Executive Summary: Business Case for Inbound Marketing Agency Analysis

This report presents a business case analysis of an Inbound Marketing Agency, focusing on issues related to profitability, productivity, inefficiency, and poor quality. The agency faces challenges stemming from incorrect hiring practices, pressure on teams, and skill gaps, impacting client retention and overall operations. The report identifies alternative solutions, including improvements to HR policies, training and development programs, and stress management initiatives. Decision criteria such as improved recruitment processes, knowledge gap resolution, and client feedback are evaluated to determine the most effective solutions. The recommended solution emphasizes enhancing HR policies to address employee-related issues, thereby boosting productivity and fostering stronger client relationships, ultimately increasing profitability. The implementation strategy involves detailed planning, employee involvement, and clear communication of new policies, with managerial support and financial considerations for long-term benefits. The report concludes by highlighting the importance of continuous evaluation and adaptation to ensure sustained improvements.

BUSINESS CAPSTONE

EXECUTIVE SUMMARY
This report states business case of Inbound Marketing Agency and issues it is facing
related to profitability, productivity, inefficiency and poor quality. The analysis shows that
organisation is facing many issues related to employees performance due to incorrect hiring,
pressure on teams leading to poor quality and inefficiently working with new clients. This report
will identifies different alternatives actions and selecting most appropriate one with the help of
decisions criteria. This report identifies different solutions related to HR policies, training and
development, stress management, etc. which will help organisation to resolve issues. Different
decisions criteria such as improvements in recruitment and selection processes, providing
training and developments program, clearing out knowledge gaps, taking feedback from clients ,
etc. which will helps company to evaluate best solutions. It is recommended that Inbound
Marketing Agency need to improve its HR policies so that issues related to employees are solve
and overall productivity can be enhanced. This will help firm to maintain relationships with new
and existing clients which in turn increases profitability for organisation.
A) Issue
In Inbound Marketing Agency, the company is facing many issues which is resulting in
poor quality work which in turn hindering their brand image in market. There is need that these
issues are addresses properly so that solutions can be identifies and recommendations can be
given so that operations are effective. Following are the issues that company is facing:
 There is seen that profitability is dropped in couple of months after hiring two personnel
for front desk in Account Management and another on on back-end in Marketing
Department. There are issues related to cash flow in business which making daily
operations ineffective (Alstete and Beutell 2016).
 Back-end department of marketing was under pressure which is resulting in decreasing
qualitative work. This pressure was making team inefficient as their productivity was low
which is creating issues for overall business and its operations.
 There is gap in skills of hired employees which is creating gaps in capabilities of teams in
organisation. This is leading to pressure of work, low productivity and poor quality work
which is hindering image in market.
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 New clients who are dealing with company is facing issues which is creating issues for
company in terms of retaining customer and consumer loyalty which are important to
survive in market.
All these issues are making business and its operations inefficient for Inbound Marketing
Agency and this major issue which makes survival of organisation difficult in market (Baird and
Clare 2017). There is need that causes are identifies along with solutions so that processes
become effective again and company can improve profitability and productivity.
B) Causes
Whenever a issues arises there are many causes which supports that problems to prevail in
organisation directly or indirectly. In Inbound Marketing Agency issues that discussed above are
results of many reasons. In this section, many causes will be identified so that solutions can be
find out ensuring proper recommendations for company to implement. Causes are as follows:
 Company is incorrectly hiring new employees by improper method which is resulting in
lower productivity. Due to wrong selection method, candidates skills does not match
required criteria which is making gaps in capabilities of individuals and teams. Selected
personnel does not have appropriate skills to perform the specific job which inserting
pressure on team.
 While working with new clients, teams not are able to work within specified budgets
which making them inefficient and less productive. There were not sufficient team
members to manage load of activities which is hindering their performance.
 There is enough capabilities in marketing team like content writer, social media specialist
and back-end staff but due to less team members and gaps in required skills there
productivity and performance is low (Blackford and Shi 2015).
 More emphasis is on managing new clients as compared to existing clients which is
creating regular cash flows issues in company. This has also results in decreasing
profitability and overall productivity of business.
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C) Alternatives
There are many relevant solutions which can correctly address the issues that are faced by
Inbound Marketing Agency. This section will identifies possible alternatives which are suitable
enough to give realistic solutions to address issues:
 There is need that HR policies of company is modified so that recruitment and selections
process is effective enough to select right candidate for job profile (Franchetti and Ariss
2017). Training and development related policies should be changed so that gap present
in acquired and required skills can be filled.
 There should be sessions on how to manage work related stress so that teams and
individuals are able to manage pressure of work and there is no effect on their overall
performance because of this work pressure.
 Customer services should be managed properly so that relationships with existing clients
can be maintained to ensure customer loyalty towards organisation.
 There should be recruitment according to demand of company so that there are sufficient
number of members in group to distribute work load of activities equally to reduce
pressure.
 Standards should be set by benchmarking so that there are base for comparing
performance and taking proper corrective actions in case of deviations.
All these alternatives are solutions for Inbound Marketing Agency to address issues they are
facing so that best decisions can be taking. These are base for recommendations for company so
that issues faces can be solved effectively after screening best solutions.
D) Decision Criteria
Improvements in recruitment and selection processes: This criteria will provide
changes and improvements in selection process which will help in choosing best candidates from
individuals. This will fill job positions with right candidates so that productivity can be
enhanced.
Providing training and developments programs: Lack of productivity and decreased
profitability can be enhanced by providing proper training sessions (Janicki et al. 2016).
Developments programs will improves behaviour and attitude of employees will be proper to
deal with clients.
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Clearing out knowledge gaps: Such decision criteria will emphasis on filling present
and required gaps in skills so that productivity can be enhanced. Quality will also gets improved
when solutions will be analyse by this criteria.
Enhancement in coordination and cooperation among employees: In order to solve
issues related to retaining customer and improving coordination in team members this decision is
used to find out solutions.
Implementation of proper controlling methods: In order to enhance quality in the
processes there is need that proper controlling methods are implemented to ensure maintenance
of quality work. This will ensure quality in operations and evaluate performance on the basis of
standards to find out ineffective processes and its causes.
Evaluation of controlling methods: This decision criteria is related to evaluating
controlling techniques which has been implemented in organisation so that quality can be
maintained (Khan 2018). This ensures that evaluation is done properly so that recommended
solutions are applicable effectively to enhance profitability for Inbound Marketing Agency.
Taking feedback from clients: This criteria is helpful in maintaining relationships with
existing clients so that profits can be enhanced and productivity can be improved. This will also
help Inbound Marketing Agency to take corrective actions in changing processes to improve
customer loyalty.
E) Recommended Solutions
 Standards which are set by benchmarking can be negative in controlling process as this
can be unachievable or unrealistic for Inbound Marketing Agency and thus can not be use
as method for enhancing quality. This will also hinder controlling process of company.
 Recruitment according to demand will ensure adequate number of employees so that
there is equal distribution of work load and productivity can be enhanced. This will
ensure that there is no shortage in number of employees so that capabilities are
maintained in team.
 Establishing customer service will be costly affair for Inbound Marketing Agency in case
where they are already facing issues related to decreased profitability (Schwering 2015) .
This will increase there cost or expenses and team is already ineffective in managing
budgets thus this is not appropriate solutions for issues.
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 Training sessions that will reduce work pressure and manage stress effectively are useful
in enhancing performance of employees and increase coordination among team members.
This will also develop positive behaviour and attitude in staff so that customer
satisfaction can be improved.
 There is need that HR policies of company are improved in terms of recruitment and
selection process, training and development programs, working conditions so that all
issues of Inbound Marketing Agency are addresses properly. This is most appropriate
solutions which will address all problems faced by company and strongly recommended.
This solution will resolve challenges related to hiring of employees, gap in skills,
productivity issues, maintaining relationships, efficiency and better coordination among
staff members (Simmons et al. 2015). This will ensure that Inbound Marketing Agency in
future is efficient enough to cope up with challenges and take corrective actions in case if
any issues arise.
F) Implementation and Implications
There is need that the recommended solution is implemented properly so that it benefits
organisations and resolve concern issues. For this such steps can be followed:
 For this management must do planning briefly so that every aspects of HR policies are
covered to address respective issues.
 Employees needs to be involve so that their ideas are included in decision making.
 Proper policies are framed so that all concern issues are addressed effectively and it
covers all aspects (Wickam 2018b).
 It should be communicated to all employees about improvements and direct managers to
follow these policies.
 In case of any issues cope up planning for filling required gap should be done again so
that it is effective in solving deviations
Managerial Implications: In this Managers need to be leader and support so that new
policies are communicated and implemented properly. They will work as mediator between
employees and management and ensures that all processes are according to the improved HR
policies in Inbound Marketing Agency so that issues can be overcome. After implementation
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there will be role as motivator for manager to guide staff actions towards achieving profitability
and productivity (Wickam 2015a).
Financial Implications: These are expenses related to hiring expertise to frame HR
policies and after implementing there shall be increased efficiency will in turn enhance
profitability for company. These expenses in long term will be covered when company's
profitability is increased and overall performance will be improved.
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