BA5004QA - Business Research: Delivering Bad News in Organizations

This assignment presents a literature review examining the impact of delivering bad news within organizations, focusing on its effect on employment relationships and overall business performance. It highlights the challenges organizations face when communicating negative information and explores strategies managers can use to mitigate adverse effects. The review covers theoretical perspectives on bad news, its impact on brand image, sales, and employee morale, and effective delivery methods such as offering opportunities for voice and providing advance warning. Additionally, the assignment discusses the qualitative methodology, data collection techniques like case study research, and ethical considerations in conducting business research. The research uses secondary information from scholarly sources to build a case for improving the delivery of bad news in organizations, aiming to convert potential negative impacts into positive outcomes.

Literature Review

Table of Contents
INTRODUCTION.........................................................................................................................3
PART A...........................................................................................................................................3
Literature Review.........................................................................................................................3
PART B...........................................................................................................................................5
2a. Qualitative methodology........................................................................................................6
2b. Qualitative data collection techniques...................................................................................6
2c. Target population and sample................................................................................................7
2d Access and ethical issues........................................................................................................7
CONCLUSION..............................................................................................................................7
REFERENCES..............................................................................................................................9

INTRODUCTION
Bad news refers to the negative information that can affect the overall performance and
operation of the organization or an individual. It is defined as the relation which is between the
management and employment (Bortolini, Galizia, and Mora, 2018). Bad news is the term which
affect the overview of an individual with drastic change and negative impact. Bad news has a
great impact on people where they take work on the top priority which also create an impact on
the relation (Barata, Da Cunha, and Stal., 2018). This report will cover the strategies to overcome
from the bad news and convert into the positive and effective manner. There are two part of this
report which includes literature review and methodology (Brummer, 2018).
PART A
Literature Review
Literature review is playing a vital role in research report which helps to collect the
overall information with the help of different sources. It is basically focus on secondary research
information in efficient and effective manner. Secondary information can be collected from the
scholarly sources which includes newspapers, journals, articles and others. It is also identifying
the gaps in research and also collect the related valid information about the topic. In the
following report the research gap is employment relationship and delivery of negative news
DBN.
Business case
The business case refers to delivering the negative news which can impact the
employment relationship. There are many challenges for the organization to face the difficulty in
deliver the negative news to their employees where it is related to the process, product and
services which creates the negative impact on the performance and growth of the business.
During negative news organization faced many difficulties including it reduce the performance
of the business, reduce the sales, increase the employee turnover, reduce brand image and so on.
It is also affecting the customers perception and opinion towards the products and brand. It is
organization responsibility to not transfer the negative news to their customers which can reduce
the brand image and reputation (Dahesh, and et.al., 2020). There are some different ways to
faced the challenges which includes provides opportunities for creating a paper trail, voice,

advance warning, requirement for disclaimers and many ways. This solution will help the
company to deliver the negative news in effective and efficient manner. It will also help to
collect the information without hurt anyone emotions and sentiments. If a manager transfers the
negative news in successful manner, then it will help to improve the productivity, satisfaction of
customers, employees retaining etc. it will also help to boost the company’s performance and
productivity which attain the market competitive edge.
Theoretical introduction of bad news
From the above selected article, it has been determined that transferring the negative
news can creates negative impact on the growth and performance of the business. Transferring
the negative news can also affect employee’s motivation and level of morale where employees
can not contribute their best performance to complete the task. Managers are play an important
role in transferring the negative news where they can easily share and communicates wit their
employees and provide information (Dorcic, Komsic, and Markovic, 2019). It is the
responsibility of the business manager to deliver the negative news and manage the employment
relationship at a workplace which is helps to improve the brand image and business reputation
where it is helps to attract more customers, employees and investors. It is also helps to build the
trust and loyalty between organization and staff which helps to improve the performance for
better and effective result.
Impact of delivering bad news on business performance
According to the point of view of Li, and et.al (2018), delivery of negative news can
negative affect on the business productivity and performance. Negative news can impact the
organization which reduce the brand image, bad performance, decrease sales, satisfaction of
customers and many others. By delivering bad news organization gain some disadvantages
which are as follow-
Reduce brand image
Reducing the brand image is one of the most challenging methods which is faced by any
company. when an organization transfer the negative news in the market then it can be affected
the brand image which is create the challenge to retain or attract the customers. If a customer
avails the negative news, then, it will take the company in a negative term. If a customer receives

any negative news, then it will also break the customer trust which affect the brand image of the
organization and by this business sales and profitability will decreased.
Decrease sale:
Decreasing sale in the market is also the challenge for the managers to delivering the
negative news. An organization delivering the negative news to their customer which effect on
their decisions due to this business profitability and sale will get decreased. Organization should
not focus on negative news information because by the bad news customers can change their
buying decision and don’t purchase the product.
Ways used by managers for delivering bad news in better manner
According to point of view of Mertens (2019), there are some ways where managers is
used to deliver negative news in effective manner. Manager play a viral role and also responsible
for delivered the negative news. There are some roles of managers to delivered the negative news
which are given below-
Offering opportunities to voice:
It is the way which helps the managers to delivered the negative news in effective
manner. It is necessary for organization to provide the better opportunities to their employees
and customers where they can also share their views and opinions. By providing opportunities to
people, it is help to collect the overall information which is related to productivity and
performance. It is also helps to collect the perceptions of employee and customer.
Giving advance warning:
It is the way which manager can used to delivered the negative news in efficient and
effective manner. Manager has to give the advance warning to their employees which helps the
employees to prepare their self for faced the impact of bad news. By giving advance warning, it
will help to reduce the employee’s turnover and also helps to build the trust in people.

PART B
2a. Qualitative methodology
Qualitative methodology:
Qualitative methodology is the term of research method which helps to provide and
collect the overall qualitative information in efficient and effective manner. In the following
research, data collected from the conversional communication and open ended. There are various
types of methods of qualitative information which focus on the case study research, group,
observation process, one to one interview and so on (Mujtaba, and et.al., 2019). There are
different types of methods has their own different benefits and use but, in this research,
researcher has been selected the case study method to accumulates the data and deliver into bad
news in the short time.
Research approach:
It is defined as the term where it has two approaches included deductive and inductive. In
the following research, researcher has been selected the inductive approach which helps to
provide the overall qualitative information in effective and easy manner (van Hoek, 2019). It is
also helps to collect the information in valuable and genuine manner at a short time.
Research philosophy:
There are two types of research philosophy which includes epistemology and ontology.
In the following research, research has been selected the epistemology because it is suitable for
the current investigation. It is helps to collected the related information to delivered the bad
news. This method also helps to complete the overall investigation in short and less time.
2b. Qualitative data collection techniques
There are different kinds of qualitative data that is the collection of the techniques which
focus on the group, one to one interview, case study research, observation process and so on. In
the following research, investors used the techniques of case study research which are as follow-
CASE STUDY:

Case study technique refer to the effective techniques which helps to collect the
qualitative information in effective manner and also helps to make it successful. In the following
case study, the company has to focus on delivered negative and bad news to their customer
which creates and negative impact on the operation of the business and its performance
(Zendehboudi, Rezaei, and Lohi, 2018). Bad news or negative though also impact the brand
image and reputation of the company.
Advantages of the case study techniques of qualitative research
 It is not that much expensive comparing to others.
 It is easy to access to readers.
 It is helps to provide qualitative data in the short time period.
2c. Target population and sample
Sampling is the term which is generally divided into two categories which includes
probability and non-probability sampling. Sampling both types method is effective but in the
following research it is not necessary to select the sample because researcher only focus on the
case study method which helps to collect the qualitative research.
2d Access and ethical issues
The research completed into the ethics forms makes the research more essential for the
researchers where various norms and practices of ethical forms used by the investigation in a
effective manner. There are some principles of ethical which includes anonymity, informed
consent, confidentially and other. It is necessary for the researcher to access the books and
journal article for analysis the secondary research in an effective manner.

CONCLUSION
From the above research it has been concluded that bad news can affect the overall
business performance and convert into in negative impact. It is an important aspect for the
organization which helps to identify the ways to overcome form the issues of delivering bad
news. These ways help the manager to convert the bad news into the positive and better news.

REFERENCES
Books and Journals
Barata, J., Da Cunha, P.R. and Stal, J., 2018. Mobile supply chain management in the Industry
4.0 era: An annotated bibliography and guide for future research. Journal of Enterprise
Information Management.
Bortolini, M., Galizia, F.G. and Mora, C., 2018. Reconfigurable manufacturing systems:
Literature review and research trend. Journal of manufacturing systems, 49, pp.93-106.
Brummer, V., 2018. Community energy–benefits and barriers: A comparative literature review
of Community Energy in the UK, Germany and the USA, the benefits it provides for
society and the barriers it faces. Renewable and Sustainable Energy Reviews, 94, pp.187-
196.
Dahesh, M.B., and et.al., 2020. Reviewing the intellectual structure and evolution of the
innovation systems approach: A social network analysis. Technology in Society, 63,
p.101399.
Dorcic, J., Komsic, J. and Markovic, S., 2019. Mobile technologies and applications towards
smart tourism–state of the art. Tourism Review.
Li, J., and et.al., 2018. Big data in tourism research: A literature review. Tourism
Management, 68, pp.301-323.
Mertens, D.M., 2019. Research and evaluation in education and psychology: Integrating
diversity with quantitative, qualitative, and mixed methods. Sage publications.
Mujtaba, G., and et.al., 2019. Clinical text classification research trends: Systematic literature
review and open issues. Expert systems with applications, 116, pp.494-520.
van Hoek, R., 2019. Exploring blockchain implementation in the supply chain: Learning from
pioneers and RFID research. International Journal of Operations & Production
Management.
Zendehboudi, S., Rezaei, N. and Lohi, A., 2018. Applications of hybrid models in chemical,
petroleum, and energy systems: A systematic review. Applied energy, 228, pp.2539-2566.