Business Decision Making: Analysis of Thomson Case Study Report

This report presents an analysis of a Thomson case study, focusing on business decision-making processes related to a new tour package. The report utilizes both primary and secondary data, including sales and profit figures from 2007 to 2016. Key methods include survey methodology and sampling f...Read More

BUSINESS DECISION MAKING

INTRODUCTION
 In order to attain succession of the organization,
effective descision making plays a cruical role.
 The present report is based on a case study, for the
same thomson is taken into consideration.
 This presentation going to includes different tools
and techniques adopted by the company to form new
product.

Sources of data
The two sources of data is adopted by the management
of Thomson for the new product development
 Primary data
 Secondary data

Methods for collecting information
The two methods are being adopted by the company
are stated below.
 Survey methodoly
 Sampling frames

Analysis of sales and profits
Year Sales(£) Profits(£)
2007 1200 140
2008 1300 190
2009 1350 210
2010 1450 230
2011 1500 250
2012 1700 275
2013 1900 290
2014 2100 310
2015 2200 340
2016 2250 360

Mean, mode and median
Sales(£) Profits(£)
mean 1695 259.5
median 1600 262.5
mode #VALUE! #VALUE!
Standard deviation 392.6052583561 68.9786601461
Correlation 0.98

Quartile and percentile
Particulars Sales(£) Profits(£)
Quartile 1 1375 215
Quartile 2 1600 262.5
Quartile 3 2050 305
25th Percentile 1375 215
50th Percentile 1600 262.5
75th Percentile 2050 305

Graphical presesntaion

Conclusion
 From the above report, it can be concluded that the
management has got positive responses from the
customers for the new tour package.
 It shows the good satisfaction level of the customers
towards the company. In context to this, the trend line
of the firm depicts increasing trend of sales and profits.
 The management of Thomson considered the strategic
tools which provided an assist to the firm to attain its
objectives. The analysis done in this report depicts the
future growth of this organization.

REFERENCES
Särndal, C. E., 2010. The calibration approach in survey theory and
practice. Survey Methodology. 33(2). pp. 99-119.
Schwalbe, K., 2015. Information technology project management.
Cengage Learning.
Silverman, D. ed., 2016. Qualitative research. Sage.
Solomon, M.R., 2014.Consumer behavior: Buying, having, and
being. Engelwood Cliffs, NJ: prentice Hall.