Business Case Study: Port Fairy Caravan and Camping Park - ITECH 7401

This case study examines the Port Fairy Caravan and Camping Park, located in Port Fairy, Australia, focusing on leadership and IT project management. The assignment includes an introduction to the park, highlighting its features and services, followed by an analysis of its objectives, which include e-marketing strategy, entertainment, park upgrades, revenue increase, and community partnerships. A SWOT analysis evaluates the park's strengths, weaknesses, opportunities, and threats. The case study also outlines the problem statement, addressing constraints like time, employee attrition, and budgeting. It explores how to turn problems into opportunities and details critical assumptions and constraints, such as a 12-week project timeline and a budget of $145,000. Recommendations include promoting the park on social media, adjusting booking policies, and managing competition. Potential risks, such as project delays and budget increases, are also addressed. The case study references relevant sources and provides a comprehensive overview of the park's business environment and strategic planning.

Running head: LEADERSHIP
LEADERSHIP
Name of the University:
Name of the Student:
Author Note:

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LEADERSHIP
Introduction:
Located at the Coastal Hamlet, the Port Fairy Caravan Holiday Park is the idealistic
park fir all kinds of social occasions for everyone. Known as the jewel of the crown, the
coastline is the ideal place for leisure, recreation, sporting, camping, and essentially boasts
the love festivals, such as the winter weekend events. It also provides the campaigners or the
vacationers all sorts of services, such as, supermarket to chemist shop to café (Downer,
Burton, & Zanon, 2002). Recently it has modified the place and is offering newly restored
vacation cabins for the people with the requirement of luxury.
Objectives:
The Holiday Park is doing great business however it has included certain objectives,
Analysing the e- marketing strategy.
Including entertainment.
Upgrading the condition of the park.
Increasing the revenue.
Associating with the local service providers.
Including the socio- economic status and improving the decision making procedure.
SWOT Analysis of the Current Situation:
Strengths:
 Climatic condition and the accessibility to the park.
 The location of the park, as it is at the juncture of the sea and the town centre and the
sports area.
 Animal friendly.
 A large range of vacation options.

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 It is spacious and the grasses are well maintained and is very affordable, as well as,
has provisions for the luxury requirements.
 Plenty of activities are available, from biking to cycling to pool and mini golf area.
Also includes conference room and playground for kids (Evans, Stonehouse, &
Campbell, 2012).
Weaknesses:
 Evaluating the budget.
 The administrative regulations governing within the country can act as barriers to the
development of the organization.
 Changes in the employees (Evans, Stonehouse, & Campbell, 2012).
Opportunities:
 Initiating growth in the travel markets.
 Strategizing the budget and keeping it according to the market price.
 Rigorously using the social media sites for marketing and promotion.
 Analysing the business market and analysing the growth market, and policies of the
other similar business and developing the business strategies and competency
strategies according to that.
 Further purchase of the land to expand the business (Evans, Stonehouse, & Campbell,
2012).
Threats:
 Increased market competition.
 Employee attrition.
Outline of Problem Statement:
 The projects can be faced with a time constraint while executing.

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LEADERSHIP
 The employee attrition is a continuous problem for the company.
 The budgeting of the project can be an issue.
 The data collection and the evaluation process will essentially be done on the
feedbacks of the vacationers.
 Effective feedback from the people can be also challenging.
 The budget need to b planned both for the peak time and for the lean seasons.
Turning Problems to Opportunities:
 There are various ways to plan for the promotion of the park.
 With the right choices of the employees the prosects can be easily achieved.
 With the negative feedbacks the work for planning the project will be more effective.
Critical Assumptions and Constraints:
In order to conduct the project it is essential to analyse the project from a very critical
perspective and make assumptions and understand the constraints to analyse those
assumptions.
Assumptions:
 It is estimated that the project can get done within 12 weeks.
 Since the plan can be achieved within three months, therefore, it is likely that the
budget and the employee constraint will not pose a potential risk to the project.
 The estimated budget is approximately $145,000, which is less than the budget of last
year, therefore, it is more achievable.
Constraints:
 Since the project is being aimed to get done within 12 weeks, that is, within three
months, therefore, the scheduling of the activities can be difficult.
 The cost can get increased with time while conducting the project practically

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 According to Sugar, the budget contingency reserves is set at approximately 10%,
therefore, the budget can get increased for 10% more (Scarborough, 2016).
Recommendations:
 The promotion policies that are to be included by the organization, must be on the
popular sites, like Facebook, Instagram and the like, so more and more people can get
notified about this.
 There should be changes in the booking policies, and there should be measures taken
for the competition, and the e- marketing processes, and proper strategies should be
included for these both.
 The scheduling process is the most important aspect of the plan, therefore, the time
management should be properly made (Catchment, 2016).
Potential Risks:
 There can be a number of potential risks such as,
 The project any not get done within the scheduled time.
 The budget may get increased.
 There can be unprofessionalism among the employees.
References:
Catchment, G. H. Port Fairy Flood Warning Assessment Project.

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LEADERSHIP
Downer, D., Burton, C., & Zanon, D. (2002). Port Campbell National Park Visitor Vehicle
Monitoring Project.
Evans, N., Stonehouse, G., & Campbell, D. (2012). Strategic management for travel and
tourism. Taylor & Francis.
Scarborough, H. (2016). Coastal adaptation: estimating values of sensitive coastal
environments and planning for the future (No. 427-2016-27392).