This report provides an in-depth analysis of business finance, focusing on the concepts of profit, cash flow, and working capital. It explores the differences between profit and cash flow, the components of working capital (receivables, inventory, and payables), and how changes in working capital impact cash flow. The report uses Uber Tools (UTL) as a case study, examining how accounting concepts like accrual and full disclosure affect financial results. It further discusses strategies to improve cash flow through effective working capital management, including pricing strategies, leasing options, supplier relationships, credit checks, invoice management, electronic payment systems, and inventory optimization. The second part of the report delves into financial performance, defining key elements such as assets, liabilities, equity, expenses, and revenues. It also includes the calculation and interpretation of financial ratios like sales growth, gross profit margin, and operating income, offering recommendations for assessing the financial performance of a business. The report concludes by summarizing the key findings and recommendations for financial management.