), pp.93-106.