Project Report: Business Case Analysis of Original Creations Ltd

This report presents a business case analysis of Original Creations, a company facing challenges such as low sales, product withdrawals, customer complaints, and inexperienced staff. The report identifies key issues, including communication complexity and product withdrawal, and explores various business options, such as doing nothing, doing the minimum, or implementing significant changes. The analysis recommends the 'do something else' option, supported by a weighted score-card model considering cost, risks, effort, and time. Expected benefits include improved data collection and enhanced resource management, while potential dis-benefits involve complications and privacy issues. The report also includes a personal reflection on the learning experience during the Foundations of Business Management course and an action plan.

Project Business
Case Report

EXECUTIVE SUMMARY
The report summarises that in a company, manager need to assist with planning various
events, reviewing contracts and establishing rewards to supervise people for greater efficiency.
Original Creation is an entity has approximate of one hundred individual personal commodities
comprising exfoliate scrubs, blood pressure monitors, hair clippers and hence forth. It is facing
issues of lower sales, withdrawn of products, customer complain for quality and damage of
commodities, higher returns and product failure.
From the report, it is found that key issues faced by the company are inexperienced staff,
communication complexity and product withdraw. Major business options are do nothing option,
do the minimum we can and do something else. The project also covers personal reflection about
weekly modules and an action plan.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Reasons........................................................................................................................................1
Business Options.........................................................................................................................2
Expected benefits.........................................................................................................................3
Expected dis-benefits...................................................................................................................3
Timescale.....................................................................................................................................4
Costs............................................................................................................................................4
Conclusion...................................................................................................................................5
PART 2............................................................................................................................................5
Personal Reflection......................................................................................................................5
REFERENCES................................................................................................................................9

INTRODUCTION
Business management is said to coordination along with organisation of activities of a
venture. It is responsibility of business managers to oversee operations together with assist
manpower to reach to productivity level (Abdallah and Al-Ghwayeen, 2019). Purpose of the
project is to address issues around returns of the product at the company. For the project,
considered organisation is Original Creations that markets a range of original commodities with
the help of direct mail brochure along with Internet. It always looks for new product ideas as
essence to keep sales moving is interest and novelty.
The project is prepared in two parts, Part 1 highlight reasons to do the project, different
business options, expected benefits, expected dis-benefits, timescale and costs which will be
incurred over benefit realisation timescale. On other hand, Part 2 is personal reflection that is
based on learning experience.
PART 1
Reasons
Original Creations is a designing company that do not manufacture own products rather
sends rough idea of products to other companies and evaluate protypes. With satisfaction of
product from other companies, it negotiates contract on the basis of prices, quality, delivery time
and volume. The enterprise makes usage of wide variant of manufacturers in UK and Abroad.
One of reason to do the project is to solve the business problem of communication complexity
faced by Original Creations as the company faces difficulty in communicating with many of its
foreign manufacturers due to cultural differences and language barriers.
The another issue faced by Original Creations is product withdraw because of lower sales
than expected, stack up of boxes of product, such as toenail clipper in warehouse, not being sold
and covering huge space. Another reason of product withdrawal faced by the company is return
of product by customers as customers’ complaint about less commodity quality and usefulness,
damaged offerings and higher returns.
Inexperienced staff is also business issue that human resource department of Original
Creations is facing at workplace. It has been analysed that the company has mainly young and
inexperienced staff who have huge number of responsibilities which puts pressure on them for
attaining targets.
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Business Options
Business options are described to alternatives that helps managers of company to achieve
determined goals (Dul, 2019). In Original Creations, Mary Shelley who is founder of the venture
can use various business options for evaluations of situations to solve pertaining issues. Business
options are significant for the company as they guide managers to assign comparative value to
activities, tasks of projects. With effective option, portable tasks could be prioritised by
managers for the purpose of gaining efficiency in corporate world. In context to Original
Creations, some of business options which have been considered by the owner are as described:
Do nothing option: The option could be used when strategy planning practice leads to a
decision for performing nothing. Business owners and managers always want to jump in, solve
existing issues and fix things, nevertheless, at times, being action-oriented results in unintended
consequences (Holiday, 2018). For Original Creations, do nothing option could be used so to
continue business as usual practices. With this option, managers and owners of the company
leads to range of scenarios for distinct time points. For example, to solve the business issues,
managers and owners of Original Creations can do nothing to continue working as per the point
of time.
Do the minimum we can: With this business option, managers make minimum necessary
changes in their operations and tasks to solve pertaining issues. In case, when managers of
Original Creations will follow the option, they require strong starting point. Working with doing
minimum the company can, managers need smallest level of strategic foresight together with
thinking which can get towards business objectives, without blinding for true market intentions.
For example, manager of Original Creations through do the minimum we can option, perform
with possible methods to solve the issues promptly.
Do something else: With this option, business managers are able to make major changes
in tasks, strategies and operations for performing business activities (Yablonsky, 2018). In
Original Creations, usage of do something else option will change existing practices of company.
For example, managers of Original Creations can make major changes in human resource
management staff, marketing strategies and ways to solve complaints of customers about the
product.
To Original Creations, it has been recommended to use Do Something Else as business
options so to undertake necessary actions with the aim of solving pertaining business issues. The
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business option will give the company best value for money as it benefits the establishment to
perform something else against existing working. It is analysed that Weighed Score-Card Model
provides systematic along with structured process to managers for making selection of options as
per multiple criteria. Through using the model, managers are able to make decision about several
significant factors that benefits in solving organisational issues. Mentioned below is application
of Weighed Score-Card Model for business options available with owners of Original Creations:
Particulars Cost Risks Effort Time
Weights 0.2 0.4 0.3 0.1
Option 1 3 * 0.2 = 0.6 0.4 * 2 = 0.8 0.3 * 6 = 1.8 0.1 * 5 = 0.5
Option 2 2 * .20 = 0.4 0.4 * 3 = 1.2 0.3 * 4 = 1.2 0.1 * 4 = 0.4
Option 3 4 * .20 = 0.8 0.4 * 5 = 2.0 0.3 * 5 = 1.5 0.1 * 3 = 0.3
Expected benefits
Expected benefits of “Do Something Else” business options for Original Creations:
Improved data collection- The current scenario in Original Creations is that the owners are
dependent on third party firms to collect information of customers which lacks proper research of
market. The changes in technologies and digital outbreak has allowed the company to improve
their data collection methods of its customers. This benefits in managing and securing own data
which is free from the threat of steal by other companies (Aula and Mantere, 2020) (Melin,
2021).
Enhanced resource management- One of the role of the owners of Original Creations is
to measure the performances of its resources management. In order to conduct business
successfully, the owners also maintain a good relationship with their producers. The quality of
products can be increase by applying continuous improvement strategy. The digital
transformation in Original Creations has helped in managing complaints as it gets reviews which
leads to providing better services to customers according to their preference.
Expected dis-benefits
Mentioned below are some expected dis-benefits of Do Something Else” business options
for Original Creations:
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Complications- The directors of Original Creations were dependent on other parties
before for most of digital activities, thus it is not simple for the firm to adopt digital
transformation and product variations. It is a difficult procedure where a professional is needed
to handle the modification and to deal with any kind of discrepancies in the changes.
Privacy issues- With the advancement in technologies, the threat of virus attacking
company's database has also increased (Singh, 2018). Without an appropriate amount of
encryption and protection of Original Creations database, the owners always face the risk of
cheating or stealing of information.
Timescale
The span of time an organisation managers take to complete a certain task is known as
timescale. The timescale of task is the visual list of actions undertaken by business managers to
examines all the activities performed from the beginning of the project to its completion. The
Original Creations managers should highlight the tasks which needs to be performed with their
objectives and deadline. This helps the company to enhance productivity of its workforce and
project all the efforts in same direction. The time gap between the end of a project and its visible
results is known as timescale of realization. The managers of Original Creations can set a limit of
five months in case it wants to make any amendments in their strategies or to maximise activities
of market.
Costs
Cost is termed to monetary value related to expenditures for supplies, labor, equipment,
services and related items that are purchased to make usage in business (Nielsen, 2018). In
relevance to Original Creations, two costs that are incurred by the company are project costs as
well as ongoing operations and maintenance costs. Details of costs for Original Creations are
below:
Particulars Amount
Cost incurred in technology £60
Project cost £138
Training and development expenses £150
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Operational and maintenance cost £92
Other Expenses £300
Total Cost £1280
Conclusion
From the above information, it is concluded that managers of the company supervise, direct
and train new workforce as well as aid the company to reach financial and operational objectives.
A company faces various issues such as communication complexity, product withdraw and
inexperienced staff while carrying out practices in real world. It is essential to select viable
business options after determining significant factors that are costs, time, risks and efforts.
PART 2
Personal Reflection
While studying at University for Foundations of Business Management, I felt great as I have
gained huge insights about business and management in a company. In my first week at
university, I had to attend online classes because of pandemic of COVID-19. I was more curious
together with excited for meeting tutors and colleagues for absorption each information in the
lessons. In the module, I was required to gain understanding about distinct categories of needs
together with requirements of company which are related to variant projects and determine
specific management approach for attaining goals in future effectively and efficiently. From my
learning in week one at the university, I can state that I was happy and motivated for being part
of the class. Enthusiast, absorbing and curious are my three words that I used for defining my
feelings for the module in the week. I have also learnt about management tasks wherein I gained
knowledge about transformation process. In same week, I learnt difference between leadership
and management along with its influence and directions at workplace.
In week 2, my experience of learning was positive and I felt positive about my studies in
general. Herein, most significant part for me was related to organisational structure as it provided
me guidance for future to lay out official relationship of reporting which govern organisational
workflow. I analysed that formal outline of structure of enterprise makes it easier to add new
positions and provide flexible means for growth. Another element of my learning in the week
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was about team development. In this, I applied Tuckman team development theory and Belbin
team role to identify ways for developing an effective team. With Tuckman team development
theory, I understand how a team evolve and ways in which they encounter distinct kind of
problems at variant stages of development. Similarly, through Belbin team role, I learnt that team
offers diversity, address complex problems, deliver faster outcomes, promote learning
opportunities and mirror values of company. I was more committed, emphasised and interested
in the weekly module which brought me a feeling of joy and commitment. I was more fascinated
about working in a team and all the activities during the class. A consistent element of the week
was operations management as it guided me in creating optimised schedule which balances
efficiency of production along with delivery performance. I have developed capability about
maximising throughput on bottleneck resources for the purpose of improving revenue generation
system.
Week 3 in Foundations of Business and Management made me feel negative about
studies in general. However, my experience in the learning this week was positive as I felt
determined, involved and overthinking. In the weekly module, I and my group came with more
challenges as everything was interactive as well as I was more pleased to find that I can
effectively speak English in front of colleagues without embarrassment. I learnt about operation
processes and implications of 4Vs in a company. I also developed that analysing operations is
significant as it states about types of operational aspects needed for carrying out business.
In all the weekly module, I have explored key skill development in various areas. Some
of the skills that I have developed in my learning experience at Foundations of Business and
Management are as follows:
 ICT: It is related to understanding together with application of various computer
programme and other applications. With having Zoom calls or Webex with members of
team for the purpose of clarifying all details of assignment, development of skill in the
area was possible for me. It enhanced my engagement addition to retention of knowledge.
As when I integrated ICT into lessons, I become more engaged in my working at weekly
module. It is possible as technology provided me distinct opportunities for making
learning fun and enjoyable.
 Working with others: It is potential for effectively interacting, collaborating addition to
managing conflicts with other people for completion of tasks and accomplishing shared
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objectives. Through Belbin theory, I involved in understanding and carrying out roles
with team and following values of other members. With this, I developed insights for
using roles in solving complex problems and exchanging ideas to come up with creative
approaches to perform things. Through working with others, I found solutions which
work best.
For me action plan is significant as it provides instructional support addition to
comprehensive way for monitoring change as well as progress across range of goals in multiple
area. My action plan to improve skills are as follows:
Skills Specific Measurable Attainable Relevant Time
duration
Information and
technology
techniques(ICT)
This skill is
specified by
me for as it
will help me
in managing
and retaining
information
through
computing.
These skills
are measured
by me
through
applying this
information
in performing
my university
assignments.
It is attained
by me through
learning
computer
skills by
attending
classes.
It has great
relevance in my life
as it assists me
getting and
organizing
information which
further helps me in
enhancing my
knowledge.
4 months
Team work skills Team work
skills are
specific to
me as it
assists me in
working in a
group at my
university or
employment.
This is
measured by
me through
overlooking
my individual
performance
while
performing in
a team.
These skills
are achieved
by me through
attending
group
assignments at
my university.
Team work skills
are relevant for me
as it would assist
me identifying my
abilities while
working in team.
2 months
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REFERENCES
Books and Journals:
Abdallah, A. B. and Al-Ghwayeen, W. S., 2019. Green supply chain management and business
performance: The mediating roles of environmental and operational
performances. Business Process Management Journal.
Dul, J., 2019. Conducting necessary condition analysis for business and management students.
Sage.
Yablonsky, S., 2018. A multidimensional framework for digital platform innovation and
management: from business to technological platforms. Systems Research and
Behavioral Science. 35(4). pp.485-501.
Aula, P. and Mantere, S., 2020. Strategic reputation management: Towards a company of good.
Routledge.
Melin, M. M., 2021. The business of peace: understanding corporate contributions to conflict
management. International Interactions. 47(1). pp.107-134.
Singh, S. K., 2018. Sustainable business and environment management. Management of
Environmental Quality: An International Journal.
Nielsen, S., 2018. Reflections on the applicability of business analytics for management
accounting–and future perspectives for the accountant. Journal of Accounting &
Organizational Change.
Online:
Holiday. B. 2018. Option 1: Do Nothing. [Online]. Available through:
<https://benholliday.medium.com/option-1-do-nothing-e85d7c2fbfbd>
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