Business Rationale for Diversity Management in CERA: A Report

This report provides a detailed analysis of the business rationale for diversity management within CERA. It begins by defining diversity management and then explores the necessity of implementing diversity, highlighting factors that encourage it. The report then discusses the benefits of diversity management, such as increased innovation and improved employee relations, and also addresses the challenges, including linguistic issues and fairness. It further examines the role of human resources in fostering diversity through recruitment, training, and performance appraisal. Finally, the report offers recommendations to enhance CERA's competitive advantage by leveraging diversity management strategies. The report emphasizes the importance of a diversified workforce for CERA's success in the global market, touching on cross-cultural communication, talent attraction, and the development of a strong client base.

Running head: BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
Name of the Student
Name of the University
Author Note

1BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
EXECUTIVE SUMMARY
The following report aimed at the discussion on the business rationale for the diversity
management that should be practiced in CERA. The report opened with the discussion on the
concept of diversity management. The report the proceeded to discuss the necessity of
implementation of the diversity and the various factors that encourage the diversity to be
maintained within the workforce. The report then continued to discuss the major benefits of the
implementation of diversity within the organization followed by the key challenges that are faced
by the organization during the implementation of the diversity within the organization. The
report thereafter threw light on the role played by the human resources in the development of the
diversity within the organization. The report continued to shed light on the three major functions
of the human resource department of the organization. The discussion of the functions of the
human resource department opened with the discussion on the recruitment procedures that had
been followed within the organization followed by the discussion on the training of the
employees and the performance appraisal of the employees of the organization. The report
finally approached its conclusion with the discussion on the various recommended measures that
would be helpful in encouraging the growth of the competitive advantage of CERA.

2BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
Table of Contents
Introduction..........................................................................................................................3
Diversity Management.....................................................................................................3
Necessity of Diversity (forces that encourage diversity).................................................4
Benefits of Diversity Management..................................................................................5
Challenges of Diversity Management.............................................................................6
How to use HR functions.................................................................................................7
Recruitment..................................................................................................................8
Training........................................................................................................................8
Performance appraisal.................................................................................................9
Recommendations..............................................................................................................10
Conclusion.........................................................................................................................11
References..........................................................................................................................13

3BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
Introduction
The diversity management within a business environment implies the management of the
promotion of the inclusion of a diversified workforce within the organization. The human
resources planning is one of the most important factors that is required for the proper
development of the company (Barak, 2016). The following report aims at the discussion on the
business rationale for the diversity management that should be practiced in CERA. The report
opens with the discussion on the concept of diversity management. The report the proceeds to
discuss the necessity of implementation of the diversity and the various factors that encourage
the diversity to be maintained within the workforce. The report then proceeds to discuss the
major benefits of the implementation of diversity within the organization followed by the key
challenges that are faced by the organization during the implementation of the diversity within
the organization. The report thereafter discusses the role played by the human resources in the
development of the diversity within the organization. The report proceeds to shed light on the
three major functions of the human resource department of the organization. The discussion of
the functions of the human resource department open with the discussion on the recruitment
procedures that are followed within the organization followed by the discussion on the training
of the employees and the performance appraisal of the employees of the organization. The report
finally reaches its conclusion with the discussion on the various recommended measures that
would be helpful in encouraging the growth of the competitive advantage of CERA.
Diversity Management
Diversity management within an organization refers to the management of the actions
within the organization that is aimed at the promotion of the greater amount of the inclusion of
the employees who belong to the diversified cultural backgrounds. This helps in enriching the

4BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
structure of the organization throughout the specific programs and the policies that are
implemented by the concerned organization. The organizations that have been implementing
strategies of diversity management has helped in the growth of the diversity within the workforce
employed by the organization (Riccucci, 2018). The advancement of the technological factors
that are implemented within the organization assist the company in the employment of the
workforce from all over the world thereby leading to the employment of the members who
belong to various cultural and social backgrounds. The multitude of the organizations that have
been active in the international markets are observed to have been dealing with the various issues
that are related to the enhancement of the inclusion, retention as well as promotion of the
diversity within the workplace in order to bring about a growth in the overall competitive
advantage of the company in the given market (Harvey & Allard, 2015). The inclusion of the
diverse workforce within the company helps the concerned company to deal with the several
cross-cultural issues that the company might face at an international market location.
Necessity of Diversity (forces that encourage diversity)
The multitude of the companies that have been operating within the global business
scenario should be advised to deal with the implementation of the diversity within the
organization in order to maintain the harmony within the workplace. The various factors that
enhance the diversity within the organization tend to help the firm to deal with the situations that
involve the cross-cultural communication as well (Wrench, 2016). The present scenario of the
business markets depicts the conditions wherein the companies besides meeting the needs of the
multifaceted clientele has to deal with the varied philosophies, ideas and cultures in a respectful
manner.

5BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
The implementation of the diversity within CERA tend to deal with the improvement in
the innovations within the organization. Rice (2015) state that the incorporation of the diverse
workforce within the organization tends to assist in the inclusion of the newer and unique
thought processes within the company which in turn would help the company, CERA to perform
better in the given markets.
The inclusion of the diversity within the workforce helps in the attraction of the talent
within the organization (Guillaume, Dawson, Otaye‐Ebede, Woods & West, 2017). The
inclusion of the diversity within CERA would further help in the development of the client base
within the organization.
The inclusion of the diverse workforce within CERA would lead to the increase of the
cultural intelligence within the organization. Davis, Frolova and Callahan (2016) state that the
increase in the cultural intelligence within the organization further helps in the improvement of
the shared values as are presented within CERA.
Benefits of Diversity Management
The incorporation of the diversity management within the organization leads to the
increase in the mutual respect among the members of the workforce. This in turn leads to the
conditions within the workforce of CERA that help to put forth an improvement of the
relationships that are maintained by the staff of CERA. According to Kim, Lee and Kim (2015),
the implementation of the diversity within the organization would further lead to the conditions
wherein the management would be able to identify the weaknesses and the strengths of the
organizational thereby leading to the development of the proper improvement plans.

6BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
The inclusion of the diversity within CERA has also led to the reduction of the major
interpersonal conflicts that are faced by the concerned workforce of CERA. Meyers and Vallas
(2016) opine that the implementation of the diversification within the workforce helps in the
improvement of the organizational performance through the improvement in the production as
well as the maintenance of the quality of products and services that are marketed by the
company.
The improvement of the diversity within CERA might also help in the development of
the goodwill of the company. The increase in the diversity within the workplace helps in the
enhancement of the good reputation of the business organization. This in turn leads to the
increase in the scope of the employability within the organization (Ravazzani, 2016). The
improvement of the employee satisfaction leads them to be motivated towards the development
of the company (Sharma, 2016). This increases the profitability of the company as well. The
various ethical practices that are implemented within CERA leads to increase in the reputation of
the company which in turn leads to the attraction of greater numbers of the potential employees
within the organization as well.
Challenges of Diversity Management
The implementation of the diversity management within a business organization might
also pose certain challenging situations within the organization.
The implementation of the diversity within the workforce of the organization tends to
include the linguistic issues within the organization (Lambert, 2016). The difference within the
languages that are being used within the workplace might lead to the introduction of issues due
to the mutual unintelligibility of the employees who have been attempting a communication.

7BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
The other challenge that the inclusion of the diversity might pose refers to the fairness in
the treatment that is meted out to the employees of the organization. The management at CERA
should be treating each employee fairly. The equality within the workplace should be maintained
in order to arrest the high turnover rate of the employees (Graham, Belliveau & Hotchkiss,
2017). This would require the concerned management to implement the various rules and
regulations that would prevent the discrimination against the employees of the organization.
The business organizations like CERA who have been trying to implement the diversity
within the organization might also face the challenges of including the members belonging to the
diverse backgrounds into the organization. The employees tend to form groups within the
organization with people who match them on the basis of their comfort levels (Al-Jenaibi, 2017).
These groups are generally formed on the basis of the age of the employees, the gender of the
employees and most importantly on the basis of the ethnic and social background of the
employees of the organization.
How to use HR functions
The planning of the human resources within the organization play a major role in the
development of the organization. The human resources planning is one of the most important
factors that is required for the proper development of the company. The management at CERA is
observed to have accepted the fact that the employees of the organization should be trained
extremely well in order to deal with the ever-changing business scenario in the international
markets. The human resource department of the company has been laying major stress on the
development of the organizational workforce on the basis of the efficiency and skills that are
required by the organizational employees in order to help the betterment of the overall
performance of the organization (Mor Barak, 2015). The management should make successful

8BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
attempts towards the inclusion of the diversity within the workforce of the organization. This in
turn would help the company to put forth in improvement in the competitive advantage of the
company in discussion, CERA
The company is observed to have been practicing the recruitment processes that were
followed in the yester years. The management of the company in discussion, CERA might thus
be advised to implement the latest improvements in the selection processes of the organization as
well. this would assist in the development of the workforce strength of the organization besides
improving the inclusion of the diversified workforce within the organization as well. The
company in discussion CERA has been operating in various countries and thus have been dealing
with the greater amount of cultural diversity within the client base of the company (Durrani &
Rajagopal, 2016). The company might further be advised to look into the issues related to the
development of the growth within the given markets. This would help in the development of the
competitive advantage within the given market as well.
Recruitment
The company should aim at the inclusion of the diversified workforce within the
organization. This could be achieved through the recruitment of the employees from the global
talent pool and majorly the various international markets wherein the company has been
featuring. The recruitment of the diversified workforce would lead to the increase in the diversity
within the organization as well. The recruitment procedures that are followed by the
organization. the concerned management of the organization is advised to attract potential
employees from diversified backgrounds through the job postings that would be appealing to the
concerned candidates. The inclusion of the diversity within the workforce helps in the attraction
of the talent within the organization (Brunner & Osorio, 2017). The recruitment strategies that

9BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
need to be followed by the concerned company would require the proper development of the
scenario that has been evident within the organization. The concerned organization would further
require the recruitment of the diverse workforce due to the development of the issues that are
related to the attraction of greater number of clients within the organization as well as help in the
resolution of the issues that are raised by the clientele in a better manner.
Training
The concerned management of the organization might further be advised to train the
existing employees of the organization in the matters that are related to the respectful behavior
towards the clientele as well as the other co-workers. The incorporation of the diverse workforce
within the organization tends to assist in the inclusion of the newer and unique thought processes
within the company which in turn would help the company, CERA to perform better in the given
markets. The inclusion of the diversified workforce would also help the human resource
department of the organization in arranging training and interaction sessions within the
workplace so as to enable the exchange of ideas and information within the company (Noe,
Hollenbeck, Gerhart & Wright, 2017). This in turn would help in the increase of the knowledge
base of the company thereby leading to the improvement of the overall performance of the
organization. The increase in the knowledge base of the organization would thus in turn lead to
the development of the issues that are presented due to the lack of proper cultural knowledge
within the organizational workforce as well. This in turn leads to the increase in the employee
satisfaction within the organization as well. The improvement of the employee satisfaction leads
them to be motivated towards the development of the company and thereby increases the
profitability of the company as well (Cohen, 2017). The various ethical practices that are

10BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
implemented within CERA leads to increase in the reputation of the company which in turn leads
to the attraction of greater numbers of the potential employees within the organization as well.
Performance appraisal
The other major area that is affected by the diversity within the workforce of the
organization refers to the appraisal of the employees of the company. The employees of the
organization are entitled to regular appraisals on the basis of their service towards the betterment
of the company. The management of the diversity within the organization helps in enriching the
structure of the organization throughout the specific programs and the policies that are
implemented by the concerned organization (Diab & Ajlouni, 2015). The organizations that have
been implementing strategies of diversity management has helped in the growth of the diversity
within the workforce employed by the organization. The advancement of the technological
factors that are implemented within the organization assist the company in the employment of
the workforce from all over the world thereby leading to the employment of the members who
belong to various cultural and social backgrounds.
The appraisal of the employees who have been serving the organization tend to motivate
the employees in extending their services to the organization as well. The human resource
department of the company has been laying major stress on the development of the
organizational workforce on the basis of the efficiency and skills that are required by the
organizational employees in order to help the betterment of the overall performance of the
organization (Cascio, 2015). The proper motivation towards the employee of the organization
would in turn lead to the development of the overall performance of the organization which in
turn leads to the improvement of the position of the company in the given markets. This, as
stated by Alhejji, Garavan, Carbery, O'Brien and McGuire (2016), eventually leads to the

11BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
development of a high competitive advantage of the company within the given international
markets wherein the company has been operational.
Recommendations
The company in discussion, CERA might be advised to implement certain recommended
measures that would assist the development of the diversity as is maintained within the
organization.
 Employment of people from diverse backgrounds
The incorporation of the diverse workforce within the organization tends to assist in the
inclusion of the newer and unique thought processes within the company which in turn
would help the company, CERA to perform better in the given markets.
 Involvement of employees in the development of a diversified workforce
The inclusion of the diversified workforce would also help the human resource
department of the organization in arranging training and interaction sessions within the
workplace so as to enable the exchange of ideas and information within the company.
This in turn would help in the increase of the knowledge base of the company thereby
leading to the improvement of the overall performance of the organization.
 Setting of realistic and attainable goals for the employees of the organization
The setting of these goals would help the organizational employees to gain better
knowledge of the issues that are faced in the process of achieving the goals. This would
help the concerned workforce members to implement their own knowledge in order to
overcome the issues that are posed in the achievement of the goals. This in turn would
help in the inclusion of the workforce members for solving a given situation during the
operations of the organization in discussion, CERA.

12BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
Conclusion
In lieu of the above discussion, it might be stated that the implementation of the
diversified workforce helps the company to attain an improvement in the overall performance of
the company. The incorporation of the diversity management helps in enriching the structure of
the organization throughout the specific programs and the policies that are implemented by the
concerned organization. The multitude of the organizations that have been active in the
international markets are observed to have been dealing with the various issues that are related to
the enhancement of the inclusion, retention as well as promotion of the diversity within the
workplace in order to bring about a growth in the overall competitive advantage of the company
in the given market. The human resource department of the company has been laying major
stress on the development of the organizational workforce on the basis of the efficiency and
skills that are required by the organizational employees in order to help the betterment of the
overall performance of the organization. The management should make successful attempts
towards the inclusion of the diversity within the workforce of the organization. The concerned
human resource department of the organization in discussion might be advised to follow the
recommended measures in order to put forth a proper improvement within the operations of the
company thereby leading to the increase in the competitive advantage of the organization in the
international markets.

13BUSINESS RATIONALE FOR DIVERSITY MANAGEMENT IN CERA
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