Business Project: SWOT and PESTLE Analysis of Ben & Jerry's

This project study offers a comprehensive analysis of Ben & Jerry's, focusing on its strengths, weaknesses, opportunities, and threats (SWOT) and its political, economic, social, technological, legal, and environmental (PESTLE) factors. The report highlights the company's strengths, such as its popular ice cream flavors and philanthropic contributions, while also addressing weaknesses like a focus on social responsibility that may detract from core business matters and the challenges of aggressive growth. Opportunities include innovating new flavors and expanding into new markets, while threats include health concerns related to the products and competition from major companies. The PESTLE analysis examines the impact of political factors, such as the need to comply with government regulations; economic factors, including adapting to emerging markets; social factors, like changing consumer preferences; technological factors, such as the use of blockchain; legal factors, emphasizing food safety regulations; and environmental factors, considering climate change and sustainable practices. The report concludes with a list of references used in the analysis.