This case study analyzes the intercultural challenges faced by Mark, an American manager in India, focusing on cross-cultural communication and employee engagement. It identifies Mark's mistakes, such as failing to understand the local business culture, and suggests strategies for improvement. The analysis incorporates intercultural theories like Intercultural Adaptation Theory and Standpoint Theory to explain the dynamics of cultural adjustment and the impact of social experiences. Recommendations include adopting a clan culture approach, utilizing employee engagement strategies like surveys and activities, and embracing a participative leadership style. The case study also suggests using Hofstede's Culture Onion Model to better understand cultural nuances and improve communication and productivity within the organization. Desklib offers a range of solved assignments and study resources for students.