BUSN20016 Project: Business Challenges Faced by Ecommerce in India

This research project delves into the business challenges encountered by ecommerce businesses in India. The study begins with an introduction to ecommerce and its growing importance in India, highlighting the benefits and associated risks. The problem statement focuses on the issues faced by ecommerce, such as attracting customers and retaining them, and the research aims to analyze these challenges. The research objectives include identifying the issues, addressing them, and recommending strategies for effective management. The project justifies its importance by emphasizing the need to understand and mitigate risks like data loss and privacy concerns, which are critical for the business. The expected outcomes involve a better understanding of ecommerce, identification of business issues, and the proposal of strategies to manage risks and enhance efficiency. The conceptual framework outlines the analysis of business requirements and challenges, leading to recommendations. The methodology involves collecting and analyzing both primary and secondary data through questionnaires and literature reviews, using quantitative and qualitative data analysis methods. The project includes an organizational structure, schedule, and budget, with a Gantt chart and budget justification. The research aims to contribute to the understanding of ecommerce challenges and provide actionable insights for business executives.

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology
Name of Student
Name of University
Author Note

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Table of Contents
1.0. Introduction...................................................................................................................2
2.0. Problem Statement........................................................................................................2
3.0. Research Objectives/Question......................................................................................3
3.1. Research Objectives..................................................................................................3
3.2. Research Questions...................................................................................................4
4.0. Justification of the Project............................................................................................4
5.0. Expected Research Outcome........................................................................................5
6.0. Conceptual Framework and Hypothesis.......................................................................7
7.0. Methodology.................................................................................................................8
8.0. Organization of the Study, Schedule and Budget.........................................................9
8.1. Organization.............................................................................................................9
8.2. Schedule and Budget..............................................................................................10
8.2.1. Budget and Justification......................................................................................10
8.2.2. Schedule...............................................................................................................12
References..........................................................................................................................16

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Topic: Business Challenges Faced by Ecommerce, a Case Study In India
1.0. Introduction
Ecommerce is term that indicates the type of business that is carried over on an electronic
medium, and involves transfer of information across internet. E commerce is an effective
business platform that has a number of business benefit. However, a number of risks are linked
with the business of ecommerce (Malhotra, 2014). Ecommerce business has gain a lot of
importance in India in the recent years, due to its increasing popularity. However, there are a
number of constraints that is faced by ecommerce business. Most of common business
challenges that are faced by ecommerce business include, identification the right products to sell,
attracting the customers and generation of the targeted traffic. The business of ecommerce is
mainly related to the nurturing of the ideal prospects to gain the business benefit (Khan, 2016).
One most prominent challenge, that are observed by the business of ecommerce include retaining
the customers. It is necessary to analyze the business issues that a business of ecommerce might
face. The research is focused on analysis of the problems linked with business of ecommerce in
India (Reddy & Divekar, 2014). Although the business of ecommerce is growing in an
exponential rate in India, it is crucial to analyze the issues that this particular business might
face. In the following paragraphs, the problem statement, the research objective and the
justification for undertaken this research is provided. It is crucial to identify the objective of the
research in order to work on the conceptual framework of the research study. The research
proposal further provides an idea of the time required to execute a research in a proper manner.
The research proposal further identifies the conceptual framework related to the execution of the
project in an effective manner.

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2.0. Problem Statement
The increasing use of information technology have provided a number of business benefit
in ecommerce business in India. The growth of the ecommerce business is largely related
dependent on the use of effective Information Technology.
Ecommerce proves to be a significant reason behind increasing business revenue of India.
The companies like Flipkart, has been a hit in quite a less time. With the success of the
ecommerce platforms such as Flipkart, Amazon in India, there have been an increasing interest
of the business owners towards the business of ecommerce (Omar & Anas,2014). However, there
are a certain issues related to the business of the ecommerce and it is one of the major concern
associated with the business. This is one of the significant problems that are needed to be
addressed. This is one of the significant reasons behind undertaking the research.
The research study is expected to address the above identified problem and therefore, this
particular research study is undertaken. This research is proposed to analyze the major issues that
the ecommerce business faces in India (Patil & Divekar, 2014). Collection and analysis of both
primary and secondary data will help the research personnel, in identification of the major risks
related to the business of ecommerce and will further help in effective management of those risk
(Kabanda & Brown, 2015). The research project is will be collecting primary data for the
research and therefore, it is expected that the major business issues related to ecommerce will be
identified.
3.0. Research Objectives/Question
3.1. Research Objectives

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The identified objectives that the research will address are shown as follows-
 To identify the issues faced in the business of Ecommerce in India
 To identify the process by which the business issues that are faced will be
addressed
 To recommend strategies for management of the business issues and challenges
experienced by ecommerce business in India
3.2. Research Questions
The aim of this undertaken research is analysis and identification of the major risks and
the issues linked with the ecommerce business in India. The objectives of the study is identified
in the section above. Specifically, the undertaken research is expected to look into the following
question related to the research.
RQ1:Why is the business of ecommerce gaining importance in India?
RQ2: What are the issues that the ecommerce business is facing right now?
RQ3: What are the possible approaches that can help in reduction of the business risks?
RQ4: What are strategies of improving the business issues related to business of
ecommerce?
The above discussed research questions provides an idea of the expected structure of the
research report. The research structure will be designed as per the identified questions and the
research objectives. The following section of the report provide an idea of the justification
behind execution of the research.

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4.0. Justification of the Project
It is quite necessary to justify the need of execution of the undertaken research project in
order to analyze the major risks and the issues related to the business of ecommerce. It is quite
necessary to analyze the major issues related to the business. The research aims in analysis of the
major business risks linked with the business of ecommerce.
The ecommerce business make use of Information Technology in management and
controlling the business. Ecommerce is gaining a lot of popularity in the recent years mainly
because it provides the customers the flexibility of purchasing products from home (Reddy &
Divekar, 2014). However, the major issues that is faced by this particular business is needed to
be analyzed. Therefore, this particular research has been undertaken, which can significantly
help in understanding the major issues that the business can face (Cavalcante, 2014). Some of the
most common risks, to which this business is exposed to include the risk of data loss, privacy
and confidentiality risks and others (Reddy & Divekar, 2014). The data confidentiality is a major
risk to which this business is exposed to as it is mainly related to the data of the customer
(Boneva, 2018). Research questions and the objectives of the research are identified, which
indicate that the research that has been undertaken is feasible. Apart from that, this particular
research study has a number of other benefits as well (White, Afolayan & Plant, 2014). The
research study will provide a detailed view of the business issues related to ecommerce and
therefore, this particular research study can be considered as justified. Since the research aims in
business benefit, the research is expected to be beneficial for the business executives (Agboh,
2015). With the successful completion of the project, it is possible to improve the business
operations related to ecommerce (Almeida, Santos & Monteiro, 2014). Thus, it can be said that

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execution of this particular project will ascertain business benefit and therefore, execution of this
project is quite justified.
5.0. Expected Research Outcome
The research project is being undertaken in order to analyze the business risks linked with
the business related to ecommerce. The risks and the issues associated with the business of
ecommerce is needed to be identified in order to analyze the process in which those risk can be
eliminated (Hiles & Hon, 2016). The expected outcome of the research is that this particular
research will help in identification of the major risks and the issues related to business of
ecommerce. The results obtained from the collection and analysis of the primary data will help
the researcher in analyzing the risks and the issues linked with the business management (White,
Afolayan & Plant, 2014). Since the business of ecommerce is gaining popularity in the recent
years it is quite essential to understand the business issues linked with ecommerce so that
effective approach of managing the risks and those business issues can be identified (Veit et al.,
2014). The particular research, is expected to achieve the following objective-
1. The research will provide a better understanding of the ecommerce business, which is
help in analysis of the business risks in ecommerce in a significant manner (Dixit, 2016).
2. By the end of the research, it is expected that the business issues linked with
ecommerce will be identified
3. The research is expected to propose strategies that can effectively help in managing
risks and the issues of the business of ecommerce (Panigrahi, Upadhyaya & Raichurkar, 2016).

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4. The analytical framework that is proposed in the research will help in analysis of the
impacts of the challenges that is prominent in the business of the ecommerce in India (Savrul,
Incekara & Sener, 2014).
6. By the end of the research, it is possible to identify the strategies that can significantly
help in reducing the challenges faced in the business and can also help in in increasing the
business efficiency of the business of ecommerce (Tan et al., 2016).
The above discussed points, provide an idea of the expected outcomes of the project. The
expected outcome indicate that the research will be beneficial and therefore, should be
considered.
6.0. Conceptual Framework and Hypothesis
The conceptual framework that is designed for the execution of this particular research
project is indicated in the figure below-
Business Challenges
in Ecommerce
Analysis of the
Business
requirements of
Ecommerce
Analysis of the
Business challenges
Recomendations of
stregies to address
those challenges
Ecommerce in India

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Figure 1: Representing the Conceptual Framework
The conceptual framework that is indicated in the above figure depicts that the research
will be analyzing the business of ecommerce to identify the challenges and to recommend the
strategy to improve the business.
Hypothesis:
The hypothesis linked with this research are indicated as follows-
H0: The business of ecommerce is largely affected by the challenges faced in India
H1: The business of ecommerce is not affected by the challenges faced in India
7.0. Methodology
It is needed to identify the methodology of the research as it helps in identification of the
needed tools and techniques, required for working on the research in the best possible way
(Jamshed, 2014). This part of the proposal identifies the methods, tools and techniques that can
help in executing the research project in an proper manner (Yanow & Schwartz-Shea, 2015).
This particular research is related to collection of primary and the secondary data. The
collection of the secondary data is done through extensive literature search (Palinkas et al.,
2015). Literature search from a number of sources can significantly help a researcher in
collection of the data related to the research.
The research further collects primary data for the research (Bryman, 2017). For collecting
the primary data a set of questionnaire will be designed that will be circulated to the researcher
(Bryman, 2017). For collecting of the primary data, a sample size of 50 respondents are chosen

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who are experienced in the field of Ecommerce. The population is chosen in a method of random
sampling.
After collection of the data, the collected data is needed to be analyzed (Bryman, 2017).
There are mainly two methods of data collection, which include qualitative data analysis method
and quantitative data analysis method (Oun & Bach, 2014). The qualitative analysis of data is
mainly associated with the theoretical analysis of the data, while the quantitative analysis is
linked to the analysis of the numerical data (Carter et al., 2014). The data obtained from the
primary sources will be analyzed by the method of quantitative data analysis, while the
collection of data from the secondary sources will undergo qualitative data analysis (Khan,
2014).
8.0. Organization of the Study, Schedule and Budget
8.1. Organization
For having a correct understanding of the research topic and analysis of the research
problem, the entire research is subdivided into a number of parts. The organization of the study
is indicated as follows-
Chapter 1: The first chapter of the study provides an idea of the major aims and the
objective of the chosen study. The first chapter further provides an idea expected outcome of the
research and identifies the question of the research
Chapter 2: Chapter 2 of the research is mainly based of evaluation of the existing
literature sources. The literature review chapter is necessary to for understanding the subject of
the research. The researcher has planned to evaluate a number of literature sources in order to

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collect data related to business challenges that are faced in ecommerce in India. The literature
review chapter is furthermore essential to identify the secondary data sources that can later help
in effective data analysis.
Chapter 3: It becomes quite necessary to identify the significant tools and techniques
which can help a researcher in performing a research in an effective manner. The methodology
chapter in this particular research will be discussing about the method opted for collection and
the analysis of the research data. This chapter will further analyze the conceptual framework and
the hypothesis that is set for the project.
Chapter 4: The fourth chapter of the research aims in collection of the data of the
research. For this research, it is estimated that both secondary and primary data will be used..
This chapter is therefore crucial in ensuring that the project will be conducted in a successful
manner.
Chapter 5: The fifth part of the research is important as it will discuss the findings of the
research. This chapter is important to analyze the major findings of the study.
Chapter 6: The last chapter of the study, concludes all the findings of the research to
check if the research is executed in a successful manner. Chapter six is therefore important to
discuss the implication of the research.
The above paragraphs provide a detailed structure of the organizations of the research
and provide an idea of each factors that are needed to be completed in a successful manner.
8.2. Schedule and Budget

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It is quite integral to estimate the cost and the time required to complete this academic
research. An effective schedule plan is developed along with the estimation of an accurate
project budget. The details of the budget and the schedule of the project is indicated in the
following sections.
8.2.1. Budget and Justification
The budget that is set for successful completion of the research project is $6000. The
project is expected to be completed in Mon 04-11-19. The budget that is set for the project
include all the tasks related to a research. The budget that is calculate for the project are indicated
in the following table-
Sl. No. Purpose Estimated Budget
1 Review of the Literature $600
2 Questionnaire development
and data collection
$2500
3 Data Analysis $1100
4 Cost of travel and
documentation
$800
Total $5000
The table above indicates the budget that is estimated for conducting the research. The
justification of the budget set is indicated as follows-
1. One of the most important considerations of this research project is review of the
literature. For reviewing the existing literature, the research personnel needs to identify and