Business Case Analysis: Critique of Tesla and Hershey Presentations

This report offers a critical analysis of two business presentations: Tesla and Hershey. The Tesla presentation, focused on disrupting the energy technology market, is evaluated for its clarity, creative use of visuals, and defined problem of assembly defects. However, the report critiques the action plan for lacking SMART goals and a clear timeline, also questioning the handling of demand forecasting and potential outsourcing. The Hershey presentation, addressing issues in the cocoa industry, is praised for its problem definition and supporting data, yet it is criticized for the absence of a clear timeline, short-term goals, and the lack of consideration for social media's influence and cost management strategies. The report provides feedback and suggestions for improvements in both presentations, emphasizing the need for detailed action plans, clearer problem definitions, and consideration of market dynamics and consumer behavior.

Business Case Analysis
Critique of presentations

Critique of Tesla presentation
The Tesla presentation aims to demonstrate the efforts put by Tesla in order to disrupt the energy
technology. The presentation is well defined. Use of car symbols for bullets is a creative
approach. The background of the company is clearly explained. The presentation helped in
gaining a deeper insight about the company’s future plans. The case study is clear and the
problem is appropriately defined. Tesla is facing rampant assembly defects. What are these
defects? How can these defects be resolved?
The action plan offered is not very clear. A SMART action plan should always be specific,
measurable, attainable, realist and time bound. Every effective plan would always have a time
deadline. The first solution offered to raise capital and increase manufacturing capacity itself is a
time consuming process. Cutting down on R&D funds may lead to competition in the near
future. Overall the presentation is self-explanatory. How will the growth in the action plan be
measured? Are there any short term goals?
Tesla received 400000 orders for its EV Model 3. How many orders were expected? What is the
difference between demand forecasted and actual demand for the products? Was there a plan B
in place? Can a manufacturing facility be temporarily outsourced? The presentation has clarity
but somehow fails to answer a few questions. The limited knowledge shared by the presentation
is done effectively.
Feedback and suggestions for Tesla presentation
There is a lot of clarity with the information that is shared through the slides. The background of
the company is well defined. The problem in the case is explained using simple and clear
language that can be easily understood. There is still a room for improvement. The first feedback
is the presentation should have been more detailed and explicit. The action plan recommended in
the presentation does not offer clarity of future goals. For the future, the action plan must be
divided into small goals which are short term in nature. There should be a time line for each of
these goals as well as the ultimate long term goal. The problems defined should be clearer. For
example more details should be provided about the assembly defects faced by Tesla. This would
help the reader in understanding the intensity of the situation.

It has been made clear that electric cars are better for the environment than fuel driven cars.
Which is why efforts of Tesla fall under disruptive technology. The positive environmental
impact of electric cars must also be included to give a better background to the company as well
as its impact. More light could be thrown on the labour disputes that are currently being faced by
the firm. Recommendations should also be made to improve the public view of electric cars and
encourage them to buy electric cars. Overall the presentation is visually impressive and clear to
understand. A little more detail could have added the cherry on the cake and made the reader
more aware.
Feedback and suggestions for Hershey presentation
The presentation on Hershey showcases a rather disturbing element of the Cocoa industry. The
problems are well defined and clearly supported by facts. The figures and numbers shared in the
presentation provide further clarity to the problem being faced in the Cocoa industry. There is
clarity in the way the problem as well as the solutions have been explained.
The action presented is not entirely clear specifically in terms of its timeline. There is a lack of
vision and no short term goals have been presented. In the day and age of millennial generation,
social media and technology have a significant impact in influencing consumer behaviour. This
role can be discussed in detail so as to address the issue in a better manner. What steps have yet
been taken to make people aware about this issue as yet? No alternative has been presented to the
increasing cost that the brand and eventually the customer will have to bear. How will the brand
survive with increasing costs especially in a competitive industry? The brand loyalty for Hershey
should also be considered in order to identify if the customers will buy the product at an
increased price or not?
There are various facets to this presentation. It is visually appealing and imparts a lot of
information to the readers. Few aspects of the presentation can be researched better as mentioned
above in order to improve the quality of work and offer practical solutions to the terrible problem
being faced.