Comprehensive Case Study: Business Ethics, Law, and Research

This case study analysis delves into various aspects of business, including ethical dilemmas, marketing research, criminal law, and accounting. The analysis begins with an examination of ethical principles and dilemmas, focusing on a charity's advertising campaign for bowel cancer treatment and proposing solutions to extend the campaign's reach. The study then explores a marketing research project for a fast-food eatery, emphasizing market segmentation, data collection methods, and ethical considerations. Furthermore, the analysis addresses a restaurant case study, highlighting the importance of diversity and equality. It also examines a criminal law case involving a suspected credit card fraud, offering advice on how to handle the situation. Finally, the analysis concludes with a problem-solving accounting analysis for a gym owner, offering solutions to financial and operational challenges, such as purchasing property and addressing credit-related losses. The study provides insights into real-world business scenarios and offers practical solutions to overcome challenges.

Case study analysis

TABLE OF CONTENTS
Ethical dilemma Case Study............................................................................................................1
Ethics...........................................................................................................................................1
Ethical dilemma..........................................................................................................................1
Solving the dilemma...................................................................................................................1
Marketing Research Project.............................................................................................................2
Market research : Restaurant case study..........................................................................................3
Criminal Law...................................................................................................................................4
Problem solving accounting analysis...............................................................................................4
REFERENCES................................................................................................................................6

Ethical dilemma Case Study
Ethics
Ethics are considered as the moral principles that helps in providing an idea of the
behaviour of an individual (Werle and Jessberger, 2014). It helps in making an analysis between
the factors that what is right and what is wrong. Therefore, it can be classified as a set of moral
principles that helps in differentiating between what is good and what is not.
Ethical dilemma
An ethical dilemma can be considered as an issue in the decision making and it can be
associated within two moral imperatives. It is termed as much complex situation in which the
result can be a huge conflict as well between two bodies (Stephen, 2014). Although there are
some ways that can be involved in order to solve the dilemma such as sharing with others, take
advice from others etc. In an organisation, happening of ethical dilemmas is common enough.
So, the situation of ethical dilemma is quite complex because focusing on any one of the factors
can term impossible and can cause further conflicts, so preventive measures can be involved.
Solving the dilemma
The issue here is that the advertising campaigns are held regarding providing treatment to
bowel cancer only for two months because of the limited financial status. Also, it has been
observed that within the two months of the campaigns, there has been analysed a better rate of
improvements in the people dealing with bowel cancer. But, for the rest of the months, it has
been observed that the overall rate of the people with bowel cancer have been increased. So, this
shows the importance and requirement of the adverts for the rest of the months as well so that
people do not have to suffer from such issues and can take proper preventions before only to stay
protected from this. For resolving the issue, the charity can make some changes in the structure
so that they can get a suitable amount of funds so that even if they cannot be able to advert or
organise campaigns for 12 months, but for even 9 or 10. The charity can also request to the
government to provide some funds so that it can help them to manage the expanding of the
campaigns for few more months. It will help them to gain an appropriate number of funds so that
they can provide check ups and services for the rest of the months as well, thus helping the
people.
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Marketing Research Project
For a successful launching of the eatery, some factors are essential to be considered and
these involve an efficient type, size, location etc. It is because this should be ensured before only
so that it can help the business in achieving a better rate of popularity as well as productivity
(Kadish, Schulhofer and Barkow, 2016). The type of the eatery will be regarding dealing of the
fast food. The location that has been decided is in famous and well known malls because gaining
the attraction of people there can be much easy. The market segments that has been chosen is the
children and youngsters. It is because the youngsters are much prone to the fast food. So, it has
been chosen as the market segment. Primary collection of data is considered as the data that is
collected for the first time whereas secondary data is classified as the data that has already been
gathered by some external body but the same can be further used by the researcher. Primary
research methods that can be used for this research may involve surveys, focused groups
interviews etc. Secondary methods that can be involved in the research may include online or
journals. Primary data will be given more priority because it helps in providing a suitable amount
of data. In secondary, there are possibility that the data might be not relevant enough in books or
journals.
So, secondary data will be taken also but primary data will be given more priority. Some
factors need to be considered while the implementation of the eatery and a well known example
of this can be considered as ethical concerns etc. Ethical concerns are factors that needs to be
ensured for maintaining a balance between all the operations and services in order to gain a
better rate of popularity as well as productivity. These include the factors that the restaurant
should properly investigate about the requirements and needs of the people so that on the basis of
that only, they can make further changes or modifications in their menu etc. that can be able
enough to attract a huge amount of people, thus it can further help the organisation in achieving a
higher rate of popularity as well as productivity. On investigating all the concerns, a consent will
be properly taken from the government in order to establish the eatery. The Data protection act
1998 can also help in keeping all the information and data confidential so that the personal
details of all the employees etc. can stay secure enough and no external body can be able to
access it.
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Market research : Restaurant case study
Diversity is considered as the situation which involves the composition of various
elements. It means various types of people from different backgrounds and processes related to
them. Involvement of different types of people in some operation or service is considered as the
diversity. Equality is considered as a factor of being equal to everyone. It may include the
equalities in gender, race etc. so that the whole economy can move towards progress at a higher
rate. There is a huge importance of diversity in the Britain because it is considered as one of the
greatest strength of the Britain. One of the current agenda, involvement of diversity in Britain
because it will lead to maintain the democracy factor so that everyone will be given an equal
amount of equality and respect which will help in maintaining the peace. There are various
reasons for which involvement of diversity policy can prove helpful because it will surely help in
maximizing the capability of the people and thus will further increase the morale of people as
well (Anderson and Anderson, 2014). So, along with this, it can actually provide much number
of benefits to the company. Some other common examples may include it provides enormous
number of opportunities for the individuals.
When there will be a huge amount of opportunities for people, it is obvious that the
company can make involvement of all the possible features that can help the company, thus the
organisation can be able to achieve a higher rate of popularity as well as productivity. The case
of Qbic hotel inspired me a lot because it started as a very small business but continuous efforts
by the management of the hotel made it possible to achieve all their targets at a much faster rate.
Also, the hotel follows all the laws and legislations properly as there is no sort of racism or
discrimination in the hotel. As per the Equality act 2010, it says that there should be no sort of
racism or discrimination in the health and social care whether it is on the basis of colour, race,
gender etc. it is not allowed because this can actually throw a very negative impact on the mental
ability of the person (Lunagariya, Pate and Heilman, 2016). Some practical steps the business
will take includes the fact that the eatery will make sure to take proper feedbacks from the
customers that what is their requirement, what they want. It is because what matters is the fact
that the food items etc. are being liked by the people. This factor will help in increasing the
productivity rate of the company.
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Criminal Law
As it has still not proven that Lu Yin is actually involved in any of such cases, but she has
been charged. Although the police does not have proof that they can accuse her but they are still
not sure that she was involved in the credit card fraud case. She is not able to have an efficient
conversation because she can speak some English but she actually understands her own language
only. She has been suspected for fraud case without any evidence. So, as per the laws made by
the government of UK, this can come under unfair means. It is because they do not have any
proof or evidence against her that she is actually engaged in the fraud case of the credit card. On
providing advice to her, on interview with the police, she can confront the police and ask for any
proof against her. It is because as she has not done anything, so there might be a huge possibility
that there will be no proof against her. So, on having a session with the police, she can have a
proper talk with the police ans also stay patient enough is very important because losing the
patience in such a situation can actually make the situation more complex. So, by this way, the
whole situation can be controlled and there might be the possibility that police will understand
and the situation can get better. There have been observed various situations when the innocent
have to pay the penalties, so for resolving such types of issues and complexities only, the
government has initiated various policies so that the innocent one does not have to pay any sort
of penalty.
Problem solving accounting analysis
As Lisa has opened a gym, so the basic assets she will be requiring includes premises,
savings, an efficient cost etc. It is because currently, she has rented a place for opening the gym
but this seems much costly to her. So, for avoiding extra expenses etc., she can do a one time
investment that she can buy a place of their own where they can set up all according by their
own. Also, it is just one time investment (Bardach and Patashnik, 2015). They do not have to
pay any extra expenses etc. So, purchasing a place for the gym is one of the best ideas that they
can take. Also, they can try to make involvement of factors that can seem affordable enough for
customers as well. It is because for covering up the cost of the place, they cannot increase the
amount for the customers. The amount should be specific enough that every customer can be
able to afford it easily. She purchases all the stuff such as protein shakes, drinks etc. from a
wholesaler and supplies the same to the clients. She also wants to deal with the selling of boxing
equipments, but she does not have a personal room there where she can lock them after the
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sessions. So, for resolving this issue also, purchasing a place self can be considered as an
efficient options so that they can easily arrange every room and hall according to the
requirements. As Lisa has made an opportunity to the customers that they can take the products
on credit. This can act as a drawback because due to this fact, she has to face a huge amount of
losses. Many customers have taken the products but have not paid yet. So, this is putting Lisa
into losses. So, for resolving the issue, Lisa can make sure to exclude the criteria for taking
products on credit. Also, the company can block the customers from taking any further product
who have not paid the amount till now. This will help Lisa to get some better situation so that she
can be able enough to gain a higher rate of popularity as well as productivity. This will also help
her to stay prevented from any sort of financial issue in the future.
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REFERENCES
Books and Journals
Bardach, E. and Patashnik, E. M., 2015. A practical guide for policy analysis: The eightfold path
to more effective problem solving. CQ press.
Miles, L. D., 2015. Techniques of value analysis and engineering. Miles Value Foundation.
Kadish, S. H., Schulhofer, S. J. and Barkow, R. E., 2016. Criminal law and its processes: cases
and materials. Wolters Kluwer Law & Business.
Stephen, J. F., 2014. A history of the criminal law of England(Vol. 2). Cambridge University
Press.
, G. F., c. Principles of international criminal law. OUP Oxford.
Mooi, E., Sarstedt, M. and Mooi-Reci, I., 2018. The Market Research Process. In Market
Research (pp. 11-25). Springer, Singapore.
Sarstedt, M. and Mooi, E., 2014. A concise guide to market research. The Process, Data, and.
Anderson, M. and Anderson, S.L., 2014, July. GenEth: A General Ethical Dilemma Analyzer.
In AAAI (pp. 253-261).
Lunagariya, A., Patel, A. and Heilman, K., 2016. Ethical Dilemma: A National Perspective on
Utilization of Do-Not-Resuscitate Orders in Status Epilepticus (P1.
355). Neurology. 86(16 Supplement). pp.P1-355.
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