Business Idea Report: Analysis of Nightmare Catering Services

This report examines the business idea of Nightmare Catering, a company specializing in event catering with a focus on providing food and hospitality services. The report begins with an introduction to the business concept, highlighting its objectives and unique selling points, such as catering to food allergies and providing leftover food to needy children. It then delves into the business's objectives, competitive landscape, and a PESTLE analysis that evaluates political, economic, social, technological, legal, and environmental factors impacting the business. The report further details an event launch plan, including budget summaries and cost breakdowns. Finally, it addresses marketing objectives, target markets, and marketing strategies, including product, pricing, distribution, advertising, and customer service approaches. The conclusion summarizes the key findings and emphasizes the importance of strategic planning and marketing for business success.

Business Idea

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...........................................................................................................................................3
Task 2 ..........................................................................................................................................4
Task 3...........................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business idea is considered as a concept that can be used regarding financial gain and
the centred product can also offer money. An idea is a base of the pyramid that comes regarding
the business. Present report lay emphasis on the Catering businesses, that is considered as a
company that prepares as well provides food for various kinds of events. It is a division that
provides customized food and hospitality services. Nightmare firms have the good will because
of its good things helps the needy and poor children in education and also provides the left over
food from the parties to them.
Task 1
Objectives of the Nightmare Catering
Food is considered as the personal refection as in with corporate environment or home in
someone's else. From the perspective of the cost ,catering business is considered as the most
flexible one regarding the food business (Sobakinova, Zhou. and Durrani, 2019). Nightmare
catering services is the catering services that operates on the online and offline both. It is located
in the London, United Kingdom. For that there is a need of the champagne foundation. The
Equipment that are used for the catering services are Chairs, licence ,banquet tables either
rented . Nightmare food services has catering experts that able to accommodate intolerances and
food allergies without making the whole planning process more expensive or more stressful.
Nightmare firm has the chefs that are more innovate to mix match the dishes and makes them in
innovative dishes (Moura, and et.al., 2018). The nightmare is also operates within the high street
in the London. It can be good for the people who are unable to spend much money for the
specified area so location at the high street provides small parties such as birthday parties of
small kids. The nightmare catering services is unique as the food that is left after the
parties ,instead of wasting the food the managers provides the food for the needy children. They
also provides their 2% incomes to the needy students to pay their fees so that they can educate
as well (Rowley. and Bennett, 2016).
There are three types of competitors in front of the Nightmare catering such as
Direct competitors Indirect competitors Replacement competitors
They are the competitors who
can sell same products and
They are also as much as the
direct competitors but their
Here the costumers of the
nightmare can be shifted to the

services as per the Nightmare
catering services such as in
terms of the pricing
points,servicing levels as well
as features of their products
such as innovative dishes.
end goals are different one . other firm that provides the
same menu and same pricing
to the people. They can replace
the customers of the
Nightmare firm.
Task 2
PESTLE Analysis-
PESTLE Analysis is the framework for analysing key factors which are Political,
Economic, Social, Technological, Legal and Environmental Factors that influence company from
outside. It renders HR practitioners insight into external factors which impact the organization. It
can be described below-
Political Factor-
The political factor greatly influence restaurant business anywhere across the world. The
political factor which affects the business that can be tax reforms or Health and safety guidelines
(Alvarez, 2016). Once the business determined the health regulations or taxes which have
potential to affect the business.
Economic Factor-
There are many economic factors which can affect the business some of them can be
health and minimum wage of economy are two which could have main impact on the registrant.
Stable and slow growth of economy impacts the sales and revenue of company.
Social Factor-
The social factors impact demand of products and services in the market. In the catering
firm it needs a wide variety of dishes which can be used in the catering services. So it is very
necessary for firm to follow the cultural and social factor in the country so that they can organize
and manage their catering services according to that and further it can be helpful in growth of
company and attracting wide range of consumers (Bock and George, 2017).
Technological Factor-

In the catering service technology plays a major role. They can implement new
technologies so that they can reduce their work load and further can work according to that for
betterment of firm. The work effort can be reduced by this and the result can be enhanced
further. It is the great external factor which can affect the catering firm and industry to a great
extent.
Legal Factor-
The legal factor is very essential for the growth of catering firms. As they had to follow
the food regulations and standards which are being set by government (Redondo and Camarero,
2019). It also includes the health and safety laws in it which must be follow by each and every
catering firms. The more consumers are attracted towards the catering services which runs and
operated legally and renders secure services to their customers.
Environmental Factor-
Weather and environmental changes have direct impact on the catering industry. They
had to prepare their catering services and food according to the weather of that particular day.
They can also take help of weather forecast so that they can estimate the weather for that day and
further could plan event according to that (Haq, Blankenburg Holm and Drogendijk, 2016). Most
of the environmental factors can affect catering firm are storm, flood or heavy rains. This plays a
vital role in the successful implementation of event.
Task 3
Part A
The event is launched by nightmare catering firm. It was all about the social gathering.
Which was to be held in the evening on the weekend that is Sunday. The event will be going to
held in the off site. The lot of money is being spend by us on food and entertainment. The
business objective and brand image can be gain. As the major aim of the company is to render
the quality food with variety of dishes from different regions across the world. The variety of
cuisine will be helpful in gaining the attraction of guests to the event. Somewhere there will be a
live food counters which will be major attraction in the event. The all dishes in the event are
different and unique which wouldn't be tasted by the majority of individuals. The all social
peoples are invited to the event so that they could enjoy our event. The rocking show can also be
organized by us in event so that people could enjoy the event and food. This is being organized

so that people couldn't get bored by the event (Broadley and et.al., 2016). There will be some fun
games also for adults and children's so that they can have a good time in event. Water and soft
drinks will be served by waiters in the event on regular basis. Our main objective is to provide
best services to the guests.
Part B
Catering Budget
Summary of Costs
Based on the minimum 150
guests
Per guest Total
Per-dinner canopies
(4x bites, per guests)
£9.40 £1,410.00
Post events drinks
One hour unlimited sparkling
soft drinks
£13.00 £1,950.00
Wines
Accompanying white and red
wines and jugs of iced water
served with lemon and mint
throughout the event
complimentary glass of
sparkling wine for the toast
£11.00 £1,650.00
After dinner bar
To be decided
N\a N/a
Staffing (Until midnight)
Event manager, chefs,
waiters/waitresses, cloakroom,
poeters, baremam
£14.38 £2,157.00

China cutlery, crockery and
glassware
wine glasses and high ball
glasses
included included
Kitchen equipments
3x turbo ovens, 3x hot
cupboards, boiling rings, jack
stacks and trestle tables
£5.80 £870.00
Furniture
150x gold napoleon chairs
with choice of coloured seat
pad
3x poseur tables
3x high top trestle tables and
table cloths
Ix silver cake stand and knife
£6.34 £951.00
Delivery and collection of all
equipments
£2.33 £349.00
Food
Different cuisines from various
regions
sweet dishes
Ice creams
£18.00 £2,700.00
Total ex vat £80.25 £12,037.00
Task 4
Marketing objectives is considered as the process that can be achieved with the help of
the marketing activities. Objectives of the marketing are need to be consistent s well as support
the overall objectives regarding business. It can increase company sale by 12% by 2020. It also
achieves the share by 25% at the end of the year 2021 (Sobakinova, Zhou. and Aureaar,2019). It

also enhances the percentage of the consumers from 80 to the 82% within the 18 months. It also
provides the incentive to the marketing team of the Nightmare catering services.
Nightmare catering has two distinct target population
Middle class clients- This group doesn't have the large amount of income (disposable), they
recognise costly to sponsor but try to reduce them (Rowley. and Bennett, 2016).
Upper class clients- This group can be characterized through the wealthy one from their family
income as they can throw the high ended dinner function where male members workers but not
the female members does not. Generally female can enjoy the planning of such kinds of events
(Sobakinova, Zhou. and Aureaar,2019).
Target market strategy
Marketing strategy will not be different for both the groups as regardless of the incomes
both the groups belongs to the same category . Thus, to reach the different groups there is only
requirement of the different menus that able to satisfy the needs of various groups. The menu for
the upper end menu can be cost prohibitive for the middle class target segment (Rowley. and
Bennett, 2016).
Marketing strategies
Nightmare 's marketing mix can be compromised by them mention below approaches
such as pricing,advertising ,promotion as well as customer services.
Products- Product can may be tangible or intangible as it can full fill the needs of the customers
of the Nightmare such as various innovative dishes and also the money friendly for the middle
class clients.
Pricing- Nightmare schemes is depends on per person charge or per plate (Sharma, 2019) .
Distribution- Nightmare serves the greater areas of the London within any kind of facility.
Advertising as well as promotion- It can be done by various advertisements in different
newsletter and also with the social sites like Facebook and you tube.
Customer service- The mantra is known as obsessive customer. As per their view whatever the
requirements of the consumers can be full fill to make the consumer happy (Karimi,and et.al.,
2016).
CONCLUSION
From the above study it has been concluded that the business idea can be successful with
the business plan and strategy. The firm can perform business idea so that they can have more

opportunities for further growth and development. An idea can be accomplished by
implementation of strategic idea into the effective plan with innovative idea. Further, with the
help of innovation and research the firm can achieve huge success. The company can have a
brand image among the other competitive firms. They can also gain a huge revenue and profit.
Catering firm can gain huge success by implementing various strategies and plans so that
company can reach their goals and objectives. The marketing plans and analysing the target
market will be helpful for setting the marketing plan for the business idea. Effective marketing
plans will be helpful in enhancing and gathering huge customer attraction towards the company.
If company had gain huge consumer attraction in very few times than they can gain huge profit
margin further. company can reach their goals and objectives. The marketing plans and analysing
the target market will be helpful for setting the marketing plan for the business idea. Effective
marketing plans will be helpful in enhancing and gathering huge customer attraction towards the
company. If company had gain huge consumer attraction in very few times than they can gain
huge profit margin further.

REFERENCES
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