Business Consulting Report: Analysis of Regent College's Campaign

This report provides a comprehensive analysis of a promotional campaign designed for Regent College, a UK-based educational institution. The report begins with an introduction outlining the campaign's objectives, which include attracting a larger pool of candidates and establishing market leadership. It identifies and clarifies the client's challenges, emphasizing the lack of public awareness and the need to increase profitability amidst a competitive educational landscape. The report breaks down the problems faced, focusing on the target audience (students), the market dynamics within the UK, and the competitive environment. It also highlights external factors such as cultural and social influences. The analysis identifies coordination with college management, attracting more admissions, and increasing market leadership and profitability as the three major issues. The report concludes that a well-structured promotional campaign must critically evaluate competition, target audience, and market conditions. The effective promotional campaign is essential to attract audience attention, showcasing the institution's offerings to influence behavior, and improve revenue and profitability.

Business Consulting

Table of Contents
INTRODUCTION...........................................................................................................................1
Clarify the clients and summarise the problems faced by them.............................................1
Breakdown of problems and they are critical analyzation:....................................................2
Three major issues faced by client.........................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The below mentioned report deals with the promotional campaign which is required by
Regent College. This campaign is aimed at capturing the attention of large pool of candidates for
admission purposes within the confines of Regent College. The campaign must be productive as
well as compelling enough with the goal that the university can gain most extreme benefits out of
the facilities given by them. The entity also strives to become the marketplace leader within the
academic sector. The report includes the challenges associated with the implementation of
promotional campaign. The serious problems encountered by the project group along with the
client during the development of the campaign are also covered in the report.
Clarify the clients and summarise the problems faced by them
The customer within the accompanying report is an academic facilities provider named Regent
College which is based in UK and is engaged in provision of advanced education facilities. The
school is notable for giving learning along with the promotion of education in the expanded
outside condition and is additionally situated at numerous urban communities within the confine
of United Kingdom. The achievement pace for this well renowned university is regarded to be
quite high (Bongarzoni, 2020). The significant aim, objectives and goals of this instructive
association is to ensure that they give scholastic greatness along with expert greatness to the
individuals who have been admitted to the academic institution. This implies that the college is
in need of an effective communication campaign which will provide assistance to it in achieving
growth and development in the global market place.
There are different issues looked by the client organization hereby that need to be thought of.
The most prominent issue in this relation is identified to be lack of awareness about the college
amidst the public at large (Kutzner, 2020). This is important because education sector is regarded
to be a hyper competitive industry whereby new entrants gain entry and tap the attention of
students to gain an edge over the already existent colleges. This inflates the extent of challenge
for Regent College. This makes it hard for the university to draw in the attention of large number
of entrants & get in more enrolment for the set of courses given by the entity. The promotional
campaign that will be developed for Regent College is require to be so effectual that it can build
a strong image of the institution in front of the public and thereby draw in large number of
enrolments.
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Another issue that is looked upon by the client is considered as the need of upgrading the
existent level of profits in order to attain growth and development in the long run (Maynard,
2020). There are several substitutes which are present within the confines of academic sector and
thus, Regent College is required to take this issue into account and take immediate measures to
address it appropriately.
Breakdown of problems and they are critical analyzation:
There are various issues looked by Regent College. A portion of the significant issues
incorporate target clients, contenders, advertising and different other outer components which
have tremendously affected the benefit gaining capacity of the association (Paavola, 2020). It is
essential for the project team to critique every one of these elements and make an arrangement
which will manage every one of these issues. Thus, the breakdown of these issues is referenced
beneath:
Target audience: It is regarded to be fundamental for the project group to carefully take into
account the target audience in accordance with which the promotional campaign will run. The
main target audience for this campaign would comprise of the students from different parts of the
world (Simmons, 2020). The residents who are dwelling close to the grounds of school can
likewise be also the target crowd. The necessities along with the prerequisites of the target group
need to be taken into account by the college authorities so that promotional strategy can be
developed accordingly.
Market: A basic investigation of academic market within the bounds of UK likewise should be
finished. It tends to be reasoned that the instructive segment of UK is evolving within the efflux
of time. The scope for procuring benefits within the confines of this sector is acknowledged to be
extensive (Benedic, Mention and Torkkeli, 2020). The circumstances pertinent to marketplace
imply good for Regent College which need to be leveraged by the entity with the help of the
promotional campaign being developed by it.
Competition: There are various contenders present in the concerned market sector. Some of the
top notch colleges are recognised to be University of Oxford, Kings College London,
magnificent College of London and different others such foundations which are all found within
the bounds of UK (Wickham and Wilcock, 2020). They pose threat of rivalry to Regent College.
Thus, it becomes important for the concerned academic institution to develop a campaign which
can exploit the market opportunities and provide success to the university.
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External factors: A number of different variables along with outside condition incorporate
traditions, conduct along with culture of the general public (Yoo, 2020). It is important that the
promotional campaign developed by Regent College consists of several social and cultural facets
with the aid of which enrolments and students’ attention can be successfully pulled in.
Three major issues faced by client
While developing a promotional campaign for Regent College there are a number of issues
faced. The three major issues faced by client are mentioned below:
Coordination with management of college:
Coordination is an essential aspect through which accomplishment of desired objectives
and goals can be effectively fulfilled (Isaak, 2020). In context with present scenario it has been
identified that with having formative coordination and communication with college management
project team can effectively conduct their process. With the help of this project team can gain
different type of information and data through which they can efficiently assure successful
outcome of promotional campaign. However it has been identified that project team and
management faces different type of issues due to differentiation in their working patterns. Along
with this it has been evaluated that due to insufficient flexibility provided by college
management project team operations hamper in number of ways that can affect their promotional
campaign (Panitz and Glückler, 2020). Thus with the help of formative coordination working
pattern of management and project team can be aligned through which accomplishment of
desired goals can be effectively fulfil project team can offer number of benefits. Thus, it is
essential for college management to aid team with having strong communication network with
them.
Ways to attract more admissions towards services of college:
Promotional campaign is having significant capability through which large number of
individual can be attracted at same time. Thus, it is it is essential for project team to duly attract
audience attention with an aim to increase admission numbers in college by conducting their
promotional campaigns with more efficiency (Dang, Jasovska and Rammal, 2020). In this there
are required to effectively target expectation and requirement audience towards institute.
However it has been identified that project team is facing dilemma in context to the promotional
plan, in this it is essential for project team to duly narrow down their content as per in
accordance with different sectors requirement of consumers those who are seeking various
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services from education institution. In this project team are also required to make sure that
objectives are clearly laid down among audience and they did not contain any kind of confusion
creating aspects as this can have negative impact upon mind set of target audience (Del Rossi
and Hersch, 2020). Thus, by narrowing promotional campaign project team can effectively
influence target audience needs with efficient communication.
Increase market leadership and profitability for College:
By conducting promotional campaigns institution or organisation can effectively allow
themselves to enhance their revenue generation capability and profitability in respective
industrial segment (Brennan, Canning and McDowell, 2020). In order to fulfil this project team
is required to develop strategic measures and techniques through which effectiveness of
promotional campaign can be enhanced in order to ensure positive results for Regent College.
For this requirement of formative plan will assist project team to accomplish the laid down
objective. However due to the presence of number of competitors it is essential for project team
to add attractive features in the promotional campaigns with efficient strategy through which
they can allow Regent college to enhance their stake holding in educational industrial segment,
as to fulfil all these objectives project team is required to emphasize upon Regent college core
competencies that they can further showcase in their promotional campaigns in effective manner.
It not only enhances audience interest towards Institution offerings but also allow college to
increase their positive image in educational sector.
CONCLUSION
According to the above mentioned report it has been concluded that in order to develop
promotional strategy for educational institution it is essential for critically analyse different type
of fields and factors that include competition, target audience, external factor and market. With
the proper evaluation of this formation of efficient strategy can be assured that further lead
towards successfully end comes. In this it is essential to conduct promotional campaign as to
target audience attention, in this promotional campaign is required to include and effectively
demonstrate institutions services for target audience in attractive manner as to influence their
behaviour. In this continuous improvement plan is prove to be effective that allow institution to
engage process through which they can influence large number of individual attention and can
enhance their capability for more revenue and profitability generation for institutions.
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REFERENCES
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