This report provides a comprehensive analysis of competitive analysis and the challenges faced by businesses, particularly in the context of international trade. The introduction highlights the importance of understanding external factors, especially competitors, for organizational success. The report uses Toyota Motor Company as a case study, examining its competitive position using Porter's Five Forces model, including competition within the industry, the potential for new entrants, the power of suppliers and customers, and the threat of substitute products. The report also discusses how companies can achieve a competitive advantage through strategies such as offering unique products and fostering innovation. Furthermore, it explores the various challenges companies encounter when trading across borders, such as fulfilling government regulations. The report also mentions theoretical tools like Ansoff matrix for business enhancement.