Business Case Report: Deliveroo's Product Development Strategy

This report presents a business case analysis focused on Deliveroo, an online food delivery company. It begins with an overview of Deliveroo's background, operational model, and the challenges it faces, particularly concerning employment practices and competition. The report then explores strategies for new product development, including market research, internal data analysis, and customer engagement. It delves into the application of a commercial funnel to identify solutions and improve profitability, covering resource allocation, risk assessment, leadership, and key performance indicators (KPIs). Furthermore, the report examines tools and techniques for testing the effectiveness of new products, such as social media and feedback mechanisms, and discusses the importance of intellectual property rights in protecting new offerings. The conclusion summarizes the key findings and emphasizes the importance of innovation and strategic problem-solving for business growth and success. References to academic sources support the analysis.

BUSINESS CASE
POWER POINT
TASK 2

TABLE OF CONTENTS
INTRODUCTION
TASK 2
1. Deliveroo background and problem in business
2. Scoping of ideas for developing new products
3. Identifying solution to the issues using commercial funnel
4. Tools and techniques for testing effectiveness of new products
5. Intellectual property rights for new goods
CONCLUSION
REFERENCES

INTRODUCTION
• Business case includes benefits, timescale, risk, organisation’s opportunities and problems,
etc. All these points give direct impact on the growth and success of enterprise.
• It was a verbal and written value statement that was supposed to educate a judgement maker
who takes decision in business and request them to make some actions against the activities.
• This report explains the background of industry and their problem in business, it will also define the
ideas that they need to apply for increasing its goods productivity and enterprise growth.

Deliveroo background and problem in
business
• Deliveroo is an online food order company that was found in 2013.
• It runs in 200+ cities in the UK, France, Spain, UAE, etc. successfully.
• This organisation was founded by Greg Orlowski and Will Shu.
• Organisation faced some problems in employment process that impact on its business.
• In the month of November’ 2017, firm established their free delivery service for people
in UK.

CONT.…
• Deliveroo established their headquarters in London, UK.
• They deliver their foods services in the places where most of the people visit for eating tasty food
such places are restaurants, hotel etc.
• They use online website and app for placing orders and then delivered to customers and in
restaurants.
• They make money though applying charges on placing and delivering foods.
• Organisation faced some problems for engaging in pretended fake self employment.
• Deliveroo performed within much food organisation successfully. There competitors are Just Eat,
UberEATS and Grub Hub in business world.

Scoping of ideas for developing new
products
• Deliveroo needs to improve their food products and service quality
better than its competitors in same business.
• For this, they need to make new ideas and techniques to make their
goods better than others.
There are few steps of ideas for developing new goods like:
• Internet Research: internet is the best way to make some ideas through
using various websites that help in making decisions. Deliveroo need to
search information about other business organisation with same
enterprise background, that helps in creating new thoughts which is
different from the others.
• Internal Data: it is very important for making or developing company
growth. This collection of their own firm help in taking decisions for
operating the process of new ideas or products successfully.

CONT..
• Lead customers and Users: Deliveroo need to communicate with their clients or other
targeted people, they can arrange meeting with them about their likes, opinions and
needs in food products.
• Consulting and research organisations: it is essential that firm consult about their
ideas with senior members of their business. Some of companies research other
information data of goods that also help them in making their thoughts for innovating in
new goods or services.
• Industry Experts: this is the best idea that save Deliveroo time in searching efforts.
According to this process firm hire a researcher specialist who work to collect details of
goods category and business enterprise.

Identifying solution to the issues using
commercial funnel
• Resources and capabilities with funding alternatives
• Identify key risk
• Leadership challenges and motivation drivers
• Value measurement with KPI

CONT..
Resources and capabilities with funding alternatives
• Commercial funnel is the process of making money through buying or
selling products.
• There are many alternatives funding which could be availed with
company like that of taking bank loan, overdraft and other facilities.

CONT..
Identify key risk
• Organisation faced many issues that decrease it profitability and growth of
business.
• The key risk for Deliveroo is not providing food products and services to
customers on timely bases.

CONT..
Leadership challenges and motivation drivers
• Lack of leadership quality affect company overall management process.
• Commercial funnel get aware company about its situations of internal
environment.
• Leadership is very important for managing the overall activities of
business.

CONT..
Value measurement with KPI
• Deliveroo need to stay connected with buyers or peoples who used their food products,
that will help in understating their values and beliefs, thus, after this they can make
goods according to it.
• This activity increased their business production process much successful than its rival
in marketplace within same work.