This report presents a student's reflective analysis of their business capstone project, focusing on the application of theory to a real-life setting. Utilizing the Gibbs model of reflection, the report details the student's experiences, including the research process, data collection methods, and challenges encountered. The student reflects on feelings, evaluations, and analyses of the project, drawing conclusions about what could have been done differently and outlining an action plan for future research endeavors. The report also emphasizes the importance of building relationships with seniors and respondents. The student highlights the learning outcomes of the project, including the need for confidence in presenting research findings, referencing books and journals, and adhering to academic writing conventions. The report is structured to demonstrate the wider implications of the student's learning throughout the business capstone project.